Cosmetics are all about good looks. And that goes for their packaging too. The packagings of cosmetic products are of utmost significance as it is one of the factors that influences a customers decision to buy a product. Of course, it not only keeps the product protected, but also plays a major role in marketing the product to the customer. In the cosmetics industry, it is essential to keep up with current trends to maintain a competitive edge in the cosmetic industry. Many cosmetic product packaging trends are straying from the high-tech, futuristic look of past years and moving more toward a simple, natural and approachable sensibility.
As packaging trends usually evolve with consumers wants and needs, they can become a fundamental aspect in deciding whether or not your packaging will succeed. Its hard to assess the importance of each individual aspect, but it is critical to manage them for your overall packaging success.
a)Scrutiny from Regulatory Agencies – Increased scrutiny from regulatory agencies like the FDA and others will specify what can or cannot be mentioned on the packages, what materials it should be made of, etc. If the packages dont comply with the set standards, there can be fines or stern warnings imposed.
b)Green Packaging Options – Many companies are seeking a greener packaging alternative, and new products and new ideas are surfacing everyday. Manufacturers have now embraced the idea of providing eco friendly options and using eco friendly products like paper, bamboo, wood, plastic composite,airless pump bottles and more for packaging.
c)Opting for Recyclable Plastic Containers Consumers have become environmentally conscious, thus making it crucial for manufacturers to always provide customization and options for their customers. As an alternative to non-degradable plastic containers, manufacturers have started using recyclable products to reduce environmental waste. It is simpler to design a concept around eco-friendly products when the packaging can all be made of bio-degradable material.
d)Intelligent Packaging – With so much competition, companies are looking for unique ways to engage customers. This revolves around interactive packaging and social media that engages consumers through secondary actions. Smart and intelligent packages help them make an informed decision and generally point them in the right direction. The mobile consumer is the target of much of these packaging innovations. Statistics show that this type of package marketing is the wave of the future and is limited only by the marketers imaginations.
It is extremely important to understand the external influences that keep a customer from buying in this fiercely competitive environment and why every element of product packing counts. Cosmetic packaging plays a decisive role in the products finding their way from the shelves of a store to the customer.