Tag: OOH

What Are The Trends Of Airport And Out Of Home Advertising

Advertising

There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer.
Advertising promotes a particular product, idea or service to its target audience. There are different types or means of advertising. Advertisers deploy the right means of advertising as per their requirement.

For example a publishing house will deploy print medium to promote his product while a digital agency will use internet advertising to promote his product. However, under certain circumstances various advertising means may be inter-dependent to one another as per requirements. For example publishing houses take help of digital agencies for online promotion of their product or service.

Advertising is generally classified as online advertising, outdoor advertising, print advertising, broadcast advertising etc. There are various means of outdoor advertising, out of which airport advertising is becoming popular day by day. Airport advertising is considered one of the newest means of outdoor advertising. Because of its effective reach, this type of outdoor advertising has become quite popular and been widely carried on during recent times.

Trends of Airport advertising

Airport advertising is one of the budget friendly mediums of reaching its target audience by an advertising firm. Extremely low cost, this type of advertising is affordable by any advertiser. The cost of airport advertising is much lower as compared to other advertising Medias. Airport advertising also effectively reaches out to a large number of target audiences as compared to other means. Exclusive features of airport advertising include its high-glamour look, high-tech and attention-grabbing duration.

Airports are generally meeting places of different types of people from across the world. In this regard, airport advertising is also considered as a tool of advertising India to the rest of the globes.

Trends of out of home advertising (OOH advertising)

Out of home advertising also known as Ooh advertising is primarily directed towards those customers who are on the go at public places, at transit or in specific locations like commercial retail show rooms. Ooh advertising is a complete contrast to print, broadcast or internet advertising. Out of home advertising is classified as digital out of home advertising and non-digital out of home advertising. Digital out of home advertising comprises of kiosks, jukeboxes or jumbo trons, screens etc. Though out of door advertising requires a proper budget planning and implementation, this type of advertising is effective and result-orienting in nature. Many corporate sectors use this means of advertising for heavy promotion of their product or service.
Reference website: www.tdiindia.com

,

Airport Advertising In Different Indian Cities

Advertising

Any kind of promotion that is launched through an out of home media comes under outdoor advertising, Advertising through outdoor media has become one of the common means of promotion implemented by advertisers and brand owners. One of the major avenues of advertising through outdoor media is airport advertising. Airport advertising campaigns are launched through airport signages, product displays, wall wraps, LCD/LED ad displays, billboards etc. Providing a larger than life impact about the brand on customers mind, an OOH Ad display is one of the engaging means of presenting a brand communication. In todays article, let us take a look at the ongoing trend of outdoor advertising in different Indian cities namely Hyderabad, Jaipur and Kolkata.
Hyderabad Airport Advertising
The capital of Andhra Pradesh, Hyderabad is one of the largest metropolitans, the sixth most populous Indian city and also the sixth-most populous urban agglomeration in the country. Known by its nickname as the the City of Pearls, Hyderabad is also referred as the Heart of the Indian Peninsula. Tourists visit Hyderabad for leisure or business tours all-round the year. Hyderabad Airport Advertising is therefore one of the in-demand modes of promoting any brand or business.
Jaipur Airport Advertising
Popularly known as the Pink City of India, Jaipur is the capital and largest city of the Indian state of Rajasthan. One of the planned cities of India, Jaipur is located in the semi-desert lands of Rajasthan. The city remarkably attracts tourists from all across the world for a leisure tour. Jaipur Airport Advertising campaigns are widely deployed by various advertisers in the city. Jaipur is a frequently visited Indian city which is why it is a must for ones brand to launch an airport advertising campaign in Jaipur city.
Kolkata Airport Advertising
Formerly known as Calcutta, Kolkata is the capital of the Indian state of West Bengal. The commercial capital of East India, Kolkata is frequented by business owners from time to time for various business related tours. There are also various tourists who are attracted by the citys charm. Known as the City of Joy, Kolkata is one of the ideal destinations for tourists. Kolkata Airport Advertising campaigns of various brands are implemented by outdoor advertisers at the airport area. One of the best places for a brand to communicate its message, Kolkata Airport Advertising is one of the popular OOH avenues where key players in outdoor domain try to position their brands.

For more information visit: http://www.tdiindia.com/airports.htm

, , ,