The mens underwear industry was not exactly what one would call a competitive jungle in the past. Manufacturers were not as diverse, competitive and prosperous as they are today. Previously, choice was essentially limited to either white boxers or briefs, but today, mens underwear comes in every shade of color and in a wide variety of materials ranging from comfortable cotton to luxury silk. This is mainly due to the fact that men have become just as conscious about what they wear underneath their clothes as women have always been.
The Ever-Changing Underwear Industry
In the past, being conscious about ones appearance was viewed by most men as effeminate. However, as mentioned above, things have changed considerably today, resulting in the pop culture term metrosexual, which is a term that is widely used to describe men who are hip, stylish and fashion-conscious. The number of metrosexuals is constantly growing, resulting in stiff competition in the mens underwear industry. In order to stand up to this competition, BG Mens has developed a unique, creative and sexy collection for todays metrosexual male.