The History Of Reebok Shoes

The History Of Reebok Shoes

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Reebok shoes to say, is one of my favourite brands. I always wanted to know about the history of Reebok shoes, because many people say that Reebok and Adidas are of the same group and owned by the same person. Just becoming a little curious about the fact, and so I have routed down its history to help some of them like me.

Reeboks shoe company at United Kingdom is an ancestor based company founded for the athletes who wanted run fast. The first spike shoes were made in 1890s by Joseph William Foster. The First Reebok running shoes were made for the 1924 summer games. In 1958, the grandsons of the founder started a companion company known as Reebok. Later in 1979, Paul Fireman who was the partner of an outdoor sporting goods distributorship saw the Reebok shoes in an international trade show and wanted to get the license for the North American distribution. The Reebok shoes for running for sold at a cost of $60, which was an expensive shoe of those days in the market. By the year 1981, Reeboks sales reached $1.5 million.

After making a big turnover, Reebok introduced its first athletic shoe in 1982. This was specially designed for women who did the aerobic dance for fitness. This Reebok women shoes was a big hit in the market. The shoe was named Freestyle. The Reebok shoes encouraged three major trends in the footwear industry which transformed the entire industry. Reebok men shoes and footwear for adults were also introduced by Reebok. In the late 1980s, Reebok made its expansion into the overseas markets too. Now, Reebok products are available in more than 170 countries sold by independent networks and Reebok owned distributors.

Creating innovative products in the market has been the main corporate strategy of the Reebok shoe company. In 1992, the company made a transition to make apparel products useful for sports and fitness. The same year, Reebok made a partnership deal with the great golfer Greg Norman, which resulted in The Greg Norman Collection. Things have been fine with Reebok Company for the last few years. Recently in 2010, Reebok introduced the Zig Teck, which is a great shoe. Many sport stars and young athletes have got great energy to work with these shoes. It is light weighted.

Still Reebok shoes are in the top among sportswears. Reebok has launched the RealFlex shoes for this year, and this one is another big hit in the market. This shoe has 76 independent sensors at the bottom which makes its more special.

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