Category: Jewelry

Silver jewelry has always been the traditional favorite of the Americans and more so because of its subtle charm and its ability to match any changing trends in fashion. This holiday the sales of silver jewelry at the Tiffanys have been 7.2% more than that in the year 2009. Silver is much appreciated and preferred over gold, majorly due to its market value. The affordability silver provides is incredibly practical for most families in the U.S. On the contrary, gold jewelry is a piece of magnificence created in a precious metal of incredible value. The gold prices are soaring high and there is a lot of controversy on the resale value of gold in the coming years.

If you see it in the fashion point of view, gold jewelry adds in the bling factor to your fashion or style statement but to carry off this piece of precious metal jewelry one needs to take extra care of the styles they match this look with. For instance, there are only a few colors that work along well with gold. Since gold gives the grandeur impression on the onlookers, the fabric colors of the dresses worn along with them must be characterized by subtle hues that contrast the glorious shine of gold jewelry. On the other hand, while most colors go well with silver jewelry, there are only a few that do not go very well like shades of yellow and brown.

Gold is the most tarnish-free, ductile and malleable metal that remains strong even in the form of thin gold wires. However, this is not the case if the gold jewelry is of a lower karat value and is mixed with higher proportions of other metals. Once bought, the charm and shine of the gold jewelry persists for years to come without undergoing much change. The same cannot be said about silver jewelry. Also, depending on the other metal alloys used to make silver jewelry, there are higher probabilities of the tarnish or an oxidized coat to transfer to your skin causing dark colored patches on skin. Gold on the other hand in some of the purest forms like 24K, 22K or 18K of the highest quality devoid the skin of any allergic or pigmentation problems.

In conclusion, the resale value of silver in the current times is much higher than gold and so is the wallet factor on them. Gold can add eons of dazzle and charm to your personality but has limited use since they do not go along with every type of fashion, on the other hand, silver jewelry not only is versatile when it comes to its appearance and how well it matches ones clothes or other accessories they look great with any additional parts embedded like colorful precious stones.

years Cartier – Cartier, the French company is without question one of the most spectacular and prestigious luxury jewelers in the world.
Cartier stands for tradition, luxury and quality, and also for its classic timeless design and its well-considered decisions. So if Cartier brings out a new luxury line, then we can be sure that this is precisely thought out.

In 1847 Louis-Francois Cartier took over the jewelry studio of his master, Adolphe Picard in the Rue Montorgueil No. 29 in Paris, which laid the foundation for the Cartier jewelry empire.
To keep the family tradition alive, Louis-Francois Cartier continued his craft to his son, Louis-Francois Cartier, Alfred in 1874 and gave him the jewelry line. Alfred appoints first turn, shortly after his eldest son with partner, years later, and all three sons.
The quality and skill of Cartier’s jewelry was his instantly popularity. It did not take two generations to Cartier who received great reputation worldwide. This was the future king of England, the Prince of Wales again underlined by Cartier to “Jeweler of Kings, King of Jewelers” said.

In 1997, Cartier celebrated its 150th anniversary. Because this anniversary was extra at the Metropolitan Museum of Art in New York, and the British Museum in London, the retrospective “Cartier 1900 -1939” was issued.
1998 is the oldest and most famous, or even all Cartier’s first wristwatch, the “Santos”, proven by a new version with Chrono Reflex factory honor. This model was originally created in 1904 by Cartier for his friend to the aviation pioneer Alberto Santos-Dumont and in 1978 it was ultimately designed.
Also in 1998, he created an exceptional Cartier watch collection, the “Collection Privee Cartier Paris.” Cartier is committed to still maintain the myth of Cartier, created by an extensive archive and thus gradually buy back its historic gems.

Last year, Cartier brought his most famous classic luxury, the ring-Trinit (Trinity-ring) to new life. The advertising campaign is to attract young people to explore the sensual nature of the symbolic power of the ring again. Cartier is responding to the loss of image the ring by the numerous imitations of this happened on the black market.
Originally the ring was designed by Louis Cartier in 1924 for his friend, the writer Jean Cocteau.

Display is the utmost important part of selling jewelry at live events like the Tucson jewelry show. A lot depends on display. The more attractively you can display, the greater will be its impact on visitors who pass by or enter your booth. If you intend to sell your quality jewelries to a lot of people, you have to show them your jewelries first. -Seeing is believing-, so you have to take every step to make your collection look the best at the show you are exhibiting in.

You have to provide your potential customers the opportunity to carefully examine and try the ornaments they like. It is advisable that you display your collection on different levels as in shelves. This would ensure that your potential customers don’t get bored when they browse your offerings. Plus, this also helps display necklaces and rings in the way they should be displayed. This style of display is now adopted by almost all jewelers in every international gem show.

Use display cases. There are dedicated cases for necklaces, earrings, rings and so on such as earring holder, trees, jewel boxes, trays etc. Keep one thing in mind – if the product looks good, it will sell good.

Make sure your collection includes something for every budget. All kinds of people come to the Tucson jewelry show. Therefore, you must appeal to many, if not all of them. If you specialize in a particular variety of jewelry such as silver or diamond, you need to offer ornaments of different price ranges. But if you don’t specialize in any particular variety, rather yours is a collection of assorted metals, stones, beads etc, you need to target people with different spending capacities.

The market is highly competitive, and so are the prices of jewelry. A display arrangement that allures is one of the few shots you have to sell your products. You will find several designs and styles of display items in the market. Research and buy the ones that you think will do their job best. If your booth is not as spacious as others’ in the international gem show, you have to devise a way to display as many products as possible without looking crammed. Put the best of your collection at the most prominent position. To create interest, you must use lighting and background set up effectively. Arrange the lighting and background in a manner that makes the jewelries glow. Proper lighting and background arrangement can grab the attention of visitors.

It is extremely important to change the look of your booth a few days or so. You don’t have to change the entire thing. Just shift some cases and shelves. An ornament for sale must look tempting to the onlooker. When someone looks at the ornament admiringly and handles it extra carefully, you know you’ve got their attention. But until someone does, you have to work towards it.

Not all jewelries are for everyone. Some items would appeal to some whereas others simply wouldn’t. You have to understand which of your products would appeal to which customer and arrange them accordingly.

Jewelry display is more than just decoration. In the past few years, the importance of jewelry display has increased exponentially. Not just Tucson jewelry show, go to any international gem show and you will notice the difference in the display techniques. The right display technique can take your business to new heights.