How has Technology Changed Creativity in the Advertising Industry

How has Technology Changed Creativity in the Advertising Industry

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The advertising industry has always made optimum use of the latest technology available throughout the years. This Buzzle article chronicles advertising’s creative journey seen from the technological point of view. Sounds a lot like the advertising of yore, doesn’t it? Of course, when we consider the person who said it, it just seems like a
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Lets Face It. There Is No Answer To The Advertising And Marketing Crisis!

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Both Clients and advertising agencies are deluding themselves. Marketing has to accept there is no way out of its decline. For one blood-curdling moment it seemed that the marketing world had woken up to the fact that their preposterous industry had finally been caught in the act. Pepsi ,the world’s leader in advocating and implementing
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Two Latest Avenues Of Ooh Advertising In India

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It is a brand conscious world today. Advertising provides a huge impact in the brand marketing activities. Various channels of advertising provide brand information to customers through rich and customized advertising mediums. With a boom in technological sector, outdoor advertising India has set various milestones in out of home brand promotion modes. Assuring more name
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Tips For Successfully Advertising Skin Care Products

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Skin care is an important aspect of personal care at any age. Companies spend top dollar developing and advertising skin care products for different skin types, age groups, and lifestyles. Reaching these diverse markets successfully requires time to conduct research, formulate products, and market these offerings to the target audience. Successfully advertising a skin care
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Political Advertising The Game Changers

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With elections just around the corner, Advertising Age published a great article outlining “The Top 10 Game-Changing Political Ads of All Time.” What made these ads memorable and why were they “game changers”? Advertisements like television spots, radio spots and even print advertising (like yard signs, magazine ads, etc.) have mere seconds to make an
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