Advertising Success With Deft Media Planning

For communicating a marketing or advertising message to the masses two major events have to occur – message creation and message dissemination. Media planning companies are concerned with message dissemination. The main aim of the media planning companies is to devise strategies which will make the advertising or marketing message reach to a very pin-pointed segment of consumers. A media planning company has to establish how much of each media category has to be used in dissemination of message.

Media options available

* T.V., Radio
* Digital media
* Social media
* Print media
* Mobile phones
* Outdoor advertising

Media planning decisions

* Which media to use
* When and where to use
* What duration to use
* How often to use

This means that the task of Media planning companies is to strategically use available platforms or channels of media like T.V., Radio, Social media or Newspapers and banners etc and tactically decide the timing of the advertising or marketing campaign as well as how much space it will use in each of the chosen media platforms. Normally the desired duration of a media campaign is communicated by the client to the media planning companies, otherwise it can be suggested by media planning companies also. Last step of media planning involves deciding the frequency with which the media message will be repeated in various media so that the campaigns impact and message retention by consumers can be maximized.

Media planning components

* Target Audience
* Communication goals
* Communication strategies
* Media mix
* Media tactics

Target audience

The Media planning companies start off the media planning process by establishing who the target audience is or can be. It means they have to evolve strategies which not only target the known target audience but also create new potential consumers. The target audience is categorized on the basis of variables like:

* Demographics
* Psychographics
* Generational cohort
* Product or brand usage
* Primary and secondary audience

Demographics Demographics means detailed information about a persons social standing. It includes gender, age, education levels, employment categories, income level, marital status, residence details etc. Social Media Marketing Companies use this information to ascertain the propensity or inclination of demography towards a particular media usage and based upon that try to categorize them into target audience or non-target audience.

Psychographics Psychographics refers to behavioral traits of target demography. It includes their personality, attitudes and beliefs, opinions and personal interests and most importantly their buying decision making tendencies. The Media planning companies try to sub-categorize the target audience on the basis of their psychographics so that media planning strategies can be downloaded with more effectiveness. Media planning companies refer to psychographics as VALS which stands for Values and Lifestyles.

Generational Cohort This categorization of target audience is on the belief that the new generation will be influenced by the choices of previous generations of the household because they were exposed to these choices in their early formative years.

Product or brand users Media planning companies identify the target audience by observing the historical product category or brand consumption levels of a given demography.

Primary and secondary consumers Sometimes the primary target audience do not actually make the buying activity but they influence the secondary target consumer to take the buying decision. For example parents buying toys for children or a big wall TV for old parents room.

Communication goals & strategies

Once the primary task of identifying target audience has been completed, the Media planning companies set their communication goals. This goal tries to quantify the degree of advertising message exposure within the target audience. For example the communication goal for a media plan can be exposing 60% of target audience at least once in a day to the advertisement message, be it on any media platform. Similarly another communication goal can be that the new brand will attain 30% of the market share within 3 months dislodging the present brands. The communication goal is achieved by careful strategizing of:-

* Reach
* Frequency
* Media mix
* Media scheduling

Reach Reach is the exposure of target audience to the advertisement message. Reach can be expressed as a percentage of population. For example, 60% of married women between the age group of 18 and 40. It can also be calculated as accumulation of target audience over a period of time. For example a communication goal can be to increase target audience from 30% to 60% or more. Lastly the reach is expressed as Gross rating point or GRP for the TV media. GRP is the viewership of a TV program expressed in percentage. A GRP of 35 means 35% of target audience with TV are presently watching a particular broadcast.

Frequency Frequency is the measure of repletion of Advertising or marketing message for the target audience over a period of time. Therefore it can also be called ratio of GRP over the reach. Mathematically it is expressed as Frequency = GRP/Reach. If Double GRP is 55 and reach is 35 then frequency will be 1.57. The media planning companies gauge their success by effective frequency criteria. Effective frequency is the minimum number of media exposure for a given media plan. It means how many people saw the Ad once, twice, thrice or n number of times.

Media Mix – Media objectives, budget and properties of media vehicles are the three deciding factors of a media mix strategy by the Media planning companies. The aim is to find the cheapest possible media vehicle to attain the objectives of media plan. The media planning companies may use any of these two media-mix strategies; media concentration or media dispersion. Media Concentration aims at exploiting fewer number of media vehicles whereas the media dispersion strategy tries to use a greater number of media vehicles.

Media scheduling Media planning companies schedule the media campaign in three basic scheduling strategies.

* Continuous scheduling Equal media spendings across media campaign duration
* Flight scheduling Variation scheduling, higher at one time and zero at another.
* Pulse scheduling Combination of upper points. Low and high variations.

Media Tactics Media tactics are employed to optimize reach and effective frequency. For example a high level of reach requirement would mean using more media vehicles. It may mean placing Advertisement in all major newspapers in a week or Advertising on all major TV channels during same time slot of the day or placing online Ad on all pages of a web service like Yahoo for a week. By tactically increasing the frequency, more number of audiences can be exposed using lesser media vehicles. For example media planning companies may decide to bombard only newspapers of a region with daily Ads in prominently visible space with the idea that over a period of time all target audience will be surely expose to it. Same may be the tactic for TV media or online media.

Media planning is the best Advertising tool

The scientific application of media planning is the best Advertising tool a business can have. Even the most creative of advertisement campaign can fall flat on its face if not handled by expert media planning companies. Its a science of consumer behavior and the arithmetic of probabilities, ratio proportions and law of averages. Best part is it works like magic every time !

Tulisa Constantavlos’ Hair Style Journey Through The Years!

Tulisa Constantavlos has recently been voted as the Sexiest female in the UK despite the controversy this caused, whether you agree with the title or not, one thing that no one can deny is that Tulisa always looks great. She has her own unique style and is always following the trends with her own twist on things, and one thing that can always be said is that her hair is always on point.
Tulisa first came onto the scene as one third of N-Dubz, a young singer with a fresh face and, to be frank, not so fresh hair. Sporting what can only be considered as quite ghastly striped blonde highlights at the time, this look was gone almost instantly with her full fringe and dodgy extensions on to better! Soon after the initial blonde mishap, the star was seen with a full head of toned down blonde and a more styled fringe. Adding layers and some layer with the help of hair extensions complimented the square shape of Tulisas face and made her look feminine and elegant.
Over time, Tulisa Constantavlos gradually added more low lights to her long locks, until she was sporting a pretty much full head of brown hair. This started off as a mousey brown tone, which progressively got darker until she found her perfect colour match with a deep, rich brown.
The ex N-Dubz songstress has always been fond of her hair extensions, and is a true inspiration for anyone who wants to add some extra length and volume to their hair. Whether she wears her hair straight, curly, or tied up, Tulisa always makes sure her extensions are undetectable by keeping the rest of her hair looking healthy and layered.
Appearing on the X Factor, Tulisa often was seen with up-dos to add some sophistication to her look. One of her most memorable hair styles from the show was a quiff and bun combination. This allowed the judge to show the thickness and strength of her hair, with it completely off her face. Tulisa had the front section backcombed and pinned back, and the rest tied around each other in a neat bun.
If you would like some advice on how to style your hair to suit your face shape, or some assistance with hair pieces, or you are going through any for of hair thinning, shedding or loss, contact Bloomsbury of London today.

Custom Design Skinny Jeans For Women

Here are some tips which might help you to wear custom design skinny jeans in the right way.

In case you have a bit of a belly and still wish to wear skinny jeans, you can conceal it wearing skinny jeans with a high waistline. When you are shopping for skinny jeans always look for those with patch pockets. This looks more beautiful and creates an effect of a smaller bottom. Back pockets should be just small and be placed near each other.

Tall and slender women should better prefer custom jeans of lighter colors, gray and light blue tones will make them look sexy and attractive. The combination with wide tops will be just perfect. Women with strong legs should combine skinny jeans with high boots. Wide thighs can be hidden with the help of a tunic. And dont forget made to measure jeans in white color would probably add you a couple of centimeters.

Skinny jeans are prefect for various combinations. You can create a variety of stylish outfits with them. For summer time and long party nights give preference to dark-colored subculture jeans, such as black and night-blue, because they dont become dirty that quickly. Light-minded t-shorts and tops present the ideal combination with them.

Other advantageous combinations for skinny jeans are: chucks or ballerinas and t-shirts, roman sandals and tops, black skinny jeans, snickers and a jacket with rivets, black or dark blue skinny jeans, a violet shirt and sun glasses, black shirt and pumps.

When it comes to shoes, there are a couple of details women should keep in mind before they put on customized jeans in skinny cut. In case you wish to wear skinny jeans with high boots, be sure the jeans you choose are of a 78 cut. Besides, the high boots should not be bright red or white, otherwise they will attract too much attention.

In case of skinny jeans and high heels you can never go wrong. Trendy colors are black, gray and dark blue. Custom tailored jeans should be long enough and have a high waistline. Skinny jeans can also be worn with ballerinas and other flat shoes. Trouser legs of your jeans can also be turned over.

Buying Womens Nudie Jeans

Are you thinking of buying some new designer jeans for women? If so you have a great choice of many of the fashion brands to select from. Jeans are one of the most popular items of clothing to buy.

One of the hottest brands in the world of denim for women is Nudie Jeans. Womens Nudie Jeans are very high quality jeans which are made to last and to look very excellent too. These awesome looking clothes are priced rather at the tope end, but it’s a clothing purchase absolutely worth making.

For anyone who is thinking of acquiring some new women’s designer denim jeans then you must seriously look at the Nudie Jeans brand as you’re certain to love the way they fit plus the feel of their denim jeans material.

Womens Nudie Jeans are readily available in a very wide variety of types and so they will appear wonderful whichever design you may perhaps make a decision to go for. Their pre-washed denim and Swedish style are a match built in heaven!

For anyone who is attracted to slim denim jeans then possibly the Tight Long John Skinny will probably be the design for you. These very hot denim jeans have denim which includes 3% Lycra for the stretch plus the best match. They’re readily available in a very choice of hues which consist of Brown/Black, Midnight Blue, Murky, Black and a few other people.

For a unique design of denim jeans the bootcut range are also incredibly preferred. Nudie Jeans for girls have the Nudie Jeans Starcy bootcut design in their collection. These women’s bootcut denim jeans are a wonderful example of that design and so they come in various hues including Rocket Blue.

The average price of a pair of womens Nudie Jeans is close to the $200 mark, but when you hunt around possibly you are able to pick up a pair of these super scorching women’s designer jeans in the sale!

One other style of skinny jeans within the Nudie range is the High Kai Skinny Jeans. These sexy skinny jeans give a super tight fit and will appear awesome with a pair of heels or even some winter boots. Purchase these Hai Kai skinnies in a choice of colours for around $200.

Should you like to look scorching then Nudie Jeans ought to certainly be a part of your wardrobe as they appear, feel and wear fantastically. All you need to do is determine which model suits you greatest or better still purchase them in much more than one fashion.

As the skinny fashion is so well-liked Nudie do not disappoint in their array as there is yet another fashion accessible and they are called Tube Kelly Skinny jeans. Accessible in fantastic color choices for example Rinsed Strikey the Tube Kelly model is created in Italy with that ideal Swedish design.

Don’t miss out on this scorching look, buy a pair of Women’s Nudie Jeans soon! There are loads of great bargains to be had if you shop around.

A Wise Winter Purchase with a Microfiber Jacket for Women

A great winter jacket can be a major investment, but with a wise purchase the jacket can last you years to come, or even a lifetime. You will want to choose something that is durable for dependency, soft for comfort, and absorbable for weather surprises. In order to obtain all of this in one purchase, invest in a microfiber jacket for women. After sorting out your criteria for a winter coat, you will see that microfiber materials will meet your needs. Surely you want to pick a coat is visually appealing to your eye and body as well. With a microfiber jacket for women, your style and shape options are unlimited!

Keep a practical and fashionable coat handy when traveling. Try a microfiber jacket from Travelsmith. For a below the knee coat, try the riding-jacket. The lightweight microfiber on this coat resembles suede, but is much more weather-friendly for season surprises. Or, to make packability an ease, try a shawl-collar raincoat which sheds wrinkles in seconds. When not in use, tuck the coat in your tote. So, carry on with your travels no matter what the weather entails and get a Travelsmith microfiber jacket.

It’s hard to believe that a trenchcoat could be so stylish. Take a look at the sunshower trenchcoat from Lands’ End. Waterproof and made for extra cold days, you can dazzle in this darling coat any day or night. The hourglass feminine shape is sure you make you feel warm without hiding your body under layers of unflattering fabric. Typical winter wardrobe just got fun.

Choose a jacket that has a look-at-me detail. You want to pick a coat that has something special about it. Perhaps a jacket with a little country charm will place your character on a coat. Try a quilted microfiber jacket from Barbour for a sweet and cozy feel both inside and out. This jacket is as feminine as microfiber gets, without being overly adorable. With a preppy collar, buttons for adjustment, and light insulation, a quilted microfiber jacket may be perfect for your style and silhouette.

You need to keep warm, obviously. That’s why you’re buying the coat in the first place, right? Be stylishly smart with a microfiber coat from Appleseed’s. Try Appleseed’s microfiber blazer to keep warm at work. The blazer features subtle shaping shoulderpads, and goldtone buttons. Work was never so comfortable in this jacket. Or, stay hidden from the cold in a quilted car coat from Appleseed’s. With a great fit, sueded microfiber, and angled pockets, you can feel cute and cold-free in this coat.

Protect yourself and your stuff. Get a microfiber jacket with features that are compatible to how many layers your carrying underneath, and what you are carrying with you. Try a Tourmaster women’s jacket. This jacket is full of function. It features a zippered chest map pocket, a reflective rear triangle to increase nighttime visibility, a collar anchor snap, internal media pocket, and much more. For a microfiber jacket with jam packed practicality, get a Tourmaster jacket.

Ultimately, every woman deserves a great winter jacket to cover in the cold, and strut for style. With a microfiber jacket for women the array of options is numerous and full of diverse fashion tastes. Match your preference with one of the many microfiber possibilities, and continue your activities and errands in style and warmth.

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