Category: Business Strategy

I truly believe that USANA’s products are just plain AWESOME. But the current USANA marketing plan is definitely outdated and could use a serious makeover. In this article, I will reveal the single most powerful USANA marketing strategy that you will absolutely need in your arsenal to explode your USANA business in the 21st century and attract new distributors to you like bees to honey.

Dr. Wentz, the founder and creator of USANA created a world class product line and network marketing opportunity. So if you’re like most USANA distributors, you love the products and you love the idea of earning residual income and building a successful USANA business. But let me ask you a quick question, “How many new distributors are you personally sponsoring into your USANA business each month?”

And how do most USANA reps go about teaching their new recruits how to build the business? The vast majority of new distributors are taught to go after their family, friends and even remote acquaintances. Most people in fact are taught to recruit anybody with a pulse. This “old school” and outdated form of recruiting can lead to loads of rejection and disappointment.

You seriously should question anyone who isn’t leveraging the power of the internet to build their MLM business. The internet is unquestionably the most powerful tool on the planet for attracting massive rivers of traffic, leads and prospects to your USANA business. Why not tap into it? Why not use it to your advantage?

Here are 2 things that are absolutely certain:

1) More and more people are turning to the internet to find ways to make money every single the day. The worse the economy, the more opportunity seekers jump online.

2) There are currently over 200,000 people each week joining a home based business.

With this massive wave of people turning to the internet, you absolutely must acquire the skills, training and tools to succeed in today’s online business environment. Essentially, you need to get the proper education and seek to become a master of online marketing strategies for the purpose of lead generation. Can you imagine receiving leads one after the other as they spill into your inbox by the dozens with hot prospects asking about your USANA business?

I don’t think it takes much thought to agree that you would be much more interested in talking to hot prospects that are primed and ready to talk about joining USANA over chasing family and friends who shun you for even speaking to them about a biz opp that they have no interest in.

Gratefully, we have the internet and you can leverage this powerful tool to attract endless leads and distributors to your USANA business… just as soon as you implement a lead generation system. There are several systems available to drive traffic to your business.

For the sake of efficiency and to truly maximize your efforts and your results, the lead system that you use should succeed in a few areas as outlined below:

First off, a well designed lead system should give you the ability to brand yourself. Any well designed lead system should give you the ability to promote YOU, not a replicated website. At the end of the day, most people don’t join MLM’s in the name of the company and the produucts alone. The truth is, people join MLM opportunities because of who introduced them. Basically, people join MLM’s because of other PEOPLE.

Secondly, a lead system should provide top notch training. Anything that can help you shave years off the learning curve is in my opinion well worth the extra investment. With all the various marketing strategies available today like article marketing, blogging, Google PPC, viral marketing, video marketing and so on, it is critical that you seek out the best training that you can find. A rock-solid lead system should allow for growth and stimulate your education with cutting edge strategies and tools that you simply can’t do without to maximize your results.

Third of all, a well designed lead system should give you plenty of options when it comes to customizing your own lead capture pages. In case you’re just getting involved in online marketing, a lead capture page is very simply put a website that allows you to capture the information of your visitors so you can market to that list on a continual basis. This is called list building. As you grow your list and collect names and email addresses, you can continue to market to your targeted audience with automated email response systems such as Aweber or Get Response.

These are the fundamental components of a lead system that can dramatically improve your results and your chance of success. I hope this article has given you the insight you need to take the next step and plug into a lead system that will help you explode your USANA business!

The Capstone Group was borne from a perceived need by small to medium sized business to access low cost – yet high quality – business services delivered with a passion for personal service. Matthew Reynolds, the CEO of the company, says -many accounting firms just focus on compliance work – at Capstone Group we don’t do tax – so we can fully focus on management accounting, consulting and assurance-. The Capstone Group specialises in a number of areas:

Business Strategy

Each week we see examples of former blue-chip companies having lost their way – Billabong, David Jones, Darrel Lea, Fairfax Media – to name a few. The world is changing rapidly through increased globalisation and new technologies. Many companies are not adapting or failing to understand they need to adapt. Why do some companies thrive and beat the odds whilst others fail to adjust? Clearly there are many factors that explain a company’s performance. However there is one constant that would be present amongst the top performing businesses – a cleverly crafted and well executed strategy. A great strategy looks to capitalise on emerging opportunities, produces good performance, is adaptable to changing business conditions and can withstand the competitive challenges from rivals. At The Capstone Group we have the experience, knowledge and the passion to assist companies in the strategy development process. Through the use of power-points and mind-maps we can facilitate the strategy formulation process. We also work with our clients in examining how successful the strategy has been. Management Accounting

What is the difference between a bookkeeper and a management accountant? Many businesses utilise a good bookkeeper and that’s great. However, in our experience, management require more than just the outputs of the financial management software. A good Management Accountant will add value to a business by explaining what the results mean for the business. They will look at: (i) How effectively the assets of the business are being deployed (ii) What is the most effective use of capital for a business (iii)Is the current strategy working or should management look the a new strategy (iv)What are the cash flow implications for a business based on various -what if’ scenarios (v) Is the business meeting the financial expectations of owners? (vi)Assessing the effectiveness of any marketing strategy (vii)Assessing the appropriateness of accounting policies (viii)Seeking to improve the effectiveness of the accounting function (ix) Assist with government grants such as EMDG and R&D Ac recent Management Accounting assignment led to a restructure of the accounting function and adopting greater use of technology to reduce inefficiencies.

Not for Profit Entities The CEO of The Capstone Group, Matthew Reynolds, has extensive experience in assisting not for profit entities in various capacities. The Capstone Group-s key services for the Not for Profit sectors are: audit services (excluding company’s limited by guarantee), MYOB advisory services, management accounting and bookkeeper supervision.

The Capstone Group is a results orientated business we offer Business Strategy and also MYOB and LEAP Certified Consultants and work with clients to maximise the value of their software. It provide specialised accounting,Management Accounting and Not for Profit Entities etc.

Affective Sales Techniques: How to Promote Your Product or Service
By Jason-Dennis Stewart

Whether you are using articles, blogs, videos, emails, or other methods to promote a product or service, it is obvious that the goal is to have those methods lead to demand for the product of service. Knowing how to affectively convey the value of the product or service is critical to success in all direct sales models, including network marketing. Here is a step-by-step formula to use when promoting your product, service, or business opportunity.

First, speak about a positive aspect of your product, service, or business opportunity.

Then, speak about a negative aspect (I will give an example of how to do this below)

The next step is to speak about a positive benefit that your potential customer will receive from the product, service, or business opportunity.

Lastly, speak about something negative that your potential customer could experience if they do not purchase your product or join your opportunity.

Here is an example of how you would use this strategy to build an affective sales presentation. Just for the sake of example, suppose that you are a network marketer and marketing a (completely fictitious) suntan lotion called Suni 5000. Here is an example of how you may market your business opportunity:

First, list a positive aspect of the business opportunity: The Suni 5000 corporation has created a compensation plan that is one of the most lucrative in the industry.

Second, list a negative aspect of the business opportunity. When I say negative, I mean a potential challenge, not necessarily a flaw in your opportunity: However, it will take effort and the proper mindset to take advantage of this outstanding business opportunity.

Afterwards, you will speak of a positive benefit of the business opportunity: However, if you decided to partner with me in this business opportunity, I can assure that I will personally coach you and show you how to generate more than enough leads to build your business and earn enough income to allow you and your family to live the life that you all desire.

Finally, and perhaps most importantly, you will speak about a negative aspect that your potential customer or lead may experience if they do not take advantage of your offer to join the business opportunity: Other network marketing companies may allow you to market their products or services, but they may not give you the most important thing, which is a proven method to actually bring a constant stream of targeted prospects to you to allow you to build your business and make money faster and easier!

These steps can be used to market opportunities, products, or services. The basic idea is the same, and once you master the formula, you will be able to apply it to anything that you are marketing. The key is to go to action and apply it. Ive always said that the best way to learn is by doing.

Good luck and I wish you much success in your business.

People Management recently published an article showing that less than one percent of directors in the UK’s 50 largest listed firms had a background in people management.

How does a business compile a successful strategy without the input of one of the most pivotal departments in the business and perhaps more importantly, why would they want to?

Is it fear or ignorance? Do other department directors worry that they will be ambushed by someone wielding a big black book on employment law?

Do other areas in the business understand the depth of human resources and the insight that good HR managers have into business and its future?

Perhaps HR managers are not being vocal enough, they need to show other areas of the business that they can make a difference.

A good HR manager will comprehend each area of the business, they will have spent time understanding how each department works and how they interact with each other. They need to know the dynamics of the teams to ensure that these employees stay engaged with their role and by the business itself.

A business strategy should not just be about business, it has to be about what makes up the business and this includes the people. Good employees need to be recruited, trained, engaged and retained. This is not always about money and big salaries but about making them feel part of the business.

Employee engagement should be a major part of any business strategy and your HR team can help you focus on this area. Interaction with your employees can be enlightening; the exchange of ideas could yield a new product or business proposal.

If your organisation is looking to increase the number of employees then you also need an HR team to help you through the recruitment minefield. Recruitment does not have to be difficult and with your HR team on board you can ensure you get the right staff first time.

Training is a major part of a business strategy, again your HR managers are there to help you provide your teams with the best training available. This all links in with employee engagement and just as important employee retention. No business wants to spend bucket loads of money training employees for them to leave 6 months later.

Including HR directors in your board should enhance your business strategy and if you have a sound business strategy in place the chances are productivity and therefore profit will increase and that makes everyone happy.

It is worth investing time not just money in your team, so why not start thinking about your HR Strategy.

KPI management is as important as implementation process of Balanced Scorecard. Sure thing, the choice of the right key performance indicators and development of the right strategy is vital for BSC success. At the same time maintenance of Balanced Scorecard and management of key performance indicators is a critical success factor for efficient use of Balanced Scorecard. By the way, improper management of key performance indicators is one of the most common mistakes in implementation and maintenance of Balanced Scorecard. Just having a set of key performance indicators is not enough. It is necessary to adequately measure them, exchange obtained information between different managerial levels, as well as use evaluation results in decision making and strategy revision. This also concerns hotel Balanced Scorecard. Hotel industry is known as being extremely competitive. Indeed, there is no lack of options when looking for the hotel to spend the night there or the entire vacations. Hotels are eager to use
Balanced Scorecard since this system can certainly help transform strategic plans into real actions. This is only possible if all rules and norms of Balanced Scorecard maintenance and KPIs management are observed.

As known, Balanced Scorecard consists of four categories: financial, customer, internal business processes, learning and growth. What makes Balanced Scorecard unique? Unlike similar performance evaluation systems of Balanced Scorecard evaluates nonfinancial indicators as well. In terms of a hotel industry these indicators refer to customer satisfaction, improvement of hotel personnel professional level, optimization of internal processes, for example laundry, dining services, housekeeping and cleaning, reception services etc.

No less imagine such a situation hotel top managers have developed a strategy and selected a set of key performance indicators that fall into the above mentioned four categories. Now is the time to start using Balanced Scorecard and evaluate the selected KPIs. It needs mentioning that key performance indicators should be measurable and understood. As time passes by the first results are obtained. This is perhaps the most important stage since top managers have to find out whether are not they have made the right choice and assigned the right weights for indicators. For instance, such a key performance indicator as room occupancy may not matter much as visitors tend to stay for more than three days in a hotel and maintenance of vacant rooms requires little expenses. This is just a hypothetical example.

Having obtained the first results, top management needs to analyze them. KPI evaluation results show progress or regress of a hotel on its way to implement strategic goals. Thus, hotel managers and owners locate problematic areas and make decisions as to necessary improvements. For instance, if your kitchen performance prevents hotel from optimize an overall performance, relevant decisions need to be made (e.g. hiring new chef, changing food supplier etc.). Balanced Scorecard will work only in case the information it provides is actually used to initiate changes. Balanced Scorecard will not change the situation by itself but rather offer important and valuable information for top managers and business owners.