Changing Dynamics Of Indian Car Market
Ford Cars one of the best International passenger car maker yet to make a marked presence in Indian Automobile Sector
With a market share of 3.5% in Indian passenger car market, Ford India has 4 models Figo, Fiesta Classic, New Fiesta and Ford Endeavour in its portfolio
With the entry level hatchback Figo in both Petrol and Diesel models Ford India though has been able to increase the sales but yet to achieve a substantial share in Indian passenger car market. However, the class and technology of Ford cars are world class one of the main reasons of low growth is a high concentration on entry segment hatchbacks in India. With a huge network Maruti Suzuki and Hyundai along with Tata Motors captures over 2/3rd of the market share, rest car market is spread among various car manufacturers looking for a pie Honda Siel Cars, Chevrolet India, Fiat, Nissan, Renault, Toyota, Skoda, Volkswagen, Mahindra & Mahindra and luxury segment of Audi, BMW and Mercedes Benz