Category: Advertising

There are many fields in which the duties of professionals vary. One such field is the management of marketing communications and advertising. Most often, however, tasks revolve around the control of a few key advertising and public relations roles. As such, these professionals must develop or refine a communications strategy, which includes the branding of a company or client; identify opportunities for customer research and to implement these data gathering and targeting initiatives; work with product design and production teams to coordinate the refine of old products or the creation of new products. Unlike other marketing and communications professionals, these managers are in direct contact with clients, helping them to develop and then meet their goals.

At Centennial College, students can attend a marketing and communications program aptly called Advertising and Marketing Communications Management, which has been recognized by the Interactive Advertising Bureau as offering the largest breadth of digital /mobile curriculum.

The aim of this three-year offering is to introduce students to the entire advertising process, which includes research, developing strategies, campaign planning, copywriting, production, media planning and buying.

For a realistic experience, students in this marketing and advertising communication program in Toronto encounter elements of the real world in their courses. For example, they must meet firm deadlines, complete activities in which multitasking is involved, work under pressure and deliver professional presentations. Once students have an idea of what to expect in the field, they have the opportunity to apply their skills to the real world, as this is the only Greater Toronto Area college program with a four-month internship. Aside from working with a host of professionals and gaining an idea of how their roles function in the real world, students should also take this opportunity to expand their professional networks.

It is important to note that fifth semester offers students specialized streams that provide an advanced concentration in copywriting, media planning and buying or account service.

As a respected advertising program Toronto offers, this undertaking supplies students with the option to enter the field, for which they are fully prepared after three years or increase their knowledge through further education.

With the abilities to work in all areas of advertising and marketing communications, including account management, media buying and planning, marketing, digital/mobile, copywriting, production, direct marketing, promotions and event marketing, students have been hired by many reputable companies. Among these organizations are: Anderson DDB, Boom Marketing, Grey Canada, MacLaren McCan, Media Edge, Mindshare, Starcom, Young & Rubicams and more.

Eligible graduates may benefit from Centennial College’s educational partnerships that allow graduates to apply academic credit towards further study. This program has partnered with Alberta’s Athabasca University, Algoma University in Ontario, Davenport University in Michigan and Australia’s Griffith University.

With a high delivery rate is low and CPM two advantages, outdoor media 2005 has become the most fastest growing advertising media. According to leading market research firm CTR data show that in 2005, appeared in the newspaper 1%-negative cases, outdoor media growth rates of up to 79%, 5% per cent of the market share, but will also maintain the momentum continues to grow strong.

As society advances in technology and the development of outdoor advertising, people increasingly higher requirements for outdoor media, conventional signs, light boxes, neon lights, single column and other manifestations of a single outdoor media have been unable to meet the needs of the audience. Outdoor advertising market competition will be on brand value, customer management and professional quality, so the LED begins to emerge. blue led strip large screen is the perfect combination of technology and media, can give full play to the idea, to become the future development trend of outdoor media yield to nobody.

LED full color display is a 1990 new information display developed rapidly in the global media, which uses light emitting diodes led dot matrix or pixel units consisting of large areas of display screens, combines micro-electronics, optics, computers, information processing, and many other modern high technology, has a strong environmental adaptability, high energy saving, long life, many changes, Lee Green, high-tech tip and a series of advantages.c

Its features apart from advertising, also may release information, rich cultural and entertainment life of the people, was the audience favorite medium of information dissemination, popularization and application of large cities such as Beijing, Shanghai, Chongqing, and has received very good results. Recently, the famous Oriental Pearl mobile advertising company focus media, enter the outdoor LED Bulbs market, demonstrates the vitality of the market.

Experts forecast that global demand for various types of LED display screen in the coming years is expected to reach billions of dollars a year, and every year. And in China, according to national optical photoelectron industry association LED display branch statistics, last year LED display full industry of sales about for 4 billion yuan, as joined WTO, and with 2008 games and 2010 Shanghai Expo brings more of eye economic, and national on environmental problem of attention, multiple good factors of effect Xia, LED display in sports, and outdoor advertising, and traffic, many area of market will has significantly of increased. Experts forecast that: LED full color in the domestic market demand growth rate to as high as 30%.

World famous manufacturers of 12v led spotlight display screen has Belgium’s Barco and the United States of Daktronics and the Lighthouse, better think twice in Shanghai in China, Shenzhen, Dalian lumi, Boe, Huizhou desay. Technology of the LED display industry in China is relatively advanced, key products and key technologies consistent with the international advanced level of the same industry, technological level is relatively backward, in the overall system design, product standardization, reliability, manufacturing process, inspection testing means, and international advanced level there are significant gaps

The most important stage of advertising is not the Message creation as many think; rather it is the art of message distribution. The basic tenet of advertising is you cant sell a bad product with good advertising. Having said that, it is also true that even if the advertising message is good and the product is all quite competitive, yet poor media planning can cause severe damage to the product or brand being advertised. So crucial are effective Media planning services for a business.

A Media planning agency is an agency that creates a media plan for a particular advertisement campaign based upon the observation of the universe group and the target group of consumers of a particular product or service in a region, their media usage habits as well as the number of media platforms available to disseminate the advertising message. Careful and well researched observations are made with the help of various Media planning tools which give detailed description of target group and how media platforms can be used to influence their buying decisions. The main aim of a Media planning agency is to provide such media planning services to the client that maximum media impact is created for the product with minimum advertising budget.

Media planning needs objectives

Effective Media planning can only be achieved if the media objectives are well defined. The business or brand which is initiating advertising, should communicate unambiguously, their advertising objectives to the Advertising Media planning agencies. These objectives may be communicated to the Media planning agencies in the form of advertising market reach achieved, brand or product acceptability increased or quantum of sales increased. These objectives need to be in figures so that they can be matched against the outcome of the Media planning services provided by the Media planning agencies.

Common Media platforms

Newspapers and magazines
Television & Radio
Social Media
Outdoor billboards
Search engine marketing

Identifying the Target universe group

Once a Media planning agency is made aware of its media objectives, it sets out to identify the target group for whom the Media planning services have to be focused. For identifying the target consumer group, the media planning agency has put to use many Media planning tools which basically tell them the exact demography of the target group as well as their media usage habits. The number of households or individuals which use one or the other kind of media in a particular location is considered the reach of the media. The target consumer group may be scattered around different media platforms. So a Media planning agency must furnish exact data with the help of available Media planning tools regarding the reach and penetration of various media platforms in a target consumer region.

Factors that define choice of media

Percentage of total population exposed to media.
Which media platform has maximum reach?
Media mix or media concentration?
What should be the frequency of advertisement?
Budget availability

Creating a Media mix

A media mix is combination of various available media platforms in a given region and how they are used for achieving maximum product or brand advertising impact with minimum spending. If money or budget was no constraint, Media planning agencies would have simply bombarded an advertising campaign on all media platforms. But naturally, funds are always a handicap and so the main task of Media planning services is to create a Media-mix that achieves a desired impact by scattering the advertising message across a number of media platforms. For example, Two 10 seconds Ads on three local TV channels daily, five 20 seconds Ads on local FM radio, Daily insertion of advertisement in four local newspapers and multiple billboards across the region.

Advertisement frequency

Another crucial function of Advertising media planning is to determine as to what should be the frequency of advertising in each media platform. The figure is reached at by carefully analyzing the data made available by various media planning tools which disclose the general media usage habits and trends of a given consumer group and then these results are matched against the media objectives set in advance. The frequency of an advertisement campaign is the number of repetitions of an Ad that are required to be visible at least once to the target group in a given period.

Media buying

Once the major tasks of Media planning services are achieved by an Advertising media planning company, the thus prepared Media plan is communicated to the company which needs advertising. On the basis of this media plan and media strategies, a Media buying agency is hired to operationalize the Media plan. Media buying agencies and Media buying Companies are agencies which specialize in buying various media platforms. They have good connections with various Media houses and are wiz at negotiations.

The main task of a Media buying agencies is to buy maximum visibility with minimum spending. In electronic media, Media buying companies try to get best time slots for their clients at the minimum tariffs. In newspapers and other publications bigger space or more prominent space is bought at best discounted rates. Apart from this, a Media buying agency tries to extract as many add-on deals with the media houses which include additional airtime at same cost, Big-events time-slots at no extra cost or free proxy advertising etc.

A successful poster advertisement will capture people’s attention long enough for them to understand what the main message of the poster is. Good posters will contain appealing graphics and colors that will stand out even when surrounded by other advertising. These are some of the most important elements of advertising that will help draw attention to your marketing message:

Poster Design: The whole purpose of an advertising poster is to capture people’s attention and deliver a message. Your poster needs to be attractive and unique and have an element that catches people’s eye. You your imagination and creativity to come up with an attractive marketing design.

Some of the most effective advertising posters have used some element that caused a lot of talk. Get people talking about your advertisement and create a buzz; this will draw a lot of publicity and attention. Another idea is to use long-term messages to deliver your message over a period of time. Capture people’s attention with the first poster, and leave them hanging in suspense for the next!

It is a good idea to have a punch line. If your company does a lot of advertising, carry some theme or logo throughout all your advertising so it will immediately be recognizable. Find something that people are interested in and stick with it. If your budget allows, more upscale printing jobs and glossy finishes are always a nice touch that can help reach your audience merely by their high quality look.

Poster Positioning: All your hard work and effort in design will be lost if your poster is not placed in an area where it can be easily seen. Also keep in mind how much other poster marketing is done in the area you are working. If there is a lot of competition for pole space, you may only have a small window of time before your poster is taken down and replaced by another.

Time of Year and Demographics: You want to try to reach your target audience as much as possible, so the best plan is to find where they are and when they are usually there. Outdoor posters tend to do better around holidays and in the summer when people are out and about more.

Of course, this knowledge may only come through experience. If you are just beginning to experiment with poster advertising, you may wish to begin by postering everywhere until you begin to get the feel of where people are and when.

Internet Banner Posters: This is becoming a more popular tool than in recent years. If you have large company with a sizeable budget, this is a good option for you. You may wish to spend a little money doing some research to discern from what websites your advertising will have the most appropriate viewers. Once you discover where your target audience is, you can work from there. It is a fact that over seventy percent of Internet shoppers are researching before making a major purchase. This is good news for Internet

Billboard advertising is the buzz in the economic world. If you want to advertise your latest products, or be recognised for your state of the art services, advertising with billboards is the key to your success. No wonder many companies prefer advertising with the use of billboards over other means of making their products and services known to the public.

Why billboards?

Do you see billboards along the streets, the highway, and in business areas around your home? Do you see them advertising the latest products or services offered by a company? Indeed, you see them almost everywhere you look.

They come in different sizes and feature a wide array of products and services. Here’s why billboards are more preferred than other methods of advertising:

They are eye-catching

Billboards are one of those things that can easily catch your attention. Whether you are walking in the streets, or stuck in traffic, you can get hooked looking at their colourful display and what the advertiser has to offer.

Others even go to the extent of having popular actors endorse their products and reflect that in their billboards. These are enough to arouse the interest of consumers and make them want to know more. Further, their huge size is visible and clear to see, even at a distance.

They are practical

Why do you have to spend thousands of pounds just to have your product and services advertised? Television advertisements can cost a great deal of money, since you would have to buy airtime everyday. The same thing goes with advertising over radios. With billboards, all you have to do is pay a specific amount and the advertising company will handle everything. You will have your billboard visible to the public depending on your contract. It can stay there for a month or even for a year. There are also advertising companies that offer free repair in case of any damage.

They are convenient

Billboard advertising is definitely more convenient than other means of advertising. You no longer have to come up with jingles or scripts, or hire people to do your commercials. Moreover, it only takes a few days to put up a billboard, which makes it ideal for companies who want to make their products known to the public in the quickest time possible. Billboards can reveal everything, from the name of your product, to its amazing features. People who look at your billboard can tell exactly what you offer and how to avail of your services. They do not necessarily require famous personalities to catch the interest of consumers. In case you want a different style put up, you can change the layout and design anytime you desire.

Billboards can do wonders for your advertising needs. Make sure you find a good advertiser that can work on your billboard according to your own design and preference. It is also wise to look for advertisers that offer an excellent package at a reasonable price.