When Science is Applied to Advertising and Marketing

This is the third article in a series of the history of advertising and marketing. We pick up the story from when John E. Kennedy exited Lord and Thomas leaving Albert Lasker with the monumental task of replacing him.

1908 Kennedy must have been a hard act to follow.

But Lasker did replace him with a man who made an even greater overall contribution to the advertising world than Kennedy did.

Kennedys replacement was called Claude C. Hopkins.

And what a true pioneer he proved to be.

Hes the man who inaugurated free sampling, risk-free trials, money-back guarantees, market testing, and much more.

Hopkins agreed with Kennedy on the Salesmanship on Paper philosophy, but where Kennedy was a one idea man, Hopkins had many ideas.

Hopkins reckoned that just placing ads and seeing what happened was futile. Pure guesswork. He wanted to measure everything that he did.

And we should all be glad that he did.

Hopkins wrote only two books but both were classics. His first: Scientific Advertising written in 1923 contained manyof his secrets that he found with his testing techniques. These secrets are still as valid today.

His second book, written in 1927, was an autobiography called: My Life in Advertising. Many regard this as the best advertising book ever written.

All top marketers regard Hopkins first book as their copywriting how-to bible.

And the late advertising great, David Ogilvy, had this to say about Scientific Advertising: Nobody should be allowed to have anything to do with advertising until he has read Scientific Advertising seven times it completely changed my life.

Jay Abraham, known as Americas #1 marketing wizard, had this to say: Claude Hopkins is the master of them all. His influence has easily added over $6m to my personal income..and still counting.

Hopkins created ad campaigns for many major US companies that are still going strong today. Companies such as Palmolive, Pepsodent, and Quaker Oats.

One of his secret strategies for creating more turnover for his clients was that of pre-emptive strikes.

By this strategy, he used to tell a story of how things were done in an industry and thus educate the customers. Any competitor could have told the same story but didn’t. and whoever did so first, gained the edge.

Hopkins stated in his books that a large part of advertising done at the time was based on the concept of: “Buy My Product” or “Come into My Store.” Lots of advertisers today make this same mistake. Are you one of them?

Customers are not fooled by this. They want to know: “What’s in it for me?”

Hopkins knew this and used this psychology to grow Van Camp’s pork and bean business. After his research, Hopkins found that 94% of housewives were baking their own beans at home and only 6% were buying canned beans.

But Hopkins realized that everybody advertising canned beans merely stated: “Buy My Brand.” Nobody explained what the benefit of their product was.

Tips to Remember with Online Classified Advertising

If you believe that online classified advertising is ineffective, you might be mistaken. The proof lies in the success of classified advertising sites such as Craigslist and GumTree that have shown how efficient this medium can be on the Internet. Placing a classified ad is an excellent way to promote your products online in a cost effective manner that receives great exposure. This article will look at some simple online classified advertising tips you can put to use in your own Internet business.

First of all, putting together a good classified ad is a matter of focusing on your core marketing message. You have to figure out what response you can expect from your target market to your offers as well as what they find appealing. An ad is the channel through which your targeted marketing message will end up in front of your potential customers. Once you completely understand this idea, you will find it simple to create an ad that is attractive and also generates a high response rate. Formatting your ad correctly is important because ultimately, the performance of your ad depends on how well your ad is being presented. You have to stick to the site’s guidelines as well as making sure that your formatting is done properly. The first factor that will influence your prospective clients is the presentation of your ad, whether or not it looks professional, despite the fact that there are many other issues that will play a role in the type of response you get. You will find that your rate of conversion will go up.

For excellent results, focus on the title of your ad. Effective headlines are the key to creating ads that generate results. The goal is for your prospects to be drawn to your ad as well as to understand what it is about as soon as they see it. The goal is to inspire curiosity in your prospects while also attracting their attention. Don’t make the headline too long; keep it short and to the point. Just make sure you include your ad’s biggest USP in the headline itself, so that the prospect knows what to expect. You can clearly see from this article that online classified advertising will continue to be successful. In the coming years, there will be more people accessing the web through various devices, which means traffic to classified sites is going to shoot up. The aforementioned tips will help you make online classified advertising work for your business and enjoy increased targeted exposure so to get the most out of it make sure you employ these tips. Due to a high level of competition you will have to act consistently to make sure you are a step ahead.

The Biggest Advantages Of Advertising With Google Adwords

When youre looking to promote your business, you have a number of advertising options in traditional and new media. In recent years, pay-per-click advertising has become one of the most popular advertising models for driving website traffic and increasing sales.

Google AdWords has emerged as a vastly popular pay-per-click advertising platform. While Google AdWords is not a fit for all kinds of products and businesses, AdWords does offer many businesses some significant advantages over other forms of advertising. The biggest advantages of advertising with Google AdWords are:

* Lower advertising expenses
* Greater control over your own ad campaigns
* Faster customer conversions
* Easier performance tracking
* More accurate customer targeting.

First, the cost of Google AdWords is normally much lower than traditional forms of advertising. Google AdWords can cost just a few dollars a day or less, depending upon your bid, quality score, and budget. Since you set your own bids and only pay when your ads are clicked, you can achieve placements for your ads without paying a lot of money. In fact, ad placements can run as little as a penny per click.

Secondly, Google AdWords provides you control over your entire campaign. This includes setting your own budget, creating your own ads, targeting the exact people and places you want, and tracking your performance. With traditional media advertising, its difficult and expensive to make changes to your campaign on the fly, and you dont control all aspects of the ad distribution channels. But with Google AdWords, all of those controls are at your fingertips.

Thirdly, Google AdWords puts you in position to achieve customer conversions much faster than other forms of advertising. It only takes a few seconds from the time a customer sees your Google ad to when they visit your website. At that point, you can convert a sale within a minute or two, much faster than other forms of advertising.

Fourthly, Google AdWords provides a simple and easy-to-use interface that allows you to track the performance of your ads. Youll know almost immediately which ads and which keywords perform well and which do not. Youll also be able to make immediate changes to any component of your ad, including copy, targeting options, and keywords.

Fifthly, Google AdWords empowers you to fine tune your targeting options. Since Google AdWords are built upon keywords, you choose the exact keywords that target your customers at the very moment theyre looking for your products and services. Plus, you have a host of other targeting options, including city, country, language and devices.

Keep in mind that Google AdWords may not be right for your company. Google AdWords success depends on the products and services you offer and how you normally sell your products and services. Generally, Google AdWords is right for your company if 1) your product or service is a popular enough search item, 2) the customers who see your Google AdWords ads are able to purchase from you, and 3) if the amount you earn from selling your products or services exceeds the amount you can expect to pay for Google AdWords advertising.

Printing Door Hanger Advertising Pieces

Door Hangers are useful tools that serve well for announcements and advertisements. These are commonly used at areas such as workplaces, hotels, schools, and universities. Printing door hanger organizers as a space for this information is easy to do with a little time and patience.

When starting this project you will need to make sure that you have the appropriate materials. These hangers are made from paper, but they need to be sturdy enough to withstand some wear and tear. You will need to use a good paper product such as card stock. Make sure that the printer you plan on using is able to handle this type of paper before you get started.

Use a basic layout program on your computer such as Word Processing, Microsoft Word, or Adobe Illustrator to design the door hanger. Create a rectangle shape in the size that you desire for your hanger, and add a circle at the top to represent the door knob. You can cut this circle out later so that your piece can be easily hung. Insert a text box in the rectangle and add the message that you desire your door hanger to convey.

You can also make use of illustrations, clip art, or other designs that you wish to add to your announcement. Use some imagination to come up with an attractive hanger, but remember to keep it fairly simple so that the message can be easily seen.

Once the hangers design has been created, you simply have to print it out and cut out the circle for the door knob; your hanger will be ready for use! If you want to take it a step further to make a hanger that will have a longer life and be even more attractive, you can have it laminated. This will give it a nice shine and allow you to use it many times without wearing it out in any way.

Norms Of Outdoor Advertising In Various Indian Cities!

Outdoor advertising is a common practice for Indian advertisers. Most of the Indian advertising agencies implement outdoor advertising tools to promote their brands or businesses among the target groups. In this article, let us take a look a few norms of outdoor advertising in various Indian cities.

Mumbai Outdoor Advertising

Outdoor Advertising in Mumbai is an age-old practice among various advertisers. Mumbai Outdoor Advertising agencies exercise promotion rights at the shopping malls, airports and at various outdoor locations. Ever since the introduction of brand advertising norms in India, Mumbai outdoor advertising agencies have been relentlessly providing branding solutions for various brands and businesses. The presence of film city is one of the encouraging factors for Mumbai outdoor advertising agencies. Most of the Indian ad films are infact created in Mumbai, so are outdoor and other ads. Mumbai is a major hub of advertising in India.

Trichy Outdoor Advertising

Trichy is a lovely town in Tamil Nadu. The city is an important industrial and educational hub in the state. Factories such as BHEL, Golden Rock Railway Workshops, Heavy Alloy Penetrator project etc. make Trichy a famous industrial city. Trichy is also internationally popular for a brand known as cheroot (a locally produced cigar) that was once exported to the United Kingdom during the 19th Century. Trichy Outdoor Advertising is a flourishing sector. As the city is also a famous tourist destination, Trichy Outdoor Advertising is a much practiced marketing activity among various National and International brand owners. Airport Advertising is a burgeoning avenue among Trichy Outdoor Advertising agencies.

Coimbatore Outdoor Advertising

Coimbatore is the second largest city in the South Indian state of Tamil Nadu. The city has a metropolitan population of over 2 million. Favored by a pleasant climate and environ, Coimbatore is a preferred travel destination for tourists from across the world. A major commercial center and also referred to as the “Manchester of South India, Coimbatore is one of the most visited tourist spots in India. Coimbatore Outdoor Advertising is a thriving sector. Airport Advertising is quite a popular avenue of Coimbatore outdoor advertising. Local, National and International brands have their presence in the city through various advertising agencies.

Bhopal Outdoor Advertising

Bhopal outdoor advertising practices include Billboard advertising, mall advertising, airport advertising, transit advertising etc. Bhopal outdoor advertising industry is also growing at a fast pace over the last few years. Many key players in OOH domain have their branch offices in Bhopal thereby providing promotion solutions for various brands.

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