MLM Advertising – What Is The Best Way To Advertise Your MLM
MLM lead generation is a highly misinterpreted idea in the MLM business arena. The cause for this misunderstanding is the ‘old school’ yet, widely popular method of lead generation taught by MLM sponsors: “The first thing you should do is make a list of everyone you have ever known including all relatives, acquaintances, and people that work with you.” After you’re finished making your ‘warm list’ of so-called ‘leads,’ you are told to call everyone up and drag them to a home gathering or local hotel meeting where the business opportunity is to be ‘hard sold’ to them. While this tactic works for about 0.001%, the rest of the newbie network marketers either try this and fail, or are afraid to ever try at all, for fear of being added to the NFL club (the ‘no friends left club’). In my opinion, it is this twisted, faulty method of recruiting new reps that accounts for the 97% failure rate, and average life span of 93 days for network marketers.
The number one thing you’ve got to be aware of is that MLM is a real business, and has to be conducted like a business in order for you to reach any level of success, or even sponsor your first few distributors. Would you open a boutique on a side street that nobody can see, only tell your two sisters, and expect to actually grow a business and get into profit? I think not! Network marketing is not at all different. To be successful, you’ve got to employ the most essential, but most ignored word in multi-level marketing – marketing.