Direct Response Advertising – The Multi Billion Dollar Industry

Direct Response Advertising – The Multi Billion Dollar Industry

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Direct Response Advertising is an up and coming industry worth over 250 Billion Dollars. The funny thing about it is that consumers dont generally feel like they are affected by it. Believing that they arent gullible enough to fool for an advertising campaign. This is until you find they own a Smeg fridge and the
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Infrastructure investment essential for SA shipping industry

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The shipping industry is a key player in South Africa’s major successes despite global economic insecurity, but investment in infrastructure is the only way for it to continue to thrive. To safeguard the shipping industry for the future and keep the ‘gateway to Africa’ open, stakeholders and businesses must consider the opportunities open to them
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The Pros And Cons Of Unionization In The Airline Industry

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For flight professionals and the general public alike, one of the most recognized parts of the airline industry is the strong union presence among its professionals. Major international and national airlines have been unionized for decades in order to protect flight professionals from excessive pay and benefit cuts meant to secure the bottom line. However,
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The Role Of Energy Efficient Transformers In The Petrochemical Industry

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Introduction The U.S. petrochemical industry is the third largest in the world and a significant contributor to the countrys GDP. The US Petrochemicals Industry is also an indispensable part of the manufacturing and consumer sectors, churning out products such as fiberglass, tires, paint, plastic, rubber, detergents, dyes, fertilizers, textiles, solvents, and more. In the recent
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Reclaim Rubber In India- A Booming Industry

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The Indian reclaim rubber industry covers all kinds of rubber products manufacturing. There are several factors responsible for a flourishing rubber industry in India. The most important factor which has led to increased expansion of rubber production is the enormous growth and development in the industry of automobiles. The country is facing the problem of
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