Category: Clothes

Let us discuss a few things about the worlds second Spanish fashion retailerMango. Although Mango and Zara have the same target market, their business model and strategies are different in many ways.

Mango was established in 1984 with the opening of their first store in Passeig de Gracia in Barcelona. One of the founding brothers, Isaak Andic, who is currently also the president, is in control of the company which is 100% family owned. Given the fact that it may enlarge the companys financial base, there are no plans of selling Mango shares in the stock market so far.

The Franchising Strategy

Mangos franchising strategy allows the company to achieve worldwide presence without shouldering the costs of store ownership. Its international expansion began in 1992 with the opening of two stores in Portugal. In 1997, half of its revenues were already coming from stores outside of Spain. This figure has reached 77% in 2008. The brand has now over 1700 points of sale in 100 different countries and is still growing.

Zero Manufacturing

Unlike Zara, the company does not manufacture any of its Mango clothes. They rely on more 140 suppliers worldwide, with each region specializing in a certain type of clothing that it can manufacture at a competitive price. With a huge number of suppliers and sales in 90 countries, it can be imagined how powerful and well-designed their supply chain information system is to support their current success and future expansion.

Communication Focus

Mangos target market is exactly defined and comprised of women who love fashion and want to wear the latest fashion trends. The company believes that 30% of the passersby are actually within their target market. This way the brands essence is not diluted and is very focused on the target market.

Unlike its other Spanish rival, Zara, Mango is actively focused on its image, communications, campaigns, PR events and celebrities to support its fashion presence and promote the brand.

Celebrities are the center of each communication campaign of their Mango clothes fashion line. They are the best people to embody the brands essence which include Penelope Cruz, Monica Cruz, Scarlett Johansson and newcomer Olivia Palermo from the MTV show The City.

Mango also uses events like the Mango Fashion Awards to recognize its fashion sense. John Paul Gaultier was made chairman of its third edition which featured young designers from different parts of the world to compete in a fashion design contest. This kind of initiative is both interesting and exciting in the sense that it builds the framework for the future of ready-to-wear fashion design, and it also paves the way for the discovery and development of young designers.

Mango has a fashion blog called Keep the Beat that it utilizes to keep in touch with its customers and take every opportunity to promote and market the brand.

In conclusion, it is safe to say that Mango has its own distinctive positioning and strategy that is supported by a supply chain that needs to be as lean and fast as possible.

People judge us by the way we look and thats why physical appearance is very important to us. One of the main factors that affect our appearance is the way we dress. Even the most beautiful woman in the world will not look attractive if her dress is a rag. On the other hand, people who have the plainest face on the earth will still look presentable and respectable if they dress properly.

Season is one of the determining factors in what proper clothes to wear. You cant wear winter clothes for summer season or vice versa. Aside from being inappropriate, it will not make you comfortable. Wearing summer clothes during winter will make you freeze with cold and wearing winter clothes during summer will be too warm for you and will make you sweat.

Choosing the Right Summer Clothes to Wear

To have a good look during summer you must choose the right style, design, matching and colour of clothes to wear. Light colours are most appropriate during the summer since they reflect heat which will make you feel cool even though the summer is hot. Wearing dark colours during the summer will absorb heat and will make you feel warm on an already hot summer.

Pink colours are very popular during summer especially in women. They will give you a natural look and will make you look attractive. If you are wearing sea green skirt, violet clothes are a perfect match for it. Combining tomato coloured outfit with turquoise coloured ones will enhance your beauty and create physical attraction. If you want to inspire people you can wear peach coloured dress contrasting with red or green clothes. Always remember that the beauty of your dress always depends on perfect matching and contrasting.

Different Styles of Clothes Used In Summer

One of the most trending fashion clothes during summer season are the sleeveless or half-sleeve ones. The beauty of the summer fashion is further enhanced by correct matching and pairing. As usual, light colours are most preferred during this season since it reflects heat and will make you feel cool. Shortcut designs and styles are also trending during this season.

During the evening it is much better to go for split suits than the usual clothes you wear in daytime. There are many types of clothes in the market today but you still have to pay more attention to detail when choosing the right clothes to wear. Always put in mind that people will judge you by the way you look. To look good in front of people you must have the proper dress to wear.

Medieval Clothing
It is indeed true and valid that change is constant on earth. Things evolve such as clothes we wear. Negative credit fashion, most of these become obsolete but time is amazing that it could be exposed to trend just as before as the cycle for product acceptance and usage revives what have been popular made use of time. Medieval clothing has the image and is particularly indeed gathering popularity these days much like before. Using its unique resemblance to culture, its impact up to now is reasonably impressive that designers of clothes combine the ancient and modern eras.
Medieval clothing depicts largely the social status of an person while in the ancient. Fancy, expensive and colorful clothes were worn largely by wealthy people while blankets and russets became staple clothes with the low class. This difference further includes the type of fabric utilised in manufacturing the cloth. With the elite group, velvets, furs, silk and cotton were traditionally used to suggest quality and magnificence and these were imported from other countries in the centre East. These clothes were also produced in a variety colors. However, the operation of putting color to your clothes was equally expensive the designers ought to extract tincture from lichen, other rare plants and perhaps at a Mediterranean bug. These included in the charge defining it as highly expensive. With the poor ones, they settled for wool, linen and sheep skin. Colors then are not an issue for them provided that they’ve something to put on.
A fortunate note about these clothes would be the incorporation of numerous layers even though it is being made as a result of cold. People then were encountered with cold weather and necessary to have an outfit which will keep these things warm all throughout. It served as being a defense contrary to the possible diseases such as colds, cough and other respiratory diseases. For the women, the clothings underneath include breeches, hose including a chemise. On top of it is usually a long gown that may either be bright yellow or white linen. The neck portion in addition to the hem with the gown was embellished with laces and attractive gems. Wealthy men in contrast preferred wearing trousers wrapped with lengthy tunics. As of yet, high-quality medieval clothing is worn by the two middle and upper class people who would like to look elegant and respectable. Get one and feel happy!

If you are a girl and then you are interested on how to select the right medieval clothing for you. Then below are additional resources.

medieval fantasy clothing.