Mobile Application Lifecycle Management Post Launch
A lot of people believe in the myth that once a mobile application is developed and launched (either on the public stores or for an enterprise), the job is complete. This cannot be farther from the truth. In fact, the quantum of work required to manage the lifecycle of a mobile product after its launch is way higher than what went into creating it. It is like having a baby. The real work of parenting starts after the delivery of the child. You don’t see the new parents coming out of the labor room and thinking, -That’s it, our job is done, and the baby will grow up on its own-. Similarly, the application development team cannot orphan their creation once it is launched. The need to invest time and effort in keeping it relevant to ensure growth.
Unlike the traditional client-server or web applications that go live as full – featured products, mobile software has a more iterative development cycle, with incremental improvements following in short cycles. Therefore, managing mobility product lifecycles is very different from the traditional software. Since the functionality is incrementally added to the core code, the support requirements post launch are much more intense compared to traditional products. There are a number of tasks that need to be performed for the post launch lifecycle support.