Aerial Advertising – Steps for Promoting Your Business
Airplane banner advertisements are not only inexpensive but effective also. It is almost impossible for anyone to ignore a banner flying only 1000 feet high in the air behind an airplane. The buzzing sound of the plane attracts the attention of everyone on the ground and they will surely read the message on the banner promoting your business.
Traditional media has been used by the people to promote their business for many years, but with the changing times you have to change your policies, try something different and new for a change. It is certain that the banner towed to the airplane will be read by more than 90% of the crowd, but the question is will it be remembered by them? Surveys have shown that aerial banners have a very high recall value, however, the key of this recall lies in the design of the banner.
When you are opting for aerial marketing, your first and foremost concern should be the design of the banner. You should be very clear and specific about the message you want to be shown on the banner. If the aerial advertising company you are hiring is well equipped and experienced, it shall know what is most suited for your ad campaign but you have to give them your requirements and ideas first.
Second consideration you need to take into account is your goal; it should be crystal clear. Aerial ads can be more than 100 feet long, enough for quite long messages. But if you keep it simple and precise, the message will be conveyed more effectively.
Third step is identifying a target marketplace with maximum number of possible consumers. Your airplane banner can be flown over any venue including beaches, sporting events, concerts, rush hour traffic or any other festival. However, for your ad campaign to bring the maximum responses, you should be sure that the crowd has something for your business. An experienced advertising company will know this more than anyone else, seek their help.
Fourth step is the appearance of your banner. The themes, color schemes, can make it more attractive and catchy. If you know how you want your ad to look you can design it yourself on a computer and then present this draft to the advertising company. If you are not sure, the advertising company will do this for you, you just have to provide them your artwork or business theme on a CD or via email. The banner designing process can take up to ten days, so contact the firm well before the campaign starts.
On average each viewer gets 17 seconds of read time for an airplane banner, this time span might sound very brief but the viewers pay uninterrupted and undivided attention. Furthermore, the airplane will fly again and again and the viewers will get ample chances to view your banner until it is imprinted on the screen of their mind.
If you want to promote your business in the most cost-effective and intriguing manner, all you have to do is to hire a professional aerial advertising company which will do everything from designing, logistics to flying you banner over the consumers head.