Direct Response Advertising – The Multi Billion Dollar Industry

Direct Response Advertising – The Multi Billion Dollar Industry

Comments Off on Direct Response Advertising – The Multi Billion Dollar Industry

Direct Response Advertising is an up and coming industry worth over 250 Billion Dollars. The funny thing about it is that consumers dont generally feel like they are affected by it. Believing that they arent gullible enough to fool for an advertising campaign. This is until you find they own a Smeg fridge and the latest HD TV. Even people who are suspicious of advertising find a way of being sold things that they might not normally purchase and this is why Direct Response Advertising is such a massive industry.

This form of advertising is easily the most effective form being used today, why is this? One word. Television. Experts in America believe that companies can put their brand across to over 98% of the population. That is approximately 295 million people! These television adverts are also giving potential customers the chance to find out more about the product by using their websites to view and purchase. Something that wasnt available until a few years ago is changing the way we as the consumer purchase goods and as the company advertise it.

In able to get the best possible profit for your brand or product you need to make sure that first of all your product will sell, this sounds obvious but there is no point having a great advert for a poor product. Secondly making a decent profit between the hard cost and the RRP. The cherry on top is to make sure that you offer something that your competitors dont, giving them an incentive to buy your product.

You will find that once consumers use and enjoy your product they will more than likely purchase it again. A decent product will keep a customer for life.

admin

Related Posts

Car Rental Charges Explained By Industry Insider…

Comments Off on Car Rental Charges Explained By Industry Insider…

Careers – Entering the KPO Industry

Comments Off on Careers – Entering the KPO Industry

Hybrid Cars- A Revolution In The Car Industry

Comments Off on Hybrid Cars- A Revolution In The Car Industry

Indonesia Insurance Industry – Overview, Trends, Prospects And Swot Analysis

Comments Off on Indonesia Insurance Industry – Overview, Trends, Prospects And Swot Analysis

Singapore Food & Beverage Industry 1H13

Comments Off on Singapore Food & Beverage Industry 1H13

The Role Of Energy Efficient Transformers In The Petrochemical Industry

Comments Off on The Role Of Energy Efficient Transformers In The Petrochemical Industry

CRM IN BANKING INDUSTRY

Comments Off on CRM IN BANKING INDUSTRY

The Wedding Industry – History, Facts And Whatnot

Comments Off on The Wedding Industry – History, Facts And Whatnot

Reclaim Rubber In India- A Booming Industry

Comments Off on Reclaim Rubber In India- A Booming Industry

Emergence Of Sport Tech In Technical Textile Industry

Comments Off on Emergence Of Sport Tech In Technical Textile Industry

Reasons For Fast Growing Service Industry

Comments Off on Reasons For Fast Growing Service Industry

Freight Shipping Industry Concerns

Comments Off on Freight Shipping Industry Concerns

Create Account



Log In Your Account