Alternative clothing to a new extreme, Mufti, one of India’s more renowned casual brands entered the fashion industry in 1998 under the guidance of one Mr. Kamal Khushlani who was the director of Credo Brands Marketing Pvt, Ltd. Based on its very own personal philosophy of creating clothing for the self-assured, confident individual who will break away from the herd mentality and continue on with their own journey living life to the fullest, and they hope that their customers will bring this out through their clothing. Constantly striving to bring out innovation and originality through their apparel, they have conquered several categories of clothing, mainly focusing on jeans, t-shirts, sweaters, sweatshirts and jackets. They were overwhelmed with the response of the consumers and realizing the brand’s full potential, they went full throttle on how their brand was perceived, through the magic of advertisement, they created tag lines that were forward thinking and would definitely capture the wandering gaze of a person. -Alternative Clothing- and -Anything else is a uniform- were two of the more popular tag lines that were released in India. They epitomized change in a new way, and were never held back, infact they are more so trendsetters than followers, by creating apparel that is casual yet sophisticated for the unique man, for the man who will stand out and is not afraid to don a pair of blue skinny jeans with an orange shirt and strut across the street. With that kind of confidence which is unyielding, Mufti apparel is all you need. With a focus on style and design, jeans from Mufti have a class of their own. Owning your own pair provides you with the utmost in comfort and smartness. Your everyday wardrobe need not be planned and painstakingly worried about, Mufti jeans is designed in a way that every shirt or footwear matches it easily. Down to its very last stitch, every piece is carefully checked and approved before it is sent out to the warehouses. Constantly in the know and forever changing, their latest spring summer collection brings you denims with an emphasis on high ended fabrics and a varied collection of vibrant colours. Before every season there is a brainstorming session somewhere in the Mufti Headquarters, where they think from the consumers point of view, understanding fashion in a way that has never been created and trying to figure out what a consumer would be attracted to, at the same time keeping in mind their philosophy of creating style that are out of the box and are a mile away from the crowd. Mufti jeans are available easily on many online websites and are probably an easier solution than going to a retailer, because that way you get specifications on the piece that you would otherwise have to get from a salesman who you would ultimately have to chase down. With a variety of choices available at your fingertip, you could go bananas over their latest collections. So start clicking those buttons. Mufti jeans are available easily on many online websites and are probably to buy dresses online india an easier solution than going to a retailer, because that way you get specifications on the piece that you would otherwise have to get from a salesman who you would ultimately have to chase down. With a variety of choices available at your fingertip, you could go bananas over their latest collections. So start clicking those buttons.
There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer.
Advertising promotes a particular product, idea or service to its target audience. There are different types or means of advertising. Advertisers deploy the right means of advertising as per their requirement.
For example a publishing house will deploy print medium to promote his product while a digital agency will use internet advertising to promote his product. However, under certain circumstances various advertising means may be inter-dependent to one another as per requirements. For example publishing houses take help of digital agencies for online promotion of their product or service.
Advertising is generally classified as online advertising, outdoor advertising, print advertising, broadcast advertising etc. There are various means of outdoor advertising, out of which airport advertising is becoming popular day by day. Airport advertising is considered one of the newest means of outdoor advertising. Because of its effective reach, this type of outdoor advertising has become quite popular and been widely carried on during recent times.
Trends of Airport advertising
Airport advertising is one of the budget friendly mediums of reaching its target audience by an advertising firm. Extremely low cost, this type of advertising is affordable by any advertiser. The cost of airport advertising is much lower as compared to other advertising Medias. Airport advertising also effectively reaches out to a large number of target audiences as compared to other means. Exclusive features of airport advertising include its high-glamour look, high-tech and attention-grabbing duration.
Airports are generally meeting places of different types of people from across the world. In this regard, airport advertising is also considered as a tool of advertising India to the rest of the globes.
Trends of out of home advertising (OOH advertising)
Out of home advertising also known as Ooh advertising is primarily directed towards those customers who are on the go at public places, at transit or in specific locations like commercial retail show rooms. Ooh advertising is a complete contrast to print, broadcast or internet advertising. Out of home advertising is classified as digital out of home advertising and non-digital out of home advertising. Digital out of home advertising comprises of kiosks, jukeboxes or jumbo trons, screens etc. Though out of door advertising requires a proper budget planning and implementation, this type of advertising is effective and result-orienting in nature. Many corporate sectors use this means of advertising for heavy promotion of their product or service.
Reference website: www.tdiindia.com
One industry which stays undisturbed even during recession is the automobile market. Rising inflation may have made it difficult for people to buy cars, but car manufacturers are determined at making cars more affordable for an average customer. Rising prices havent affected the car market in any way; in fact, car manufacturers have been consistently dropping their prices while spending a significant capital on upgrading the present variants. One reason why car prices have shown a downward trend even during peak inflation is the cut throat competition.
India is one of the most attractive markets in the world, not only for car manufacturers, but for any industry. Many car manufacturers have set up camp in the country to cash in on the economic boom which has intensified the competition in the industry. To grab a better share of the market, every car manufacturer introduces new car offers in India. The car offers give buyers added incentives for buying a particular make and model. Some of the car offers that you may find on new cars in India are:
Cash discounts: Cash discounts are given on the ex-showroom price of the car which is the price of car without taxes. Cash discounts may start from as low as Rs 5000 and may over Rs 30,000. Car dealers also offer cash discounts on cars in order to attract more customers. While cash discounts from the company are constant, additional discount given by dealers may vary from dealer to dealer.
Loyalty bonus: Loyalty bonus can be availed only when you already own a car of the same manufacturer. Loyalty bonus is much like a cash discount except that you should be an owner of a model from the same manufacturer.
Free accessories: Almost every car manufacturer give car accessories as an incentive for buying their models. Depending on the manufacturer you are dealing with, car accessories will vary from car perfumes to seat covers and MP3 players. The car accessories may also vary with the dealer you are dealing with.
Exchange bonus: In case you are selling your old car while buying a new car, you can avail an exchange bonus and get better rates for your old car. Suppose your old car is valued at Rs 80,000, the amount of the exchange bonus will add on to this value and increase the selling price of your old car.
Extended warranties: Maintenance of the car can be a very big problem. Every car buyer is happy till the time their car is under the manufacturer warranty and there are never charges of repairs. Extended warranties extend the period of the manufacturer warranty on payment of a small fee.
Scratch card: This will depend on your luck. If you are lucky enough, you may get a holiday trip or even a new car with your purchase. The scratch card scheme seldom works.
Insurance/low interest: Car manufacturers may also give free car insurance with your new car. Offering car loans at low interest rates is also a popular offer. Car manufacturers generally enter an agreement with a particular bank which than offers car loans at low interest rates to a customer who buys cars of that manufacturer.
Prof. Satya Sidhartha Panda Bangalore (India) E-mail: /
This paper attempts to persuade the banking industry to recognize and Increasing sophisticated approaches and techniques to customer relations, value proposition development and life time value calculation will help companies better in understanding how value should be created for customers and the enterprise. E-business refers to any electronic means of collaboration or coordination between organizations. In simple terms, e-Business is the use of Information Technology to exchange information and conduct transactions among enterprises and individuals, both business to business (b2b) and business to consumer (b2c). With the availability of more affordable e-Business software and service offerings in the market, many enterprises in India are likely to embrace these applications in the near future. When people ask, -What do you mean by CRM?- the literal answer is, -Customer Relationship Management,- but that doesn’t really convey much in terms of what all CRM does for a business. This CRM definition is too narrow to really explain everything the system does if it is working to its fullest potential and is user-friendly enough to expand and grow as a customer-client relationship changes and grows.
CRM is a business philosophy, a bent of mind that aims at understanding and managing the needs of the customers. A successful CRM implementation will enable the marketing people to make quick, informed and intelligent decisions, create cross selling and up selling opportunities, measuring marketing effectiveness in value creation and deliver personalized customer care. The key here is to adopt a truly Customer-Centric approach that touches every point and more importantly every person in the company. Everyone in the company must live and breathe customer focus for CRM to work. Key words : CRM, Value Proposition, Customer Care, Implementation.
INTRODUCTION: Satisfaction drives the engines for business to invest and reap benefits. Satisfaction makes companies to consider their customers as catalyst, towards their growth and prosperity. Most of all satisfaction brings life and business much closer towards moments of worthiness of the time spent. CRM has already made a big impact in the world of customer service and will continue to do so. As more and more companies become customer-centric those that fail to do so will lose competitive advantage. The real value of CRM lies in harnessing the potential of people to create a greater customer experience, using technology of CRM as the enabler. Value creation process is a critical component of CRM as it translates business and customer strategies into specific statements of what value is to be delivered to customers and, consequently, what value is to be delivered to the supplier organisation. The value management process is crucial to transforming the outputs of the strategy development process in CRM into programmes that both extract and deliver value. Only a balanced value exchange will ensure that both parties enjoy a good return on investment, leading to a good long term, profitable relationship. Achieving an ideal equilibrium between giving value to customers and getting value from customers is a crucial component of CRM. Increasing sophisticated approaches and techniques to customer segmentation, value proposition development and life time value calculation will help companies better in understanding how value should be created for customers and the enterprise.
CRM in the broader sense encompasses not only customer relationship management itself but how customer relationship management is handled and the most important elements of a CRM program that are essential to its being successful. The range of CRM software options vary from those that provide simple customer tracking and live chat capabilities to the more complex CRM solutions that can integrate all of the customer relationship data an enterprise has on each client past, present and future in a dynamic information data network. With the advent of better computing and communications technology, the marketplace is loosing all boundaries and country specificities. Limited sources of growth and higher prospect of maturity in local markets mean that companies are increasingly facing the need to operate, compete, and communicate on a global level by sharing knowledge about different cultures, environments, technologies, and customers. Mergers and acquisitions have forced companies to synchronize the existing systems with their new products and features by adopting standard business solutions. Therefore, new products and services are rapidly taking on new global perspectives. E-business applications such as ERP, SCM, CRM, or e-commerce are looked upon as strategic tools for major business improvements, enable the breaking down of boundaries-departmental and geographical. The inherent flexibility of these applications is being leveraged by global companies to implement their global strategies and local tactics by making minor changes in the enterprise solution. Over the past two to three years, e-Business applications such as ERP, SCM, and CRM have witnessed lot of transition globally. Enhanced functionalities and vertical centric solutions have evolved providing companies solutions that cater to their needs even better than in the past. Vendors have even tailor made the solutions to suit not only different business verticals but also business sizes.
Fig. 1. Best-fit sectors for CRM practices and packages
Note: Figure Source from Icicle Consultancy, Mumbai, INDIA
Senior vice president Girish G Vaidya who heads the Banking Business Unit (BBU) at Infosys Technologies says, -In order to provide an end-to-end solution for banks, banking product vendors should have three products-core banking, vertical-specific CRM and risk management software.- Though banks, telcos, and software houses use traditional CRM products, the basic CRM model has problems like not satisfying the vertical requirement, which comes up in the second phase. The vertical CRM provides a 360-degree view of the customer. The Infosys Finacle CRM product is being used by the National Commercial Bank of Jamaica. The bank is using all of Infy’s products, including the recently introduced CRM product. Infy has been successful in India too, bagging Unit Trust of India (UTI) as its first Indian customer for Finacle CRM. Infosys is positioning itself as the only vendor that satisfies two of the three requirements of banks, by offering core banking and four specialised products. Infosys recently bought technology from Trivium and created Finacle CRM, a banking-specific CRM product. Vaidya says, -Infy does not have a product for risk management for treasuries but we have alliances to fill up the gap. However, there is a big opportunity in services such as assets liability management and trading risk management.- Business Situation : Keeping in mind the growing financial and banking business ,the company wanted to provide adequate customer services and reporting capabilities .It wanted a powerful,offordable and scalable customer relationship Management Solutions . Benefits : Flexible and customizable soluations Increases Business opportunities Secures customer information Improves Business management Simplifies development The CRM soluation provided basic insights into following common modules and functionalities developed by Religare technnova specifically for capital market / brokerage : Lead management Contact management Channel partner management Campaign Reporting automation /compliance reporting automation The company found that the Dynamics CRM 4.0 Platform provided the perfect frame wok on which it could build such a comprehensive and customized CRM Solution , because Dynamics CRM is built on a sophisticated line -of-business application platform; It provides the basic required services upon accountable for new leads and manage the process through entire customer management life cycle .
Secures Customer Information : As the Bank handles a large number of financial translations ,security of data is absolutely essential .For each department, different segments are created so that, only that segments can access the data .A concerted effort was made to import logic as well.Such as end-to-end metadata relationships and improved workflow, have helped the company to streamline business operations and provide an integrated view and functionality to its employees across the country .
A. From the point of view of Business Firms: How business firms perceive CRM, What gadgets are used by the business firms to create CRM How do business firms create value in their offers How business firms assess the effectiveness of CRM Programmes Role of electronic devices in managing customer relations and value chain Problems faced by business firms in managing customer relations and value chain The future of CRM and Value Chain B. From the point of View of Customers: How do customers perceive CRM How do customers perceive Value Customer satisfaction with regard to CRM and Value Customer Behavior towards firms offering high value versus low value Customer loyalty and CRM Customer irritation with CRM Programmes Customers problems and CRM Customer compatibility and convenience with eCRM Expectations of customers for CRM and Value Chain Management Customer rating of various firms on CRM and Value Creation C . From the point of other parties: Role of government in CRM and Value Chain Management Role of Social and Consumer Organisations in CRM and Value Chain Management Availability of necessary infrastructure for CRM CRM Software Multinational Corporations and CRM CRM and Value Chain Management in Globalised World International Legislation and CRM The overall end-user understanding of e-Business applications and its capabilities in the Indian enterprises is very low. Strategic steps are being taken by enterprises to educate the market, but it is a long time still before majority of the end-users attain certain minimum understanding of e-Business applications and its benefits.Low awareness can be tackled by educating the end users, but what compounds the problem is faster spread of failure stories. Fallacy of faster communications medium has affected technology products the most as low educated end users fall prey of these non-successful stories Service is becoming the key to differentiation and this is driving corporates to adopt CRM solutions. Vendors, both domestic and international, are making their presence felt in the Indian sub-continent either directly or through multiple partners. Given the high churn rate in the telecom sector, an increased demand for CRM solutions is witnessed in this sector. Some of the prominent telecom players in the Indian market that have gone in for these solutions are Bharti, BPL, and Orange. Retail sector is also showing strong demand for CRM solutions.There has been slow uptake in the demand for c-commerce solutions in the Indian market. Most of the organizations are still evaluating the efficacy of other e-Business applications such as ERP, SCM, and CRM before going in for these relatively new generation applications. An interesting point to take into consideration is that product development management (PDM) solution and product lifecycle management (PLC) solutions are gaining acceptance in the Indian market. In order to ensure successful implementation of e-Business applications, some of the key issues that needs to be taken into consideration are: The first and foremost pre-requisite is that the enterprise should have a very strong business focus and genuine need for the solution. The consulting partners should have adequate experience in handling projects of a diverse nature. In order to gain end-user confidence, successful stories and case studies needs to be showcased by the vendors. Setting the user expectations right in the first instance Conducting a detailed business and functional requirement analysis Conclusion : The demand for ERP solutions in India is likely to be driven by both the large organizations and SMEs. However, the awareness level and application adoption rate is relatively high amongst the large enterprises as compared to the SMEs. An interesting point to note here is that majority of the top tier companies (organizations with annual revenues in excess of $500 million) in the country have already gone in for ERP implementation. Thus, the real potential lies in the SME segment, which offers tremendous opportunity for the ERP vendors operating in the country. Banking and finance clearly are the better exponents of e-Business applications and have made the best use of enterprise applications in rolling out the e-strategies. Technology has played a key role in this industry, although a large amount of public sector banks in India still are in the early phase of e-Business application adoption, the leaders in this sector are as technology savvy, as in any other industry. Private sector banks are typically using technology and better customer services to match the heavy penetration of public sector banks. As a result, CRM and core banking applications have penetrated private banks more than the public sector banks for -Customer relations-, their -satisfaction- and right way to manage the expectation of your existing and new Customer. I am confident that banks and other financial institutions will meet these challenges head on, continue to find new and better ways to put technology to their and their customers’ best use, and that they will manage the technology and business risks associated with these investments.
Positioned at the seventh top of the Tirumala hill- Venkatachala, the temple of Tirupati is a powerful and prodigious structure, a fantastic example of ancient sculpture and carvings. Additionally it is a extremely popular Hindu temple. Tirumala Tirupati is visited through approximately 50,000 folks everyday and about 1,000,000 in festive season. The temple is assumed to be the home of Lord Venkateshwara and has accomplished sanctity in Hindu religion. The antiquity of the temple is that it has plentiful number of stories attached to it and dates again to fifth century A.D.
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Tirupati Balaji is among the sacred Hindu Temple contained in the state of Andhra Pradesh, dedicated to Lord Venkateshwara. The Top on which the temple is situated is identified as Venkatachalam. The Tirupati Balaji temple could be the richest temple not just in India but concerning the Planet.
One of the most visited holy places in India, moreover being a wonderful vacation spot for the Hindus all through the arena, Tirupati is an historical place. It unearths mention within the Sangam literature during which it is mentioned as Thiruvengadam. The Puranas also point out Tirupati.
LORD BALAJI DARSHAN Click Here!
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The town of Tirupati has seven hills that appear to be a snake from the top with the last of the seven hills trying just like the hood of a snake during which the Temple of Tirumala–additionally called Tirupati Balaji Temple and Sri Venkateswara Temple– is located for which Tirupati is properly-known throughout the world.
The Temple of Tirumala is the richest temple on this planet and is in the Chittoor district of Andhra Pradesh, India. It draws thousands and thousands of pilgrims and devotees from all around the world who come here for a darshan of the Lord, Srinivas, also known as Balaji (an incarnation of Lord Vishnu).
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Sri Venkateswara Temple is positioned on the foothills of the Tirumala Hills–also called the Seven Hills (the Domicile of the Lord Venkateswara). Perhaps, that’s why the Lord at Tirupati can also be referred to as Edu Kondala Vada (Lord of the Seven Hills).
The lord Balaji may be very highly effective and offers needs come true if one will rely on the god and trusts with good worshipness…
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There are so much of resorts in Tirupati catering to the hundreds of thousands of vacationers who flock to get the Darshan of Lord Balaji and search his blessings. Tirupati hotels range from modest price range lodges to the luxurious resorts that provide every consolation you may want for.
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