China watches industry crisis and forward-looking

China watches industry crisis and forward-looking

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In 2005, China’s exports of the entire national economy as a major bright spot, with a total value to achieve 762 billion U.S. dollars, up 28.4 percent. And watches the situation but it falls short of exports, over the years by curbing growth in a row, table clocks and have different levels of export decline. According to customs statistics, in 2005 bell and bell parts exports 629.6 million U.S. dollars, up 0.51 percent decline, in which the mechanical clock export volume fell 25.14 percent and exports fell 14.17 percent. Tables and Table parts exports 1,289,900,000 U.S. dollars, fell 5,29%, with the number of mechanical watch exports fell 39.58 percent and exports dropped 12.18 percent year-on-year; electronic watches export volume fell 14.28 percent and exports fell 4.68 percent. There are not counted replica watches market.

Looking ahead and predict the future development prospects of our watches, we make judgments and conclusions are “not optimistic.”
Therefore, in order to enhance the future development of the watch industry to enhance its competitiveness in the industry bigger and stronger nation watches, mainly on the following aspects: to enlarge and strengthen China’s national brands of watches and clocks, watches brands to build China’s “aircraft carrier.”

First, economic globalization in the world market today, watches from the industry’s competitiveness in export of products, export of capital to enter the output stage of the brand. China clocks to watches in the world market leader, not a group or several internationally well-known brand ring David Card does not work. In recent years, Guangdong and Shenzhen as the representative of the nation watches the rapid development of industrial brands, made remarkable achievements. Especially Rossini, according to Bo, Fiyta, kings and other well-known brand’s rise led the South, and China as a whole watch industry as a whole grade level and has greatly improved with the world watches to shorten the gap between developed countries . Shandong Yantai Polaris watches and clocks industry groups around the “play resource advantages, and promote brand strategy, and strive to enhance the overall image of Shandong watches and strength” goals, such as watches Polaris Group attached great importance to establish a sound trademark management system, to form an effective operational mechanism brand and to bring the trademark management gradually moving towards standardization, “Polaris” brand advantages in play. Don’t let the replica Rolex,replica IWC,replica TAG,Omega Watches,Chanel Watch Franck Muller Watch ,Gucci Watch Cartier, Breitling Watches , Omega, Audemars Piguet, and Patek Philippe,Fake Swiss Watches be more part on market.eg. www(.)beyeshop(.)com

To enable the export of watches and clocks are no longer controlled by others, in recent years, many enterprises began to watch the establishment of the domestic marketing network system pay attention to, for example, Polaris watches exports through integrated production and sales channels as well as all aspects of personnel resources, to rationalize the system of foreign trade and exports to give full play to the “North Star” brand export advantages, with international brands to create conditions for competition.

Secondly, as China’s foreign trade and exports for many years one of the major drawbacks, no rules, vicious competition, playing the “price war” the issue of cumulative, it is necessary to solve the problem, not an easy task. But the price system is not straightened out, the Chinese watch industry it is difficult to healthy and stable development. Shandong is China’s wooden bell main production and export base, the annual production and export of wooden bell accounted for more than half of the world, but exports of playing the “price war” issue is also very serious, damaging the wooden bell all the interests of producers to make low-profit enterprises , non-profits or even losses. In this regard, “North Star” decision when a “leader”, starting this year to take the lead in the domestic and foreign trade of wood products mechanical clock full price.

Of course, we want to promote exports, enterprises have much work to be done. For example, to accelerate the pace of technological innovation, the development company’s core technologies; strive to improve product quality, to create products made watches; do a good job of adjusting the product mix to adapt to market changes; do a good job staff building, the introduction and cultivation of talents and so on.

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