Category: Business Strategy

What Is Carbon Copy Pro?

Carbon Copy Pro is not just a business. CCPro is an internet marketing system designed to help it’s members earn income from the reselling of it’s partner, Wealth Master’s International (WMI), products. Some people have referred to Carbon Copy Pro as a ‘feeder program’ for WMI, but I don’t necessarily agree, as CCPro is much more than that. CCPro was created by Jay Kubassek, Aaron Parkinson and Mike Dillard. Research these names if you would like a more thorough review each. Many people speculate that CCPro was a copy of the ‘Reverse Funnel System’ (a marketing funnel designed for Global Resorts Network), but I can say it is not a copy of that system. RFS and CCPro have their own different features. CCPro was launched October of 2007 and appears to be doing just fine as of the time this review is being written, as they are still in business. As a member of CCPro you are able to earn commissions through the multiple income streams in CCPro and the reselling of the WMI products. We’ll get into this a little bit more later on.

CCPro says their marketing system is a turn key system and you don’t have to do any selling or talk to anyone. All you have to do is send people to your marketing page and the system does the telling, selling, sorting and closing. Well my friends, this is simply not 100% true. Ask any of the top producers in CCPro and they will tell you that they do talk to their leads and it’s just not a matter of visitors to their websites. In order to earn a full time income with CCPro (which is possible) you have to customize your pages, connect with your leads and train your new members to do the same. Any online business is attractive because the internet does a lot of the mundane work for you, but you have to remember you are talking to other people and it is important to connect with them.

How Can You Get Paid In Carbon Copy Pro?

The most attractive part of CCPro is definitely the marketing system. Your main responsibility is to drive traffic to the system. The selling of WMI products is where the majority of your income is generated from. WMI sells three different packages. They are the M1, M2, M3, respectively priced at $1995, $8995 and $19,995. These products focus around primarily personal finance. The M2 and M3 packages give you unlimited access to events and any other upcoming information from WMI. The M1 is a physical package that is the foundation of the WMI program. Respective commissions you can earn for each package sold are, $1,000, $5,000 and $8,000. Those numbers look pretty enticing, but it is not as easy as you may think when you first join.

There are multiple income streams through CCPro. Six total. The income streams include:

1. Application Commission = $15-35
– Business In A Box (B.I.B.) sale Commission = $100-200
– Member Residual commission Commission = $30-50
4. InsideOut Video sale ($149 retail)
5. New member sale
6. Affiliate earnings Commission = Varies
7. M1 sale Commission = $1,000
8. M2 package Commission =$3-5,000
– M3 package Commission = $5-7,500

When people come to your sales funnel, they are required to fill out a paid application of $49.95 in order to join. This is the funded proposal concept and helps CCPro’s members generate instant cash flow that should go back into their advertising. This also acts as a filtration device to weed out serious versus non-serious inquiries. Next people can either join CCPro by purchasing the B.I.B. only or the B.I.B. and one of the WMI products to qualify to resell the WMI products. Discounts are offered for people who buy immediately. Once you’re a member you are eligible for the above commissions.

Is It Worth The Investment?

This is up to you. Starting any business requires you to put up some initial capital. Just think about how much it costs to start a franchise. Overall I would say it’s not a bad investment for the most part. If you came in at the lowest level it would cost you $49 + $395 which equals $444 for the application fee and the B.I.B. purchase (this may be less if you use a discount code). To maximize the WMI compensaton plan you have to purchase one of the three packages. CCPro will offer you discounts if you purchase the WMI products at the time you enroll with the CCPro system. The least you will have to pay is below $500 and the most you will have to pay is above $15,000. This will all depend on the amount of money you can invest and want to earn. The top earners maximize the compensation plan by being at the M3 level.

The Best Marketing Approach You Can Use

When people struggle in CCPro it is usually because they did not know how to market. One of the best things about CCPro is their marketing training. That might be the best reason to join right there. Marketing is the key to building any successful online business and CCPro does a good job, providing their members with the latest strategies and holding events featuring some of the top dogs in the industry.

CCPro offers tons of different types of marketing training, but the top producers typically use pay-per-click (PPC). The system does work for the most part, but you need constant traffic going to it. PPC is a great strategy to make this happen. Be warned though, PPC costs money and you need to know how to use it effectively. My best recommendation would be to seek out a top earner in the CCPro and have them mentor you.

Full Time Income Potential

Absolutely. There are many top earners who earn over 10K per month. This is not by chance or luck. Most of these people have personalized their CCPro sales funnel and have a steady flow of leads coming through their websites. This is where the real money can be made. But read between the lines, not every person is going to purchase the highest WMI package. A lot of the their income comes from the income streams in CCPro and the basic M1 package.

My Personal Recommendation

Online businesses, home businesses, network marketing companies all come a dime a dozen these days. Each can give you a chance to earn a full time income and eventually quit your job and allow you to live a more desired lifestyle. But remember, there is a very high failure rate. It’s not as easy as it seems. If it was, more people would be working from home. The truth is you can only succeed in CCPro or any similar business by investing in yourself and learning how to market yourself well. You see, people don’t join CCPro, they join the people affiliated with the marketing system. The ease of the system makes CCPro more attractive. This entire industry is all about building relationships. People are looking for leaders more now than ever and it will be up to you to offer these people what they want if you intend on experiencing success. Only join CCPro if you feel it is a good fit. I left because I could not fully support the product. Honestly I sold a few M1 packages and produced a good amount of leads, but it was not as easy for the next person to come in and duplicate what I was doing or what my sponsor was doing. It didn’t sit right with me. same value you see. The only way you can succeed with CCPro will be to emulate a top producer and do exactly what they say. Make sure someone will commit their time to helping you succeed and if they don’t then you know what to do.

The most successful companies in the world choose words carefully when they create their advertising taglines. You can learn from their advertising strategy and experience. Treat your mortgage tagline as a critical part of your marketing campaign and choose your words very carefully.

In case you don’t know what a tagline is…it’s a short (usually one line) advertising blurb that aids in establishing credibility for you. Your mortgage tagline helps customers and prospects to feel that calling you and working with you is a “safe” choice. Your tagline can help drive business for you.

The really nice thing about taglines other than they work, is…they’re absolutely free! Once developed, they sort of tag-a-long and enhance all of your mortgage marketing material and summarize your advertising message in one short sentence.

How much more effective could your advertising be if you treated your tagline as a sales opportunity? With just a few additions and small adjustments, you could significantly improve the power of the tagline in your ads, and improve your return on your advertising investment.

Here are a few examples of some highly profitable taglines: Coke – “The Real Thing”, Pepsi – “The Choice of a New Generation,” Maxwell House Coffee – “Good to The Last Drop,” Budweiser – “The King of Beers,” All of these companies know that their tagline is a sales opportunity, and they use every word carefully to take full advantage of that opportunity.

One thing to keep in mind is that the key to creating your very own “mortgage brand” or “mortgage tagline” begins with creativity. You want people to think of you when they think of mortgages. Make sure your brand has an emotional ring to it. The right choice makes people want to do business with you and actually creates customer loyalty. The right brand tugs at their heart strings and says “buy me.”

If your business card says “Vice President” that’s great…except it really doesn’t describe exactly what you do, does it? Instead let’s use the title “Home Loan Consultant” or “Investment Specialist” instead.

Now, not only do you have a great title, but the title describes to folks exactly what you do and what you’ll be talking to them about. There’s no mistake here…you don’t work for an Automobile Dealership, or a Dry Cleaner, or whatever. You are involved in loans and mortgages.

If you’re having a problem getting started, just Google your competition and the consumer goods industry, then convert their marketing campaign and sales message into your very own mortgage business strategy. Work your chosen tagline into every single facet of your business plan and marketing program.

By simply improving the power of your tagline, you can improve the response to your marketing material, improve the return on your advertising investment, and improve your mortgage business. Go for it!

PressRelease – Sydney’s famous graphic designers team show off their impressive creative design portfolio in an attractive responsive website.

Bubblefish, a 10 years old, established brand design studio launched its new website that showcases its impressive portfolio of work in an interesting and attractive way.

Speaking on the occasion, Delia Suteja, the Chief Brand Builder of the brand design agency touched upon the team’s core philosophy. She said:

Bubblefish is where thought bubbles of strategy meet ideas fished out of our creative pond. Insight and imagination work together to form purposeful marketing action. The designs we develop, the campaigns we deliver, the products we promote, and the brands we build are all meant to achieve one singular purpose: Scaling up your business which is the Bubblefish brand promise.

Bubblefish uses its own experience and learnings from working with nearly 200 brands in food & beverages, consumer goods, retail, real estate, health & beauty, resources, and travel & tourism to help other businesses find new opportunities, attract new markets.

On the new website, case studies of brands that Bubblefish has showcased on the website – Thainabox, Collins Butchery, FBI Fashion College, Hippie Lane, Zuru Inc. – provides an opportunity for students and young professionals to learn about the strategic brand development process. The key insight that brand design is much more than graphic design is reflected on the portfolio pages of Bubblefish. The agency’s work across branding strategy and development, corporate identity design, packaging design, retail branding, websites and applications tells a story of how Bubblefish combines the magic of creativity and the logic of strategy to grow the top line of your business and the bottom line of your balance sheet.

Please visit http://www.bubblefish.com.au to learn more about Bubblefish or to contact Delia Suteja to discuss the latest approaches to strategic brand design and development that is oriented towards scaling up a business. She may also be contacted for importance of strategy in brand design for established companies as well as new ventures, for initial strategy as well as rebranding.

About Bubblefish
Bubblefish is a reputed creative branding agency based in Sydney that combines the magic of creativity with the logic of strategy to launch, nurture and renew brands while helping to grow our clients’ businesses in Australia and overseas.

If you find the prospect of crafting a Business strategy over aweing – you are not the only one. The truth is that many Business entrepreneurs don’t really see the need. Nevertheless the is that most successful businesses have well defined business strategies.

A robust business strategy can mean the difference between a lucrative business and you working 60 to 80 hours a week all year long – and not making enough to make ends meet

On the other hand, many high performing entrepreneurs who have a business strategy are not married to their business and make piles of money – and they usually attribute their fortune to having a strategic plan which guides their business.

Your Business Strategy determines the focus, vision and aims for your whole company. A written business strategy will help guide, but not dictate, your day-to-day operations. Defining, sharing and communicating your business strategy influences and guides operational decisions.

So what is the process for preparing your business strategy?

1. Define your business vision. In your perfect world, just what your business look like What markets would you seek to dominate?

2. Decide your company’s core operating values? You are looking for the core beliefs and values that you wish your company to be known for. Once your key values are clear they form your guiding principles. In other words, why are you in business and how do you do business?

3. Strategy concerns long-term plans. Your strategic is based on the over arching objectives that will help you get from where you are now, to where you want to be.

4. Medium Term Planning. Strategy is about the large scale – long time scale. You need to include elements to guide your day to day, short-term performance. Remember to be “SMART” when setting your annual goals SMART stands for Specific, Measurable, Attainable, Relevant and Timely. As with any plan you need to define the tasks, who by and when. Figure out what resources you’ve already got, and what resources you need to get you past any barriers. And then create an action plan that clearly lays out how you will achieve your goals. Consulting with your staff will deliver much richer solutions.

5. It is important that you carefully monitor progress on your strategy and plans. Develop a set of milestones. Don’t underestimate the importance of this step. Being able to communicate progress to all stakeholders: investors, shareholders, partners, staff, customers and your local community is immensely powerful.

6. Communicate your strategy and plan. The short-term plan from your strategy creates the momentum and direction for your day to day activities.

7. Walk the Talk. Now that you have the roadmap, it’s time to begin the journey.

8. Make sure you know exactly how you are doing on a day by day basis. Create a dashboard to report on your key performance indicators.Prompt corrective action is often more important that the plan itself.

9. Follow the same cycle next year. (Dream, Plan, Act, Check).

Building a robust, realistic and achievable business strategy is not easy. It requires commitment, effort and discipline. Yet the rewards are obvious. Juat about every successful business has an active, documented business strategy.

Before describing the HRM model, it is important to define the assumptions and attitudes towards HRM and strategy, which the model is based on. The objective is to ensure a critical evaluation of the model and to decide whether the entire model, or maybe only certain elements, can be used in the specific organisation.

The model provides a framework for a HR strategy process and splits the process into seven steps. It is not significant whether the model is applied in a specific organisation, in an exact manner or in an adapted version. The importance is to use the same framework consistently throughout the organisation. When all sections/managers work strategically based on the same model, the management is able to follow the performance of each section/manager and take action when the business strategy is not followed.

Paul Kearns has written numerous books within HRM and he has extensive experience within HR. Based on his knowledge about HRM, he believes that an HR strategy should be based on the following principles:

– “A business strategy should give you a competitive advantage”.

– “A human resource strategy turns the way you manage your people into a competitive advantage”.

– “An HR strategy is a business strategy”.

The strategic basis of the model is that the organisation and its surrounding environments are dynamic and subject to change, which is why the HR strategy should not be expressed as a linear strategy. There are too many uncertain variables, which is why the strategy has to be flexible towards these. The HRM model is a holistic model that seeks to include as many variables as possible. This is connected to a basic assumption about the high degree of complexity in most of the causal relationships, which makes it impossible to objectively predict what happens to activity B if we make changes in activity A.

In terms of strategy, it is more sensible to use a systemic perspective, which entails that an organisation should be viewed in consideration of the system, in which the organisation operates, e.g. more or less all internal and external factors that influence the organisation. In practice, considerations in relation to the strategy may include political decisions, economic conditions, consumer trends etc.

According to the HRM model, an HR strategy should aim at considering all known variables and possible scenarios. This is obviously an idealistic target that is impossible to reach completely. Nevertheless, it should be the ambitious objective, characterising the approach to HR strategy.

There are many possibilities to get a further education in the field of HRM for example through online courses from PROBANA Business School.