The Indian automobile industries as well as the industry related businesses are experiencing unprecedented growth. Associated sectors of the automotive industry are also developing and growing in a manner where they are forming independent competitive markets and recognized industries by themselves. The battery industry is one of the leading sectors in this respect. While, in the past, the battery industry was essentially an ancillary of the automotive industry, today, the battery industry has become a full-fledged industry sector on its own.
Exide technologies continue to be the world-leader in the battery industries. It is one of the biggest producers, distributors, and recyclers in the field of lead-acid cells, and sells them in over 80 countries. The Prestolite brand of batteries is a part of Exide technology launched by Tudor India in 1997.
In Gujarat, Tudor India arranged a meeting of its dealers and distributors at La Meridien Hotel for this purpose. The meeting, held on 17th November was attended by Mr. Ken Honge, the Vice President of Exide, the company’s Sales Director, Mr. Jasbir Mata, and Marketing Manager, Mr. Rahul Sagre among others. The meet discussed the present situation of the battery industry and shared the future planning of the company with its dealers and distributors.
The meeting was opened with the speech of Mr. Harish Gandhi, the Regional Sales Manager for Gujarat, who introduced Mr. Ken Honge, and welcomed the participants. After the introductory speech, the thread was picked up by Mr. Rahul Sagre, who gave an in-depth briefing of Exide company’s present status and future vision to the distributors.
Mr. Jasbir Mata told the distributors that more aggressive marketing was needed on their part so that Prestolite could maintain its market lead and expand to new territories. He stressed upon the need of after-sales service and customer service.
The general industry perception is that while the automotive industry, as a whole, has well-recovered from the effects of the global economic depression and has returned to the fast-track, the lead-acid battery sector has fallen behind and is yet to catch up to the pace of recovery. It is principally to address this anomaly that the Vice President of Exide Technology, Mr. Ken Honge visited India on a business research tour.
Mr. Mata was of the opinion that with the strong brand leads the distributors enjoyed with Prestolite, and with the global leading position of Exide technologies to back them, the distributors were in a sound position to accelerate growth and forge ahead of competition. Mr. Ken Honge shared the history of Exide Technologies and provided information on new technologies in lead-acid batteries. He stressed on the importance of India as a growing economy and one of the fastest developing markets of the world. He stressed that without proactive steps taken by the distributors it would be difficult to experience the desired brand growth in a dynamic economy like India.