Brief Notes About Some Frequently Used Online Advertising Terms!

We frequently come across various terms in online advertisingsuch as Adserver, Adserver India, Publishers, Online Publishers etc. In this article, brief notes about some of the frequently used online advertising terms are explained.
What is Adserver?
An Adserver is a computer web server that stores ads which are used in online marketing. The purpose of an ad server is to deliver the stored ads to website visitors. The content of the web server needs to be constantly updated so that the webpage (on which the ads are displayed) contains new ads. Through ADSERVER INDIA, larger websites have a third party company who organizes where their digital advertisements (banner ads, viral ads etc) will appear, the number of times the ad displays will appear and for how long. To put it in a nutshell, a digital company which serves the online ads to a particular website or websites is known as Adserver.
Importance of Adserver
ADSERVER INDIA facilitates those advertisers who do not have time to go to other websites to display their ads but would like to place their ads in renowned websites. An ad server also helps in determining the ROI for an advertiser on a particular website by performing various tasks such as counting the number of clicks/impressions for an ad campaign and generating report. Adserver is of two types- local ad server and remote or third party ad server. A local ad server is typically run by a single online publisher which serves ads to that publishers domains. Remote ad server serves ads across domains which are owned by multiple publishers.
What is online publishing?
To publish means to distribute. A writer publishes his book from a publisher to distribute his work amongst his customers. Likewise, online publishing enables brand owners to distribute their brand communication (in the form of adverts) amongst the target customers.
Importance of Publishers/ Online Publishers in online advertising
By publishers in internet advertising, we refer to those experts who publish the various online ads such as banner ads, viral ads etc on behalf of their clients. The importance of online publishers is equally important as the publishers of books, journals, magazines etc. Any internet advertising campaign cannot be deployed without the help of online publishers. In brief, Publishers from the perspective of online advertising are those professionals who provide online services, products and advertising solutions to its clients.

Best Mode Of Advertising Your Business

They dont like to wander in the streets in search of their service providers. Plumbing units, boiler units, electrical units, carpentry works and more demand repair and maintenance in the regular flow of your life. You have to depend on electrician, plumber and related professionals to run your house or office units in smooth way. The easy way to find the service provider sitting in your room is with the help of business directory.

Norfolk directory helps the people of Norfolk to find their service providers within in minutes of occurrence of any problem for their household units. Just few clicks bring the listings of all leading service providers to the desktops of the people. Customers can get the contact details of the service providers from these business directories. Directories give the website links of the service providers. People can get the information on rates and service provided by the companies through the websites. Customers have to make just a call or mail to get the service providers at the door steps.

This is the cheap mode of advertising that brings large client basis to business without spending more. Norfolk business directory helps both the customers and businessmen to find their targets. Business directory helps the businessmen to run their businessmen in the path of success with the support of local customers.

Thousands of searches are made in Norfolk directory by the people to find their desired service providers. Let your business name be one among the list for which the clients are searching for. Get listed in the Norfolk directory now itself to start receiving the business calls. localsearch24 is one of the best Norfolk directories to visit to make the listing a fruitful one. This is one of the most visited online directories by the people of Norfolk to find their businessmen and service providers. So there is no need for the businessmen to search for the customers. Listing in localsearch24 brings the customers in search of your business.

Anchor Of Advertising Led Display Advertising

Anchor of Advertising: LED Display

LED display advertising is the demand of todays market area for advertising. Do you know about this advertising tool? Are you wanted to know about it more? The LED display Advertising is also known as light emitting diode. It is the advance technique than the LCD. It is used for advertising in many businesses because of its clear picture, high brightness and easily control. It is an attractive medium for advertising.

Description of LED display Advertising

The display boards are frequently used in advertising and it is successful tool for it. Display board has many range of device in which LED display advertising takes all credit. It is very popular method. The LED display advertising is the method that is flexible, dependable and not expensive than other mode of display board in advertising. Many business owner are preferred it for the advertising their product or services.

You may see the LED screens at airports, big malls, restaurants and companies. These are used in any place to grab the attention of viewer. It can give the attractive look to the advertising that makes effective effect. It can display the pictures in motion, text and videos which makes ad good looking. It is available in different sizes and styles according to the need. The message that displays is in different colors that attract the customers.

The LED display advertising has very highly efficient brightness which can see from the far distances. This can help in seen the ads by the customers easily. It is the best way to advertising for the business and it can helps in promoting the branding image. This gives the golden chance to the newly begin business to establish their image in the market and in less expenditure.

Utility of LED display advertising

The advantage of using the LED display is that it is used indoor as well as outdoor advertising. The situation is of any kind of your business it can help by its broad features. It is make perfect by audio and visual component both in them. It can also use in displaying the advertising signs of business in improving the image. In the LED display the time and temperature is also being displayed which make it different from other forms. It is the form of the digital signage.

The outdoor display board is used for advertising by the LED display advertising is smart way. The display screen is chooses of prominent size which is fit to the place where it is placed. The LED screen is display the message in very effective with the highly efficient light and colorful. The point to be take care is the screen is climate affordable.

In the indoor display the LED display advertising screen is used carefully and intelligently. It cant look very over use which irritates the customers. The display ad is the miniature of the outdoor advertising screen. The message can be decided to display which is modify later if needed. The animation is also used to make the advertisement attractive and eye-catching.

Today the LED display screen is used in various fields because of its flexibility and different sizes. It is used as the mobile vehicle advertising. The screen is easily placed over the car and van through which the ads can be seen by number of people at different places. It can also be used in the buses that are the best because it is the very common mode of transport.

The LED display is the one type of electronic media advertising. It can also display the online advertising message easily. The message can be easily changed in very few moments and it is lightweight to handle. Many advertising agency give advice too many business to use this for better results. It has many advantages over the traditional method like print media advertising. The LED display advertising gives the amplify to the every business very much.

China Online Advertising Industry Growth And Forecast 2016

Executive Summary

China is considered as one of the most exciting and challenging media markets in the world, the reason being the countrys size, diversity and complexity. In 2009, Chinas advertising market performed well and in 2010, the Chinese media market profited from the Shanghai World Expo, Asian Games and economic growth.

Presently, in the country online advertising market is dominated by display and rich media. Mobile advertising segment is also considered as a growing market as it is witnessing improvement in performance every year due to innovations in mobile phone technology and sale of 3G/4G mobile phones in the country. Search advertising segment continues to register growth and in 2010, it was the only segment that grew at a rate higher than the previous year. Video advertising is another segment that has been witnessing an increase in demand per year, the reason being that it is one of the most popular internet applications, particularly among youth. Moreover, the rising consumer interest has made various sectors like toiletries, food & beverage, internet services, entertainment and apparel, etc look at this segment to raise consumer awareness and drive sales.

Among the various industries, apparel sector was the largest contributors to online advertising in terms of ad spend in 2010, followed by computers/electrical, automotive, construction/real estate, FMCG and entertainment. In addition, an increase in ad spends from financial, insurance and food & beverage and health sectors are also being witnessed in the country. At present, the Chinese online advertising market is driven by both domestic and international advertisers. In the search engine category, the market is dominated by Baidu.com, followed by Google.

In the coming years, online advertising in China is expected to surpass advertising revenues generated from print media. Growing popularity of online video, large population, growing e-commerce trade, social networking websites and economic growth is expected to increase online advertising revenues. Moreover, entrance of foreign players in the market through deals and alliances is also expected to increase investment opportunities and market competition, thereby, leading to improved services at low cost.

The report on China Online Advertising Industry includes a detailed study of the Chinese online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.

Key Findings
1Despite the beginning of the slowdown in 2008, the countrys online advertising industry performed well due to the Beijing Olympics and resultant increase in tourism. In terms of QTQ growth, industry grew by 19.17% in 2008 and performance of third quarter was the greatest when compared to other quarters of 2008.
2In 2009, Chinas internet advertising revenue was USD ~ million, the growth rate was low as compared to the previous years. The search engine advertising, online video contributed to the market growth and helped the industry register positive performance.
3In the fourth quarter of 2010, China online ad registered USD 1.10 billion, growth was 25.60% compared to the same quarter in previous year.
4Video and search advertising segments registered the fastest growth while online advertising market was dominated by display and rich media, thereby, accounting for the highest share among all online advertising segments.
5In 2010 the market for search advertising grew 39%, up from 2009. In the first and second quarter of 2011, search advertising registered growth of 33.17% and 37.25%, respectively.
6During 2010, the leading contributors to online display advertising were automobile, apparel, entertainment, food and beverage and electronics sectors.
7In terms of ad spend, before the economic slowdown the online video advertising was witnessing double digit growth. However, in 2009 & 2010 the growth rate was low, during the discussed year.
8In 2010, vertical web site advertising was USD ~ million, up 14.73% from the previous year; however, the growth was low when compared to 2009. In 2009, revenues increased 15.90% and in 2008 it had risen to 17.39%.

For more information please refer to the below mentioned link:
http://www.ammindpower.com/report.php?A=216

The Effects Of Advertising On Eating Habits

Have you ever wondered why Americans eat so much? Well, the food industry is one reason and an important one I’d like to discuss. The growth of the food industry has made high-fat, inexpensive meals available throughout the world, and bigger size has become a major selling point. McDonald’s sells the Big Mac, Wendy’s offers the Big Classic, and Burger King pushes the Whopper. Do you notice anything similar with the names of these burgers? A large coke at most fast-food restaurants is now 32 ounces and 310 calories and at one time not too long ago was just 12 ounces and 180 calories. If fact 20 years ago kids drank an average of 8 ounces of soda a day; today they drink an average of 24 ounces a day. The food abundance we’re surrounded with has secured a spot in your mind, causing intense cravings and compulsions, and you must do something about it.

Astonishingly, a 12-ounce can of soda contains 8 to 10 teaspoons of sugar and many teenagers consume as many as 7 cans a day, which equals nearly 1000 empty calories and 60 teaspoons of sugar. Try this on for size: kids today drink almost twice the amount of soda as they do milk.

To make matters worse, the fast-food industry makes promotional links with leading toy makers, giving away simple toys with their kids’ meals and selling higher profile toys at a discount. It’s a clever way to target kids, and a successful toy promotion can double or triple the weekly sales volume of children’s meals. Did you know that the second most recognized fictional character is Ronald McDonald, second only to Santa Claus? Ninety-six percent of American school children can identify Ronald McDonald before they can recognize their own name! Doesn’t that tell you something?

The fast-food industry spends about 33 billion dollars a year on advertising and most of it is done subliminally, meaning that the messages affect you without your conscious awareness; without you knowing it. You may notice the contents of a commercial, but they go right over your head and infect your subconscious with a “virus.” The purpose of advertising is to hit you where it hurts — emotionally. Recently, I watched a particular fast-food commercial showing a mom and young daughter eating burgers and fries. It seemed innocent enough, but here’s what the real message was: The mother was dressed in a business suit with her briefcase, and the young girl told her mom that she appreciated spending quality time like this with her. The mom guiltily looked at her daughter while both of them smiled and ate their French fries. A working mother watching this commercial would have subconsciously absorbed this message, felt guilty without even realizing it, and perhaps paid a visit to the fast food restaurant without consciously knowing the real reason.