Tag: India

Myths Of Airport Advertising India

Advertising

Airport Advertising India is a prominent Advertising Platform that has always been adopted by the top brands for various promotional campaigns. However, there are still a few myths that circulate in the industry circles about this medium. These ill-researched notions are the top reasons why some of the brands are still hesitant in contacting Airport Advertising Agencies in India. This article discusses these myths and points out the reasons as to why they are nothing but highly inaccurate conjectures cooked by sources that chose to be unmindful of the facts.

High Cost

This is the first factor that comes into question. Brands opting out of the medium due to its high costs are common occurrences. Though it is true that Airport Advertising does cost higher than most other mediums, it is only the first half of the tale. What the myth propagators conveniently overlook are the High Returns on Investment (RoI) that the medium offers. The RoI from the airport medium is, in fact, way higher than even the media that cost more. Looking at only the investment part of the platform without considering the returns part at all is either a short sightedness or reeks of an intention to create myths. The brands, that have become royal patrons, know that the high returns, commanded by the medium, make the cost a worthwhile investment.

Only Selective Audiences

A reason why the relatively smaller brands do not include the discussed platform in their media spend is that they have formed an opinion that it is for those looking for an affluent audience only. It is true that affluent audiences form the cream of an Airport Audience, but with the surging popularity of low cost airlines, the upper middle class has also become an integral part of the audience. This new opportunity is only likely to grow with the Tier II and Tier III cities in India set to gain their own airports. With their number to reach 400 by the year 2030, there are whole new dimensions to the audience types that will be incorporated into the medium. One of the reasons why such a decision received a boost is the encouraging response received by the low cost carriers.

Time Consuming

Another impression, doing the rounds, is that due to the nature of the medium, a campaign would take much time in getting launched. Considering the large sizes of airports, this viewpoint is understandable. However, the reverse is true; as such a big transit point requires functioning at a highly organized fashion. Contrary to the stated myth, installing displays at the airports take much lesser time. The record time for complete installation at 4 airports in India and client intimidation, as set by TDI International India (P) Limited, is merely 13 hours from the signing of the contract.

Hassles

Airports are some of the most heavily guarded civilian places in the world. The impression that attaining the necessary clearances might involve hassle-filled procedures is understandable in this regard. However, the AAI ensures that the Advertising Licenses are given only to the agencies that have the requisite resources and experience to run campaigns in the prescribed manner. Due to this stringent selection, operational hassles are only at the bare minimum at the later stages. In fact, if the agency holds exclusive rights on the airport, these hassles do not exist at all.

The Airport Medium is often referred to as the king of OOH in India. Brands that have benefitted and are benefitting from the medium will second that reference. It is tragic that, due to the above myths that float in the market, some of the brands stay away from the rich benefits of the platform that has been accorded the highest position in Advertising in India.

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Mixing of cotton and silk fabric feel you comfortable in assam sarees

Wholesale Clothing

Assam is well known for its handloom cotton and silk fabrics. It is located in the north eastern part of India. Assam Cotton Saris are light in weight, comfortable, easy to carry all day and maintain. Raw materials used are mainly cotton, or more recently mercerized cotton, which is soft & shiny. Zari work or multi colored threads woven on these fabrics gives the rich feel. Beautiful patterns of fruits, flowers, diamonds, animals, birds or human figures are generally impressed on these Cotton Sarees.

Designer Assam Cotton Saree of exotic prints and embroidery work has charm and appeal. And would suit as stylish wear for a variety of occasions. Assam poly cotton sari with mango block printed and zari border is stylish and suited for corporate wear since it does not crumple, and is easy to manage and carry the the whole day. Multi color cotton thread woven Assam Cotton Saree with a designer pallu is awesome wear. This can be worn for functions, parties and corporate conferences. Floral designs on the Assam Cotton Saree with two beautiful borders of zari and embroidered patch is suitable wear for school teachers, professors and during festive occasions.

Assam in the North Eastern Part of India is one of the -seven sisters’. It has a flourishing textile industry because of the good quality of cotton grown in the region and the rearing of silkworms for producing silk, which is a household occupation. Assam Sarees are known for being light on the body and need little to maintain. Available in both cotton and silk varieties, with their beautiful patterns, elegant borders and multi-coloured hues, they are a feast for the eyes. Assam Silk Sarees are made from Muga (golden silk), Mulberry Silk or Eri Silk, with the Muga Silk variety being most popular. Muga Silk Worms abound only in Assam and in the North East, since they can survive only in the climatic conditions found there. Muga Silks acquire a new dimension in beauty when zari work or multi-coloured threads with patterns like fruits, flowers, diamonds, animals, birds as motifs, accompany the base fabric.

The multi-colour cotton threads woven on the fancy silk saree with a designer pallu to match, make it look grand and very appropriate for social occasions, grand parties and corporate functions. The bistre brown colour Assam handloom pure silk tie and dye saree is a stunner. It has maroon peacock and tree designs ikkat woven with maroon coloured borders. The border has naksi weaving and ikkat weaving work and is flanked by maroon coloured temple resham border on either side. With a horizontal ikkat woven maroon pallu with floral and peacock designs in different colours. It is very suitable for weddings, parties, functions and social gatherings.

Unnatisilks, the largest ethnic online Indian shop offers exquisite Designer assam sarees with matching blouse for online sale. Unnati has unique fusion creations both in retail and wholesale . Buy Online shop for latest assam silk sarees, fancy Indian silk saris, assam silk sari, wedding assam silks at affordable prices from Unnati silks, Indian ethnic shopping store. Worldwide express shipping to India, UK,USA, Dubai, Kuwait and others. Unnati Silks, has trendy designs, attractive patterns, in pleasing colours and combinations in its wide collection of assam cotton and silk Sarees, at very reasonable prices.

Unnati is one of the largest Indian ethnic online websites with over 300 varieties of traditional sarees and salwar kameez.Dispatch is within 24 hours of order. Free delivery & COD is provided for retail.Worldwide express shipping caters to almost all countries across the world. Contact: UNNATI SILK PRINTS PVT. LTD, #3-4-360, Vajra Complex, General Bazar (Tobacco Bazar), M.G.Road, Hyderabad-500003.AP,India. 040-64555251 or 97000 57744.

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Booming Franchise Business In India

Business

Franchise business in India.

Buying a franchise in India is one of the safest and the most lucrative business options for investors. A new emerging market, the booming economy and increased technological advancements beckon investors to come and open their franchises in this beautiful country

Sixteen years ago in India, a McDonalds burger was a thing that people dreamt about. International travellers used to narrate tales about enjoying scrumptious Italian pizzas, delicious fried chicken or other such delicacies in their travels abroad; stuff a middle class Indian could only fantasize about. Nowadays, the story has changed. The advent of technology and globalization has made India a darling of investors from far away lands. The geographical diversity and enormity of the country have been a great factor in the increased franchising opportunities in India. Many companies like McDonalds, Pizza Hut, Barista and HP are already well known players in the franchising market.

Researches have proven that franchise business is one of the safest and the most profitable businesses as it involves less investment and more returns. Due to the enhanced communications systems, everyone knows and recognizes big brands and established companies. Hence, the marketing and advertising costs involved in franchising are comparatively low. India is one of the most coveted countries for such franchise opportunities due to its size, diversity and the emerging middle class, . The multinational stalwarts in various fields like food and beverages, power supply and many other industries are looking for people who can help them to set up their franchise in India.

The United Nations Conference on Trade and Development or UNCTAD has revealed that India is one of the fore most Asian countries for direct investments. In other words, India is a profitable and lucrative prospect for investments and franchise opportunities. One of the main reasons for this is the untapped Indian market. The metro cities have their share of Baristas and Dominos but the interiors are virtually untapped. The increased accessibility between various parts of the country have also enhanced the franchise prospects in the interiors. Otherwise, who could think of coca-cola being available in the high Himalayas or the deserts of Rajasthan? Moreover, the growing purchasing power of the middle class and the recent economic boom has created a lot of demand for new outlets in all sectors.
India is still in its early days of consumerism. Experts believe that India is in fact sitting on a massive, massive consumer explosion. By 2028 India is pegged to have the fifth largest consumer economy in the world, thanks to a holistic performance by the country in most sectors and a favorable business climate. If you think India is already swamped with big multi national companies, think again. Worldwide brands are really just now coming into the country and if there was any right moment for Indian entrepreneurs to wrest the opportunity to tap for growth and expansion, this is it. This is precisely why you must go ahead and buy a franchise.

Sapphire broking & events wish that with this information you will be able to get fair idea about franchise market in India.

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Careers – Entering the KPO Industry

Industry

After riding a successful wave of BPO, now India seems to be all set to repeat and achieve the same feat in the KPO industry also. The industry which came in to reckoning in early part of 2000 is currently witnessing exponential growth with CAGR (Cumulative Annual Growth Rate) of 21% and is expected to provide employment opportunities to about 250,000 professionals in India by 2010.

With more than 3,000,000 students graduating from about 200 Universities and 10,000 colleges in India, KPO provides an outstanding opportunity for an excellent career path. A KPO job not only provides for excellent remuneration, but also provides international business exposure and tremendous learning and development opportunities for skill development. At the moment key areas within KPO industry lies in the domain of Business Research, Legal Support, Market Research, Financial, and Investment Analysis. Although, KPO provides significant opportunities to all kinds of graduates; but offers even better opportunities to Finance graduates including MBAs, Lawyers, CFAs, M.Com, and CAs.

Graduates, pondering over possible opportunities within this sector need to introspect themselves and evaluate their key skills and personality fit. A career in KPO may attract graduates from compensation and growth point of view, but is one that is immensely challenging and requires well polished attributes for success. Even though there are a number of KPO jobs available in the industry, but still landing in the most appropriate profile and company could be a significant challenge for the applicant.

To succeed in getting a suitable job in the KPO segment, one needs to do gap analysis of the pre-requisites of job profile and self-competency. This would not only include testing ones analytical capabilities through quantitative and data interpretation techniques, but also taking psychometric tests to evaluate personality and key attributes to survive in the KPO industry. Reaching out for professional help or career consulting could be one of the ways to prepare for such techniques. Not only this, a number of KPOs evaluates job fit candidates based on case interviews either discussed in a group or one-on-one basis. Apart from that, a precisely written resume in a professional manner and cover letter briefing your key competencies significantly increases job seekers chances of selection in an interview process. A professional guidance in this regard could be more than helpful for preparing a career path in the KPO industry.

About KPOPlacements.com: KPOPlacements.com website is meant for providing Human Resource solutions aiming exclusively for the knowledge process outsourcing industry. It is an exclusive KPO and LPO industry focused job site that offers simplified solutions for recruiters and jobseekers. This website/portal has been result of our in-depth Need Analysis of companies operating in the domain of knowledge outsourcing industry. We at KPOPlacements.com are committed towards the interests of all the stakeholders job aspirants as well as the industry, clients. Abiding by our values of trust, integrity and excellence, we seek to secure the best opportunities for you.

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Beaded Jewelry

Jewelry

Beaded Jewelry

The latest rage sweeping the country is to have jewelry made from different types of beads in assorted sizes, colors and textures. The more
beaded jewelry the better as you can change the appearance of your outfits to be more dress-up or casual. The making and usage of beaded jewelry is a practice adopted form the ancient period of history. Indian jewelry is world famous, and some of the most gorgeous ornaments from India, are to be found in the jewelry lines of private Indian jewelry designers.

Since then, a variety of material has been used to make beads which have in turn been used to make jewelry some of the popular kinds of bead jewelry are:
Glass bead
Shell
Metal Bead
Crystal
Pearl
Gemstone bead
Clay bead
This material is used to make beads which are strung on elastic, wire to create attractive bead jewelry.
Bead trinkets include bead necklaces, bead bracelets, bead anklets, bead earrings, bead bangles, bead rings, and bead armlets. Beaded belts, beaded brooches, breaded hair jewelry is also popular.
All types of Indian jewelry , including tribal ornaments, custom jewelry ,fashion jewelry as well as traditional jewelry, has been made using beads of various kinds.

Beaded Costume jewelry any outfits can be altered to have different looks when combined with right costumes jewelry. Costume jewelry plays an important role in enhancing the looks of a person. It could be a bling for a casual evening out for a pair of simple teardrop earning for a formal dinner. Too much bling can have disastrous effects. One needs to have to perfect balance of jewelry items for right look.
Costume jewelry is hands made and have its own charm. Wearing your own designs or gifting to some one special also adds to the personal touch.
Beaded bracelets have been used for centuries to make jewelry. Beads can be carved easily, and also etched with patterns or dyed in different colors. Beads bracelets of wood and bone have an ethnic appeal, and are lovely to wear on informal occasions.
Shells make very attractive bracelets. And were one of the first materials used early man to adorn the wrists and arms.
Artisan beaded jewelry is handmade with unique semi precious gemstones and expertly wire wrapped. Artisan handmade jewelry is prized for its uniqueness, variety, and often unsurpassed beauty. Reflecting the talents of the artisan onto the wearer, the board spectrum of artisan jewelry is available to provide satisfaction to royalty.

2 Beaded Necklaces

As per the Indian cultures and beliefs, different gemstones are credited with different magnitude of influences. Besides this various colors and different radiance of each gemstone adds to its value.

Necklaces have exclusive designs for all occasions, be it all time wear necklaces or to gift to your friends or family members or any occasions. This is special endeavor to provide highly exclusive necklaces.
Gemstone necklacescan contain more than one shape, color, size of gemstone beads. Varity is what gives the necklaces its uniqueness, and style.
The creation of beads involves a great deal of imagination, creativity and dexterity. There is no dearth to what the scope of a bead and bead jewelry is.

The next time you are looking for a piece of beautiful and awe inspiring jewelry, consider purchasing of beading bracelets, handcrafted beaded necklace or similar earings.The reason for purchasing beaded jewelry is because each piece is unique and genuine. no two pieces are ever exactly alike.

Semi-precious birthstones and healing gemstones worn as handmade semi-precious jewellery is considered by healing experts and believing gemologists, as the most beneficial healing gemstones to wear or carry, especially when incorporated into unique and genuine handmade beaded bracelets or handmade beaded necklaces all with unique sterling silver jewellery with genuine and unique semi-precious gemstones.

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