In case you hear the phrase jeans are the most democratic piece of clothes once again be sure the person who said it is hopelessly behind the age. Of course, back in 1880 jeans were considered to be clothes for workers and their price never got higher than 22 cents, afterwards they used to be worn mostly by students and represent an indispensable attribute of picnics in the country, but all this is past now. Today jeans can be seen ar cocktail parties, in offices and even on the Red carpet. Together with high quality watches, luxurious cars and jewelry custom tailored jeans have become to a symbol of status, which importance is not dependant on world fashion trends.
Their way in the world of high society started probably in the 1970s and 1980s with the help of Calvin Klein and Gloria Wanderbild, who created the first expensive and skinny designer jeans. However, the real jeans revolution happened in Japan. Evisu and 45rpm brands made an accent on the unusual quality of denim, its finishing and indigo dying process. Selvage denim is today the most demanded type of jeans fabric among the worlds most established brands. Some of the pants manufactured from it cost $300 to $1.500 and their production lasts up to several years.