Indian Art And Craft Industry- An Overview

Indian Art and Craft Industry- An Overview

India is a land where every corner is evident with the greatness of art and craft. The traditional quintessence of Indian art and craft can be seen even in the daily used objects like earthen pot, mugs, bed-sheets or any such things. The objects are created with a great creativity that portrays magnificent work of art. That is what Indian art and craft industry is!

Indian art and craft is an old saga. Although, the present state of the industry is flourishing with a touch of contemporary designs and patterns but it is deeply entrenched with the rich craft customs from the past. The uniqueness in the Industry lies in its own way.

India”s richness in art and craft can be seen in every product whether garments, Jewelleries or household furnishings. These products are a perfect mix of traditional designs and modern techniques. Due to their diversity in designs and their being utilitarian in nature, they are high in demand. This has given many Indian traders to invest in the industry and flaunt India”s custom across the world. Products such as table mats, napkins, bed sheets, lamp shades etc are made out astoundingly with the use of natural material, textile printing, block printing, tie and die, hand printing etc, and are much in demand. Gems and jewelries are other obsession of India. The rising demands in gems and jewelries have transformed Indian craft traditions into a full-grown organized industry. Garments such as woolen shawls and phirens from Himachal, traditional sarees ranging from Banarsi Amru, Tanchoi, Paithani, Patola, and Kancheevaram are the most popular export garments. Indias zardozi and brocade work are highly recognized these days. Other utilitarian craft products like cushions, curtains, bedcovers, sheets, metal furniture, wood furniture, boxes, cabinets, terracotta items, utensils, garden pots, papier-mch products, brass and silverware, carpets, rugs and durries from Kashmir, jute and coir items, wood and stone sculptures, traditional paintings, decorative pieces, embellished wooden sculptures, stone and wood carvings, and many more are on the rise in India as well as in abroad.

Here is the Swot Analysis of the Indian art and craft industry that gives you more information on the present status of the industry;

Strengths

“The industry has potential in domestic as well as international markets.

“It provides wide variety in each product and exhibit diversified culture of India.

“Industry caters to the different market sectors covering handicrafts, textiles and jewelries.

“Gives potential source of employment

“It requires low capital investment

“It is a great source of foreign revenue as it is a huge export industry.

Weakness

“Industry lacks communication and infrastructure

“Lack of co-ordination between Indian manufacturers-exporters and Government

“Inadequate information available on new technology

“Industry is still confined to rural areas of the nation

“No promotional support is given to the sector

Opportunities

“Emerging demands of Indian crafts across overseas

“Development of retail sectors and changing lifestyles offer huge requirements of such products

“Rise in the industry is due to development in tourism

“Internet has emerged as a mean to develop its market network

Threats

“Increasing competition in domestic markets

“Quality products manufacturing by countries like South Africa and China

“Better trade terms are offering by these countries

“Competing countries offer better technological support and R&D development facilities

“Challenge to establish balance between demand and supply of quality products

The reason why Indian art and craft is highly appreciated and constantly flourishing in domestic and foreign markets are due to its utilitarian nature and high acceptance among people of India and people across the whole world.

How Christmas Cards Affect The Printing Industry

Each day during the Christmas season, many businesses and private individuals turn to printers, asking them for personalised calendars and corporate Christmas cards. Writing Christmas cards became a tradition in the XVIII century, when the British royal family started to use them as a form of congratulation for social acquaintances.

So, Christmas cards became the ideal way to congratulate someone during the holiday season, without having to spend a lot of money on the purchase of gifts and wrapping paper. Furthermore, Christmas cards could be sent by mail without any problem; as the XX century advanced, more and more people turned to Christmas cards as a solution to an increasing social ambiance and to lessen the need to provide tokens or gifts of friendship that overwhelms their entire financial income.

Even so, Christmas cards became a great advertising and marketing opportunity since trade cards started to appear. Trade cards are prints on one single sheet or card, with the business simply wishing the customer a Merry Christmas; but the idea of the Christmas card as we know it started to appear and become more popular in the XX century. In 1961 only 2000 of them were printed, while in 2005 an average of 1.4 million Christmas cards were printed, sent and distributed.

This makes Christmas cards one of the strongest money-makers for the printing industry, not only from the private sector, but also from the commercial sector that seeks to elevate their business higher in the ranking of the target market, in contrast to their competitors.

Frequently, printing workshops linger through the year with a small amount of work, according to the difficulties and economic events that happen in the location where they are found; it might be that all the work they do relates to marketing promotional products. Big printing companies do not worry much about the off season, since they carry on the printing requirements for other companies, however, the small printing business, the one that suffers the changes of the printing business season, suffers the consistent reduction of marketing promoting products.

The Internet, with its online marketing potential, makes it less necessary for advertisers and marketers to use promotional products to enhance the presence of a product, service or business in the target market. Consequently, printing workshops have to subsist as much as possible on alternative means, until the Christmas season. Christmas cards are still popular among private citizens and businesses; however, the appearance of the laser printer and the increasing use of the Internet has modified greatly the way Christmas cards are viewed, printed and even created.

In yester years, Christmas cards were printed on cardboard and decorated with water colours and even glitter; now, even serigraphy is taken off the Christmas cards, making laser printed Christmas cards the new fashion statement; this might end up reducing the printing workshops to a thing of the past.

Despite it all, Christmas cards are still the biggest income source for all printing workshops alongside the printing of catalogues and calendars. Therefore, the effect that Christmas cards have on the printing industry is evident to the naked eye.

How To Get A Job In The Fashion Industry Even During The Recession!

Today a friend from who worked at a Designer Apparel company called me somewhat depressed. His company closed their showroom and he has been out of work for 4 months without any prospects for work. I felt his pain and asked him to join me for lunch so we could figure out his next step. Over lunch I asked him how he was feeling. Frustrated, concerned, worried, and wondering if he would find work were some of the emotions. He did everything you are taught to do when looking for a job. He had called everyone he knew, went on line to see what jobs were posted, sent resumes everywhere, but to no avail. Well, my first step was to change his attitude. Because feeling the way he was feeling was not going to help him one bit. Then I asked him where the opportunity was in this challenge? How could he turn it around so that his next position was perfect and soon? By the time we were done he had the beginnings of a great plan which if he follows through (which knowing him I believe he will) could give him his own business, that he would love, with the potential to earn oodles of money. I also told him to get the book “The Success Principles” by Jack Canfield to help him bring his plan to fruition. Which brings me to the basic concept which is: “Where is the opportunity in every challenge that you have?” Remember the right attitude is a big part of succeeding.

With the economy being what it is today every industry is fighting for survival and the fashion industry is no exception. Fashion is the only industry where styles go “out” of fashion and then they come back “in”. In a sense it is a very volatile and fickle industry. And in to this whirlpool of movement and the ins and the outs of fashion came The Recession.

With this economic scenario what is a person to do? Jobs are essential as more often than not, based on the take-home people are paying off mortgages, credit debts and loans. All your regular tried and tested ways of getting another job when the job market is so tight are sometimes in vain. You would really then need to sit back and take a long hard look at your methods and come up with something where you get a job and one that you enjoy that meets your career expectations.

Finding a job during recession need not mean you have to compromise to an extent you feel you are short changing yourself. It just means you have to find a way to get a foot in the almost closed door and make it open for you. Employers are now looking to boost their revenue potential and one way you could present yourself as a potential candidate is to focus on companies that are still growing. If your resume highlights your successes rather than your oh-so long list of qualifications then you stand a better chance at getting the second call. “Over-qualified” is a curse during recession because the more your degrees and diplomas the more prospective employers feel you are looking for a large pay package. Don’t forget, people are still buying clothes, shoes, handbags whatever just not as much. The fashion industry cannot come to a grinding halt we just have to continue wading their way through the recession period so cost cutting is paramount in our thinking.

You want that job and you want that the employers should notice your resume among the thousands they receive. Don’t fall in to the old trap of sending out a standard resume to a large number of companies. Doing this means you have given all companies an open invite to your resume thereby negating its potential value and you are commoditizing yourself. Your resume needs to stand out.

Jamie Varon 23, had her heart set on working at Twitter. She already applied for a position on the companies website. She had asked a friend at Google to put a good word in for her. She even showed up at the company’s web site with a bag of cookies in an effort to charm the recruiter into meeting with her. All to no avail. What she did next was sheer brilliance. She created a web site called twittershouldhireme.coom which included her resume and recommendations plus a blog which detailed her quest. Within 24 hours the company contacted her and she had a meeting set up at Twitter. She also received two job offers from other tech companies that had noticed her site. Talk about thinking outside the box. This is the kind of thinking you need to do in order to stand out from the crowd.

Your first move should be to make a list of what kind of job you really want. Design the job in your head. Than write down what it looks like down to the details of what you will be doing each day, how you will dress, and what you will be paid. Don’t let fear take over. By taking time off to detail what you are looking for you are giving yourself a vision of what your next job is. Than start looking at companies that fit the bill. Once you have narrowed them down to the top 15 – 20 companies, next start your campaign to find a job in those companies. Again be creative, look for companies that are doing well and growing. There is always someone doing good business in every kind of economy.

Four years ago I found myself unemployed. The division I ran for 17 years was being closed and there wasn’t another position being offered. This was a crushing blow as I thought of this company as my home. While I was incredibly upset on the day it happened the next day I found myself excited by the possibilities. Wow, I could reinvent myself. Four years later I have an even better position as President of a major celebrity brand with a very successful company making more money than at my previous company. Again having the right attitude is a major part of the process.

The next step is your resume. Seek help from professional resume writers. Remember if you reveal everything about you in the resume then you are giving the reader an open invite to make snap decisions. Matters are complicated enough what with your resume having to clear three levels in one go, the junior HR recruiter who is working on key words, the next level manager who is looking for experience and skills and finally the actual recruitment person who has to ensure you are the right foot for the shoe. A sluggish economy requires that your resume must fit every framework. Be exact and not vague in detailing your eligibility. They are looking for people who can think on their feet and offer viable solutions not general ideas.

Your aim is to let your prospective employer know you are flexible, your experience can only bring positive results to your new job, you are able to read situations, take required action and get positive results whenever the need arises. If you feel you can start at a lower salary for a short period on the condition that you will get an increment when the economy settles, be open to it. This indicates your willingness to adjust to the constraints the company is facing. It is always more important to take the best position than the most money as that is what will make your career more successful. In the fashion industry there are always people jumping from job to job with no staying power. Those peoples career always self destructs eventually. You need a home not just a paycheck. The money always comes as you grow in your career.

Now you have the interview. What are the next steps? You need to sell yourself in the interview the same way you would sell any product. Make a presentation on how you would benefit the company and fulfill their needs. Do your research. Know the company, know the job and it’s requirements and than show how your experience and strengths would solve their challenges. Show examples of how you have done this in the past. Be open and friendly in an interview and do not bring up any negative points. Do not tell them how hard it is to find a job, do not trash your old company or boss. Be very positive. Prospective employers want to work with pleasant people. I always wonder about negative people and have never hired one. I look for people who really want the job but are not desperate for the job.

Getting a job during recession is not an impossible task. All it requires is a little effort on your part, a little patience and some clear ideas on how you can bring opportunity to your doorstep.

Copyright (c) 2009 Create My Career

Dyestuff Industry – India And China

Dyestuff Industry India and China

Very big market of Dyestuff industry in India and China. Indian government relaxation and motivate to grow dyestuff industry in India.

Pigments for color and organic world demand in 2008 to reach $ 10.6 billion

A study on color and organic pigments, organic dyes (color and organic pigments) to form the annual global demand for 2008 of 4.9 percent in 2003 should increase to 10.6 billion.

Generally, the dye industry three sub-sectors, namely, color pigments, and intermediates are involved. Dye intermediates, petroleum products, dyes and pigments in the downstream ends are further processed. These textiles, plastics, paints, paper and printing ink, leather key sources of these major industries, packaging, etc. area

Colors of the key players

Textile dyes has been used since the Bronze Age. He also developed a prototype of 21st century marketing specialty chemicals. Three major ie DyStar, Ciba Specialty Chemicals and Clariant dye manufacturers are market leaders. The largest, DyStar, 1990 in the decade some of Europe’s leading textile dyeing companies was established in a series of mergers. Greater efficiency and cost burden in the world, manufacturers of Asia powered by an immediate increase in the offbeat chemistry coloring objects. About fundamentally new regulatory barriers that impede the progress of the opening of dyestuffs. Despite DyStar, Ciba Specialty Chemicals and Clariant’s innovative products and new chemical science has increased over the last 10 years and reactive dye dispersant being made to suffer and the dye of high sulfur dyes.

In 2001, the largest private company in the market share of production of dye (23%) DyStar, (14%) Ciba, Clariant (7%), Yorkshire (5%) group, Japan (5% ) and other traditional groups (3%) were. And manufacturers of various dyes are the largest group at 43%.

Development of dye manufacturers and wholesalers to keep away from Asia in a way, he says, comes straight from the specialty chemicals strategy through collaborative work with clients to differentiate product offerings and a high price for specific products support giving a perfect solution. It is an effective, provided that such suppliers from China, India, Pakistan and Brazil and the United States and Europe, manufacturers of textile production and for most of the same quality and product performance throughout the world maintain the goal.

40-30 of the problem of overcapacity in Europe against Asia, especially China, has a percentage of the market. But experts believe that the low cost Asian manufacturers, producing a limited number of basic dyes. Most industry experts believe that growth is innovation and differentiation. However, the market of 180,000 tons per year worldwide spread of colors, special colors are made up of only about 5,000 tons.

DyStar is a leading manufacturer of reactive dyes, which were developed 50 years ago HERE. DyStar recently purchased by Platinum Equity, the company over the original dyes HERE BASF Bayer, Hoechst and made the people as well. polyesters DyStar has developed the deep shade. new chemicals thiophene-based azo dyes, including azo dyes and anthraquinone coloring control emerges. benzodifuranone DyStar too heavy for the red color developed. Azo dyes amended to reflect its performance when implementing a new detergent. The company has also established confidentiality agreements with leading detergent manufacturers to test chemicals and dyes needed new detergent reformulation is not compliant. It fluoroaromatic Levafix CA reactive dyes increased the number of reactive groups. The company is also improving the lightfastness of the dye chromophore or color component is on strengthening the work.

Indanthren Deep Red C + FR, recently, cellulosic fibers DyStar new red shades of red Bordeaux heavy, continuous and appropriate for dyeing son units for dyeing cellulose fibers, as well as for the medium and a dye cellulosic new feature / polyamide blends. The classic cold pad batch dyeing DyStar Textilfarben GmbH has launched the process (CPB). Cold pad batch major developments in technology were introduced in 1957 and still running:

D-metering pump (Hoechst)

– The introduction of sodium silicate that fixing alkali (Hoechst)

– The development of microwave ovens and laboratory evaluation method (Hoechst)

– Pad terms of stability liquor practices (Hoechst) under the mathematical — CR Optidye (DyStar)

systems development of free alkali silicate (DyStar) of –

China dye industry

In the first half of 2005, China organic pigment production rose 4 percent and 11 percent of a dye obtained. A report that Chinese demand for dyes and pigments in 12 per cent in 2008 and production of dyes and pigments is expected to increase 13 percent by 2008 will increase each year.

According to statistics, in 2004, China dyeing materials and the production volume of pigments reached 598,300 tons and 143,600 tons, 13.3 and 10.4 per cent over the last year that the increases. Total imports and exports of dyestuffs and pigments for 291 200 tonnes and was estimated at 138,800 tonnes at the same time, the increase of 16.15 percent and 10.64 last year. Therefore, for China a major producer, consumer and materials, pigments and dyeing auxiliary dyeing developed dealer.

China becomes top importer bangladesh

July-September 2005, Bangladesh and China imported 3.73 billion colors (57.5 million) from India Taka 2.53 billion (38.9 million) dollars Taka against chemicals (combined) during the .

DyStar expanded center in China

Recently, a new textile dyes DyStar feature of a million to about $ 55 U.S. to China to expand its production base and market focus has increased on this important step has announced to invest in Nanjing. Located about 300 km northwest of Shanghai, Nanjing, Jiangsu Province, is the capital of a region important for textile production. The DyStar Wuxi, where production capacity has tripled last year, with Qingdao in China will be the third production unit. The new production site in China will increase their growth. Strengthen their international competitiveness, and it will boost market leadership. This investment is a clear sign that your heart DyStar business continues to invest in the textile industry in the long term, will remain a reliable partner.

New production complex in Nanjing, cellulosic fibers and synthetic DyStar will produce colors. Flexibility built in other colors and in accordance with the requirements of the building will allow expansion of infrastructure. This means that the growing demand in China DyStar will be able to react quickly. The first plant is scheduled to inaugurate the first half of 2006.

The Indian industry dye

industry of textile dyes in India to produce the majority of their supplies. Dyes and pigments from India exports large quantities of Europe, Southeast Asia and Taiwan are in the textile industry.

Currently, Indian dye industry entirely self-produced products is dependent on the local level. India currently produces all kinds of synthetic dyes and intermediates and their strong market holds natural dyes. dyes and dye intermediates India came as a global supplier of reactive, acid, vat and direct dyes mainly. Indian coloring, about 6 percent of world production is a part.

Structure of the dye industry in India

The Indian dyestuffs industry has been underway for nearly 40 years of existence, some multinational companies established during the independence of the dye units. As the chemical industry, dye industry is widespread. Industry some manufacturers in the organized sector (about 50 units) and small producers to co-exist in a large informal sector (about 1,000 units) is the job number.

These units located in the west (Maharashtra and Gujarat) accounting for 90 per cent on the sloping ground. In fact, about 80 percent of the total capacity of Gujarat, where about 750 units is in the state.

This dye industry over the last decade has been a major development. Small scale units and export opportunities in the U.S. and Europe (due to the implementation of strict control of pollution) in countries such as the closure of many units generate Grant government (excise and tax benefits) is caused. service concessions, small-scale was a little bigger and have become uncompetitive producers provided. price competition in the market was strong in the lower areas. Duties of the economy and liberalization of mass reduction occurs has little margin for producers. Due to environmental causes closure of many small units in the organized sector players in Gujarat have also helped to move forward.

Organic dyes and being manufactured in India (both organized and unorganized) pigments over six hundred varieties. But per capita consumption of dyestuffs is lower than the world average. soluble dyes and are mainly applied to textile products. Pigments, on the other hand, are insoluble and painting are the main sources of these products.

In recent years, the dye industry that evolves rapidly upshots international forum has been swamped by a series. dyes for the textile industry is the largest market. Polyester and cotton on world markets have positive demand for certain types of dyestuffs has created. In addition, polyamides, acrylics, cellulose and the demand for wool has been virtually stable. A gap in regional growth rates of textile products also affect demand. Asia, the fastest growth in textile production, North America, Latin America and Western Europe has seen since. The global textile industry to Asia shows the changes. Followed by Asia in terms of volume and value of production of dye about 42 percent of world production, with 24 percent of the United States and Europe follows with about 22 percent. On the basis of polyester and cotton because of its widespread use, there is a change in the direction of reactive dyes, fabrics made of cotton have been applied, and the colors used in polyester dispersed. These two colors is the pioneer in all three regional global markets in Asia in particular. In addition, models of regional growth and change in textile applications in the world of industry capacity in the amount of dye.

In India, manufacturers of paint pigment industry with chemicals and dyes industry in terms of stock market key players Atul, Clariant India, Dystar, Ciba Specialty Chemicals and IDI are Sudarshan. Indian companies account for 6 percent of world production.

About 80 percent of stories are dyes. Because the technology is not widely used, the specifications of the products is easier than copying. Recently, however, there has reached global manufacturers to try to end functionality of the product profile has changed. Vat dyes, specialty products, as always have an important function that work with technology. Reactive dyes now companies are focusing on the premium segment. Tilt the package now the only solution is changing the supply of paint products. innovation is more important, the production range, quality and products are environmentally friendly. Equipment manufacturers working with manufacturers to provide integrated solutions rather than products.

Global financial industry has revised the application model dyes and policies has revolutionized the Indian market in stocks. East and small scale sector in the 1980 excise concessions generate many units in Maharashtra and Gujarat. At one point, there are about 1,000 units in the unorganized sector, most of them located in Gujarat and Maharashtra have been with.

Made-from-india.com is biggest b2b portal to trade acid dyes, basic dyes and reactive dyes for India and China business.

URL: http://www.made-from-india.com/article/Dyestuff-Industry-India-and-China-747.html

Chinese Lingerie And Intimate Wear Industry Market Overview

Lingerie industry is in a state of intense competition. Fashionable and price friendly lingerie’s are sold by the manufacturers while global brands are looking for new markets. International specialty brands are at their wings; seeking entry into emerging markets for future growth. Current global market for lingerie’s rose by 2.6% to $29.92 billion USD from 2004 to 2007, while clothing prices dropped down by 4%. China, as an emerging market has seen a growth rate of 8.1% during the same time. Fast fashion retailers are now offering fashionable intimate apparels at lower prices and are undertaking hardcore marketing efforts to sustain their brand image in China. On the other hand, China itself is a major exporter of apparels to the global market at competitive prices.

Chinese Lingerie Market:

Chinese lingerie market is a dynamic sector. Their market structure is composed of many national and international brands, and intimate apparels are brought in by many countries; names unknown to the consumer.
The country’s lingerie market is a fast moving one, and there is a drastic change during the recent past. The lingerie market is estimated to be of a total value of 2 billion euros, and industry experts predict a further positive increase of 20% every year. The country is the third largest for luxury consumption, and is assumed by the market leaders to catch up with the position of Japan in the next 10 years. China is a key player in fabric industry, having good potential for creation and consumption. Major lingerie players in China have reassessed their market positions, and are now closing the knowledge gap to become ‘low cost’ producers.

Integral Apparel in the Wardrobe of Chinese Women:

As Chinese lingerie manufacturers eye the global market, rest of the world eyes China. Shanghai is in the forefront of the lingerie boom. Lingerie is progressively becoming one desirable item in the wardrobe of Chinese women. A survey states that an average Chinese woman spends 8% of their fashion budget on lingerie annually. Though 8% appears to be meager, China is populated with 503 million women and the huge numbers are promising. From lavishness, luxury lingerie’s have now become a wardrobe necessity. A lingerie industry survey states that Chinese population consists of more than 200 million women in the age limit of using lingerie, the annual consumption would go beyond 600 million pieces, reaching a sales figure of 15 million RMB.

Exports-The Lacy Lingerie Race:

Encompassing promising prospects in the global market, lingerie industries in China are actively seeking opportunities to expand its domestic market overseas. On an average, the country exports around 4 billion pieces of lingerie; annually. They export intimate wears mainly to France, US, Japan, and Europe. Export of Chinese bras rose as high as 10.5 million; i.e., 93% after the EU ended a 40 year quota system. China enjoys a good market in US as a lingerie exporter. Its performance is on a high base capturing 25% of exports to US. Despite the restrictions on US exports to China, the communist giant is expected to become the third largest exporter to US. China, enfolded with continuous enhancement in technology, makes it a cost effective destination for other countries to have their production base offshore. China along with India is projected to increase its global market share by $100 million USD each in the next few years.

Leading Intimate Wear Hubs:

The city of Shenzhen is considered as the ‘fashion capital’ of China. It is a pedestal of domestic and foreign intimate wears, designing, R&D, and manufacturing of lingerie’s. The economic benefits acquired and the market size favor Shenzhen and draws continuous attention of the investors. Many popular brands sold in the global market are being exported from the Pearl River Delta, especially Shenzhen. The ‘Sun Hing Group’ who manufacture 70% of its lingerie accessories in Asia, the ‘YKK’, a fortune 500 company, and ‘Regina Miracle’ all have their manufacturing base in Shenzhen. The city has a perfectly formed industry chain starting from design to production, marketing, and sales both at the domestic and export level. A renowned lingerie brand has launched its outlet in Shenzhen especially because of its cluster effect which will enhance brand promotion and boost sales. Two of the popular Chinese lingerie brands come from Shenzhen, and almost 10 internationally reputed lingerie brands have their production base here. Topform, Calvin Klein, Triumph, Regina Miracle, and Victoria’s Secret are a few to name. Embry Form, Xusany, Venies, Ordifen etc are a few domestic brands, having their manufacturing facilities in Shenzhen and enjoy a nation wide reputation.

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