How To Use Benchmarking With Balanced Scorecard For Your Business

Business benchmarking is the process wherein you determine which company is the best, the one that sets the standard and identify the standard. Basically, you compare your own processes and the metrics that you use with your competitors. However, benchmarking is not only about concentrating on your rivals. You will actually take a look at the wide industry itself and compare it with the other industries. That is certainly a difficult thing to do and being tasked to do so means that you have to take a look at a wide variety of dimensions including quality, time and price. When you benchmark, you will be able to do things better, quicker and much more cost effective. In this case, business benchmarking is a crucial process for organizations. Even though it is tricky and complex, you can simplify the whole procedure by means of benchmarking with balanced scorecard.

The balanced scorecard is known for being one of the most versatile business tools ever invented. You can measure the efficiency and the performance of the most important factors that affect and may affect the success of your business. Using key performance indicators, you can create performance based management and use that system to monitor the efficacy of various processes. The BSC takes on the customer, the internal processes, staff efficiency and growth and not only the financial capabilities of your company.

Now, how do you use benchmarking with balanced scorecard? The answer here is simple: you will need your company data and use them to compare against your toughest rivals in the industry. Thus, you will have to measure your products, services and practices that are similar with the top firms in the world. This will allow you to determine the reasons as to why those companies are seen as progressive and productive. Knowing such elements and details will also enable you to incorporate your present knowledge about how to run the company better.

Those enterprises that are considered at the top of their game know what they are doing. This is why you also have to know yours. In this case, you have to be fully aware about the standards so that you can compare yourself against them.

Benchmarking with balanced scorecard lets you compare and evaluate your business against the other firms so that you can improve the situation of your business. You can use the information that you have obtained to enhance not only on your profitability but also in attracting new customers, retaining them and in meeting their expectations. In addition, you can also help your staff acquire more knowledge and develop their skills in selling products or performing their jobs. In this case, you are able to manage your company better through the benchmarking with balanced scorecard.

One of the useful things about benchmarking with balanced scorecard is that this permits you to effectively reduce time and expenditures without sacrificing the quality of the project or the product. Lastly, this whole process can aid in making the right decisions. Exploiting the data obtained from the tool, you can determine the right choices and avoid errors in judgment.

Few words on effective advertising techniques

Advertising is actually a subset of marketing. A subtle as well as crucial marketing technique, advertising plays a very significant role in persuading target audience into buying a particular item. Firms of today do not bother much about spending millions in advertising or marketing campaigns. The reason behind this can be traced as high competition and the wish of each and every organization to turn their product into a brand. Effective advertising methods are capable of creating a difference in selling prospects of a particular product. Efficacy of advertising is measured through role played by advertisements in making a particular product successful.

Effective advertising techniques

Since technology has become an integral part of life now, advertising techniques have also improved a lot and presently wins a huge consumer base. Following are some of the most beneficial techniques used by the advertising agencies:

Cannot miss internet: Internet has evolved as a powerful advertising strategy since the last decade. With world shrinking into a small village, advertising techniques through internet are assuming prevalence. Though billboard advertising is still not extinct, it is rather difficult for it to match the reach of internet. There are a number of SEO firm in London now and they popularly use advertising techniques like pay per click marketing in order to help sites gain more prominence in the market. Regardless of industry type, everyone nowadays prefers to seek help of internet since it is capable of catering to global audience. This has actually led to existence of a completely new domain that is online advertising.

TV is evergreen: Though SEO firm in London is no doubt popular, there are some other techniques also that help with advertising. Almost all home owners own television sets, in case they do not have internet connection. Thus, to reach out to people of varying age groups, television is the best possible bet. Television ads last for a minute maximum and creativity has to be shown within this period to appeal people. If these advertisements are used selectively, effectively and after thorough market research, they can be successful.

Print advertising is still dominant: Though most people prefer to view things online, magazines and newspapers are in existence even today. Printing on magazines and newspapers also help to sell products, turning them into brand. Effective advertising words, slogans, catchy phrase and headlines help to cast an impression on the consumers. Efficacy of advertisements depends on advertising teams in creation of long lasting impression upon consumers.

Radio usage: Radio communication has improved leaps and bound in the course of last few decades. Advertising through radio has grown in popularity and everyone love to tune in and listen to music. Between songs, advertisements are clubbed in intelligently and they are adept at providing details on the product within just a few seconds.

The advertising landscape has taken a completely new turn with involvement of lots of new technique like blogging, mail marketing and social networking sites. Effective advertising tactics help a lot in enhancing sale. If on the lookout for commendable online campaign, make sure to join hands with a commendable SEO service provider.

Jewelry Gifts-their Implications

Jewelry Gifts-Their Implications

A vast majority of people think jewelry is a brilliant gift idea for a girl. There are various reasons for it, the foremost being that it is cherishable and lasting. It is a safe choice because no matter what type of a personality she has, as long as she is a girl, she will love the jewelry. Another reason for giving jewelry as a gift is that it is available in many price ranges from economical to the most expensive piece out there. Jewelry is also an adaptable gift item and can be given in combination to other things for example branded perfume, shower gels, cosmetic, chocolates and many more. It can also be an asset in bad times for example a gold, or a silver ring can not only be insured but also sold and treated like a liquid asset in worst comes to worst scenario.

Considering the above, jewelry is one of the foremost choices as a gift item. An important aspect of giving jewelry as a gift is its significance in defining or re-defining new or existing relationships. The boyfriend of a friend of mine was having difficulty in sending his parents with a formal proposal and at the same time he wanted to secure his relationship before going abroad for studies, so just before he left, he got his girlfriend a pair of branded, 22 carat gold earrings.In the years to come, she cherished the gift and waited for him till they got married.

The cultural aspect is very important in case of giving jewelry gifts. For example, in the Indo-Pak sub-continent, if a man gives a woman any jewelry article; it definitely means that he is interested in either marrying her or it can be very safely assumed, that he would like to engage in some sort of a relationship with her. Just what he chooses to give and the price range versus his income analysis (the value of the gift as a percentage of income); can clarify any other grey areas including how many other girlfriends he has.

Usually if a guy chooses to give artificial or silver jewelry, he is just contemplating something more than just friendship but he is in the initial stages of the relationship and is not too sure or maybe he is just not serious enough to take it up to the marriage. However, if he chooses to spend a considerable amount of money maybe as much as one-month salary on a gold ring, or a high value silver ring, he is definitely serious. In the end, it is not about the price tag on the gift amount but the percentage of the income that he spent on the gift that matters. It shows how much he cares. (I can see many older women scoffing my ideas as being too materialistic, but hey money matters!).If the guy chooses to go jewelry shopping with you, it means he wants you to improve your choice of jewelry and even though he is not embarrassed of being seen with you, but he would definitely want you to change more towards his liking.

Now comes the second part; what you choose to give as a gift and what it signifies. If you are a girl and you are giving jewelry to another girl, it means you came across a good deal on a clearance sale. No, that was just a joke, no offense to all the girls out there. In my life, I have received maximum jewelry gifts from other women. The reason being, they know you well enough to know what you would like as a gift. Usually girls never give out rings as a single item and give it in a combination with earrings, bracelets, anklets, hair accessories or any other combo. But if a guy gives you a ring of any form, in combination or solitaire, see RED every where both the danger sign as well as the love sign. If you are based in the Indo-Pak sub-continent, you should see RED even if a guy chooses to give you an anklet, or a nose pin. These two items signify, with varying intensity, that either a woman is committed or married. Guys if you want stay clear of sending out any unintentional signals; keep your gifts neutral if she is just a friend. This means that rather than giving out a necklace etc give her a jewelry box or a fancy jewelry pouch. Do not make combinations with chocolates, cosmetics, and jewelry items like rings, anklets and nose-pins as they are a definite lead on.

In short, apart from social taboos, gifts should be chosen with care especially if they involve jewelry giving appropriate consideration to the hidden meanings and the implications of your gift. It is necessary to take this in regard because it will be the defining moment for your future relationship whether you want to keep it just friends full stop or you want it to be a new start of something more special.

Html5 – Not Designed For Business Applications

HTML5 – Not Designed for Business Applications

HTML5 is the next version of HTML to come along since version 4.0 in 1997.

HTML is an acronym for Hyper Text Markup Language and HTML elements are the basic building-blocks of web pages. The Internet would not exist as we know it today without HTML.

But HTML is not a programming language at all. This concept is confusing to some people. Web pages rely on a scripting language such as JavaScript in order to respond to user input. Think of it as HTML being a car and JavaScript being the engine.

JavaScript was introduced in 1995 by Netscape and coincidentally, that’s when the web started to really “take off”. This is an important fact to consider before we dig deeper into HTML5.

The open source nature of HTML and JavaScript has contributed to the growth of the Internet as a whole. Source code and design ideas are often borrowed from around the web and even from competitor’s web sites. This is facilitated by the fact that HTML and JavaScript are impossible to hide or protect.

HTML5 is no different!

There has been a lot of talk about HTML5 over the past couple of years and developers think that HTML5 is “cool” and “fun” to work with. But the logic ends there.

As usual with most new technologies, there has been confusion and misinformation over when HTML5 should be used and for what purpose. We aim to enlighten you about what HTML5 can and can’t do in this article.

New Features Same Old Concept

HTML5 includes new features such as the “Canvas” element, along with audio, video and Scalable Vector Graphics (SVG) content, some of which replace the “object” tags of HTML4. There have also been some modifications and standardization of tags such as (a, cite, menu) but the basic concept of HTML remains the same in HTML5.

Who’s Promoting HTML5?

HTML5 was originally proposed by Opera Software (makers of the Opera web browser) and designed by the World Wide Web Consortium, also known as W3C.

An important point is that the W3C has been criticized as being dominated by larger organizations and thus writing standards that represent their interests.

The large organizations (Apple, Microsoft, Adobe, Google and Facebook) have promoted HTML5 as the most up to date technology for web development. In fact the late Steve Jobs termed HTML5 as the win-win solution for consuming any kind of web content on all types of web platforms. But it is important to note that Apple, Microsoft, Google and Facebook each have an incentive for promoting HTML5; each own and operate very profitable “app” stores such as the Windows Marketplace, Google App Store, iTunes App Store, Facebook Canvas Apps, etc. Protection of intellectual property and trade secrets is of little or no concern to those companies and in fact it is almost a conflict of interest.

Fact #1: HTML5 is based on JavaScript, which is impossible to protect. Yes, that’s a fact!

As we discussed a moment ago, JavaScript is the core “language” of HTML5, whose source code is impossible to protect. The most evident reason is that anyone can view HTML5 and JavaScript source by just a simple click. JavaScript was never intended to be anything more than an engine for client-server communication and re-useable web content, including menus, buttons, tabs and the like.

Developers may argue that they can mangle JavaScript source code by obfuscation and pseudo-encryption (such as “minification”, where the code is compressed and “minified”). But this is a dangerously false sense of security. Any skilled developer can reverse engineer a “minified” or “obfuscated” JavaScript application. By design, JavaScript cannot be encrypted and it cannot be hidden. JavaScript files must be downloaded in order to run in a web browser.

To make matters worse, JavaScript also cannot be locked down to a specific web domain.

The code is accessible to be hacked by any competitor. No matter how many steps are taken to hide the JavaScript, the web browser eventually downloads the JavaScript file to run it within the client’s web browser.

For comparison, hacking a Flash or Silverlight application just by viewing the source is not very easy but anyone with a little knowledge of HTML5 can do it in minutes.

The hacks of famous HTML5 games like AngryBirds, Texas Holdem and many others are excellent examples of the insecure techniques employed by HTML5 developers. All security measures are useless once the code has been obtained and reverse engineered. No matter what any HTML5 or JavaScript developer may claim, these facts are true and irrefutable!

Fact #2: The concept of HTML5 Canvas is nothing new.

As we discussed already, HTML5 is based on the same concepts of HTML4. The most useful and talked about feature of HTML5 is the new “Canvas” object. Canvas makes it easy for JavaScript developers to “paint” within a web browser, simplifying the design of applications that utilize graphics. But you may be surprised to know that this functionality has been available in a simulated manner with very little attention since the release of HTML4.

Fact #3: There is a widespread misconception about HTML5

HTML5 has been labeled as a “cross platform programming language” which is a serious misconception. It is true that HTML5 is capable of running on all types of platforms such as Windows, Linux, Android and other mobile operating systems but let’s not forget that HTML5 is nothing more than web page markup, which is controlled by JavaScript. Classifying HTML5 and JavaScript as a true programming language would be incorrect. It is a browser integrated language that cannot utilize all the features of the underlying operating system.

When Should You Use HTML5?

The answer is quite simple. Use HTML5 when you do not care about your source code, intellectual property, or trade secrets. If you do not care that a competitor may steal your source code after it has been uploaded to your web site then use HTML5. As you can see, HTML5 is perfect for buttons, menus and website specific content, for which it was designed.

The Bottom Line – Better Options Available

The bottom line is that HTML5 and JavaScript are great for a lot of things, but you can’t effectively protect anything that you develop with them. This clearly doesn’t add up if you are using these technologies for developing business applications, which they were not designed for.

If you are developing a web application then consider using Flash or Silverlight, both of which run in all popular web browsers for desktop operating system, including Windows, Mac and Linux.

If you are developing a mobile application, there are far better options for iPhone, iPad and Android development that afford better protection of trade secrets, better security, performance and usability for the end user and also allow you to take advantage of the native features of the underlying operating systems. For iOS (iPad and iPhone), use the Object C programming language. For Android, use the Java programming language.

For Windows development, consider C++, C#, Delphi or other proven languages.

Although slightly more difficult to develop with, Objective C, C++, C#, Java and other low level languages are always the best option no matter if you are developing desktop, web, or mobile applications.

Permission to Redistribute

Copyright (c) 2012 by Modulus Financial Engineering, Inc. http://www.modulusfe.com All rights reserved. Permission is hereby granted to redistribute the article providing this copyright notice remains in place.

About the Author

Richard Gardner is Founder/CEO of Modulus Financial Engineering, Inc. In addition to his leadership role of the firms team members, Richard is an influential member of the financial technology industry at large, a globally-respected professional trader and software engineer, a guest speaker at industry conferences and among the inventors on over 70 technology patents.

The 10 Steps Of Car Salesman Training

When you become an auto sales person, the dealership where you are starting your sales career will typically provide some sort of car salesman training. This training will teach you everything you need to start selling vehicles regardless of you ever having any sales experience. Every car dealer has a certain selling system that they teach their sales people which may consist of 8 to 12 different steps. Overall the car sales systems are generally the same with some of the steps get combined and other dealers drag them out.
I will use a 10 step system to illustrate the steps and the reasons for each step in the car salesman training program so you can see the importance of each step. The sales systems that auto dealers use to train car salesmen is not been put together haphazardly, there have been years of study and research done to create an atmosphere that is conducive to buying a car.

The Car Salesman Training Steps

1. Meet and Greet: This is the introduction of the car sales person to the potential car buyer. You shake hands, exchange names and try to get comfortable with each other.

2. Discovery: This part of the car salesman training is where the sales person will ask the customer questions and try to understand what they want, such as options, colors, new or used, price range etc.

3. Choose a Vehicle: This is a critical step because if you put them in the wrong car you wont sell them no matter how good a car salesman you might be. This is where the car salesman training can make a big difference because you must be sure to choose a vehicle in their price range they actually like and want to drive home.

4. Why Buy Today: After selecting the right car it is time to tell them why they should buy it now. It could be any number of reasons depending on the car. It could be special financing, other interested buyers or the big sale that is going on.

5. Walkaround: During your car salesman training you will be instructed on how to do a proper Walkaround which is exactly what it sounds like. You show the customer all of the features and benefits from under the hood to the interior.

6. Test Drive: You car sales training will also show you the key points of taking your customer for a test drive while you have the potential car buyer focus on the areas or options that are important to them.

7. Negotiation: You learn how to present numbers and payments to the customer and overcome objections which keep you car buyer from saying yes.

8. Closing: Now its time to close the car sale. There are many different car sales closing techniques which you can use to close the car sale which are based on the type of customer you are selling.

9. Delivery: The car salesman training will take you from doing paperwork to greeting the car ready for delivery and introducing your customer to the business manager.

10. Follow Up: The final step of any quality car sales training system includes following up with your customer. It is important to have a happy and satisfied customer so they will return and buy more cars over the years.

As you can see, there is much more to selling cars than driving cars and collecting checks. Each step of the car salesman training is quite involved and could cover all of the word tracks, sales scripts and psychological factors that are involved in selling cars professionally.

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