Lets Face It. There Is No Answer To The Advertising And Marketing Crisis!

Both Clients and advertising agencies are deluding themselves. Marketing has to accept there is no way out of its decline. For one blood-curdling moment it seemed that the marketing world had woken up to the fact that their preposterous industry had finally been caught in the act. Pepsi ,the world’s leader in advocating and implementing new-age marketing nonsense, and now paying the price for its foolish belief in the three-headed marketing monsters: “branding,” “engagement,” and “conversation.” (Here’s a tip for anyone left alive in the Pespi marketing department. There is one thing, and one thing only, that advertising is about — persuasion. All the rest is word games and chit chat. Got it?) Last week it was reported that after years of fighting Coke for first place in the soft drink category, Pepsi-Cola had fallen to third place.

The L.A. Times called it… “…a stunning fall from grace.” Pepsi-Cola and Diet Pepsi saw their U.S. sales volumes in 2010 fall sharply, by 4.8% and 5.2%, respectively… The U.S. soft drink market is about 74 billion dollars. Therefore a 5% drop in Pepsi market share (which is about 10%0 cost them well over $350 million on the Pepsi brand alone! The goal of advertising is to create a clear awareness of your company and its Unique Selling Proposition. Unfortunately, most advertisers evaluate their ads by the comments they hear from the people around them. The slickest, clearest, funniest, most creative and most different ads are the ones most likely to generate these comments. See the problem? When we confuse “response” with “results” we create “attention getting ads” which say absolutely nothing. The business owner is uniquely unqualified to see his company or his product objectively.He is on the inside, looking out, trying to describe himself to a person on the outside looking in. Its hard to read the label when youre inside the bottle. Too much product knowledge causes the business owner to answer questions that no one is asking. ThisLets Face it. There is no answer to the Advertising and Marketing Crisis!makes for extremely ineffective advertising.

Marketing has to accept there is no way out of its decline. The rot began when we chose never to take heed of Professor Ehrenbergs statements on advertising effectiveness! Because nothing has changed despite all the ballyhoo about Social Media, Facebook et al. Wherever ads appear, especially on Social Media, Ehrenbergs resolute focus on the facts what data actually tells us led him to challenge many a marketing bandwagon such as loyalty. You may wish to improve the brands performance by improving customer retention, he observed, but without a higher market penetration it just wont happen. His work on advertising effectiveness was equally challenging. He argued convincingly that there was no evidence that advertising persuades anybody to do anything; advertising can only ever be a weak force that improves brand recognition and/or jogs consumers memories. Ehrenbergs uncompromising insistence on staying only with the facts is probably why his work was so studiously ignored by so many sections of the marketing community. The consequences of this has been far more lasting than any recession could ever be. Slowly, very slowly, two opposing forces are massing and sooner or later they must clash. One, still in the ascendant but wobbling, is top-down-management, the imposed judgement of an international elite. Call this elite what you like, Marketing, New York Advertising, London Creative, Saatchi and Saatchi, WPP or a sneering cabal of all these elements. Its leadership is weak, its self-confidence beginning to falter. The other now stirring is bottom-up: the rising dissatisfaction of disillusioned shoppers, disillusioned by shoddy goods, misleading advertising and specifically shoddy service! The Marketing world fight shy of consulting it testifies only to their fear of the verdict. The current crisis leads us to look for someone to blame, something to postpone the unavoidable. We look away from something that stares us in the face, the imperium of Marketing and Advertising is over, never to return. Our predominance is gone. Our inheritance is diminished. We are humbled and will not be raised again. We have overstretched our resources and we have most certainly, been outspending our own budgets. Our output has been falling behind while our shopping habits have been racing ahead. Future Business historians will call these decades The Great Evasion! The zeitgeist of the turn-of-the-century Advertising and Marketing world was to believe and promote anyone who told us we could have it all, and to buy the marketing and advertising bullshit they designed for us. Marketing and Advertising are not the answers to our problems, and, in point of fact, they have been partially responsible for the problems we now face, there is no answer. To even think that we will emerge from all this into a sunlit marketing and advertising sea where we beat the rest of the world at their own game is pure fantasy!

Tips to prevent jeans fade

We should dip the new jeans into strong saline water at first. After a whole day, then you can wash the jean. You should pay attention to wash it by hand. To wash it by washing machine would ruffle up the jean. In general, it can mitigate the faded degree if you wash and dry the inside instead of the outer. There is some bleach more or less in the ordinary washing power, in order to reflect its white effect. So we had better not use the washing power, and use the dish soap instead. There is not bleacher in the dish soap, so it will not fade jean after you use it to wash jean. The dish soap can remove grease spots, as well as cleaning.

The jean and other dyeing new clothes all contain a layer of glue. That is the source of the smell from new cloth. Except for the saline water, the vinegar can prevent jean fade too. Similarly to soak the jean in the saline water, we can put some vinegar in the water because vinegar has the effect of fixation. To the jean that are not too dirty, we had better not using washing power.

The following tips are also important. 1, The best cleaning time for jeans is 6 to 12 months. It is a great damage for jean if you put the jeans that were dressed in one week or a little dirty in washing machine. The jeans would change its shape after a long time. The right method is wash it a time in 6 to 12 months. If the jeans absorb much sweat in summer, you can hang the jeans in a well-ventilated place. If the jeans attach dirt, you can spray water in the dirty place and pinch the dirty gently. 2, Don’t use hot water to soak the pants. That will be a great extent of shrinkage. The general water temperature is 30, it is not good for the jeans with too hot or too cold water. No washing machine, no ironing, they are the basic ways to maintain the natural shape.

3,Remember to turn over the pants when you wahing. Washing the inner side can reduce the fade effectively. So turn over the jeans to wash as possible as you can. The method is suitable for other cloth too.

4, Hang from the waist of jeans, and turn them over for drying too. You had better hang it in a well-ventilated place that avoid the sun. Because the strong sunlight can result in serious oxidation fade.

5, Turn over the jeans when you swing water for them. Don’t think that the longer the swing time, the better to the jeans. The right method is that finish swinging water in a minute. It would decrease the jeans fade according to the tips above.

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Some Wonderful Qualities Of Indian Women Ethnic Wear

The western dresses have influenced the designers of Indian women ethnic wear in a positive way. The traditional clothes that range from salwaar kameez and kutis to silk and chiffon sarees are fast becoming the favorites among women from different countries. This is the reason that a recent report has forecasted the ethnic wear market to cross the impressive figure of INR 400 billion by 2015.

As an owner of the women ethnic wear store, you can credit a major part of your profits to traditional Indian clothes. Even a fashion store can have these clothes among the bestselling products. There are many qualities that make them extremely popular and here is a discussion about them.

Handcrafted Designs

To begin with, the popular banarasi saree and lehanga-choli are handcrafted. As a result, these clothes attain the stamp of skilled craftsmanship. Some of these outfits take 15 to 20 days to complete. Competently woven silk and intricate designs and patterns done on every banarasi saree, for example involves a lot of creativity and hard work of the gifted Indian artists.

Mesmerizing Styles

Every category of Indian ethnic dresses for women has huge variety, with some imposing styles. Take the example of salwaar kameez, which is available in the styles like patiala suit, anarkali, churidar and parallel styles. Each of these styles is known for its grace and versatility.

Variety of Materials

A lot many types of materials are used to design the Indian ethnic clothes. While banarasi saree in silk is one of the best examples to cite, other popular varieties include cotton, satin and chiffon sarees. Likewise, the popular materials for salwaar kameez and kurtis include georgette, cotton, silk, crepe, satin, denim and linen. As a result, a huge variety of these clothes can be found in the market.

Astonishing Artworks

Different states of India have been following many traditional artworks for centuries to make the women ethnic clothes even more attractive. Embroidery, for example, is one of the popular works that these clothes flaunt. Many designers use a variety of mirrors, stones and motifs to enhance the worth of these clothes. Gold and zari work done on these clothes is another notable style. Floral patterns, intricate designs and minute details are simply spellbinding.

The Touch of Fashion

In order to makes these clothes popular among the fashion-conscious women, many reputed manufacturers and designers add the western touch to them. The resulting clothes look glamorous and apt for wearing at different places. There is no limit to the colors and shared in which these clothes are designed.

These clothes form a significant part of the wedding ceremonies held in India. Wedding lehangas and cholis are quite popular among the urban women, while wedding banarasi saree and salwaar kameez are equally enthralling. Moreover, the clothes like salwaar kameez and kurtis are extremely comfortable to wear during different seasons.

It is indeed a fact that women from all walks of life and different regions of the world are taking interest in Indian ethnic wears these days. Offer them the exciting varieties of these clothes to earn more profits.

Jewelry Making Ideas with Faceted Glass Beads

We all know that glass beads are one of the most popular jewelry beads, and faceted glass beads are one shape of the most popular beads. Faceted Glass Beads are available in many different colors and sizes as the same as other glass beads. And here, I would like to share two jewelry making ideas with this kind jewelry beads.

The first jewelry making idea is about a pair of earrings with faceted glass beads and Tibetan style pendants. We need 12pcs red faceted glass beads (about 6mm in diameter), 2pcs alloy Tibetan style chandelier components (about 31mm long, 21mm wide), eyepins, headpins and earring hooks. First, string a red glass bead on a headpin, and use your jewelry plier to make a loop at the top of bead. Beading 9pcs more beads like this. Second, attach 5pcs beaded faceted glass beads on rings of alloy chandelier component one by one. Third, string a glass bead on an eyepin, and use jewelry plier to make a loop at the other end. Attach the alloy chandelier component on a loop of eyepin. Fourth, use your jewelry plier to attach the other loop of eyepin on the ring of earring hook. Fifth, repeat the four steps to create the other piece of earring for a pair. Till now, a pair of beautiful Tibetan style glass beads earrings is finished.

The second jewelry making idea I want to share is a necklace. The materials you need to prepare are handmade lampwork pendant (about 45.5X20mm), 2pcs oval shaped lampwork beads, some faceted glass beads in different colors and sizes (light blue and AB purple, 4~8X4~6mm), jewelry wire, 2 strands f black nylon thread, 2pcs cord ends, lobster claw clasp. First, string purple glass beads on ball headpins (one bead on one pin), and use jewelry plier to make loop at top. Second, cut off a length of jewelry wire, and string all the faceted glass beads, lampwork beads and lampwork pendant on wire like the layout on picture. Third, use crimp beads and crimp plier to attach the two ends of wire on two strands of black nylon cords separately. Fourth, use cord ends to combine nylon cords, and attach lobster clasp and jump ring on two cord ends separately. Now, a beautiful handmade necklace is finished. The color is very suitable for both spring and summer.

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