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The Shanghai Girls is a term for a particular style of advertising from the 1920s and 1930s that depicted very modern, beautiful women from Shanghai, China. These posters advertised a wide variety of products, including cigarettes, gum, batteries, perfume, medicine and many others. Shanghai experienced a population boom in the 1920s, when thousands of Russians and Jewish immigrants fled the Soviet Union after World War I. By the early 1930s, Shanghai had become the worlds fifth largest city, and was the residence of approximately 100,000 foreigners. The eyes of the world were on the city, and Shanghai became known as the news capital of China due to an increased world interest in the Far East and mounting concern regarding the Wests relations with Japan. The intrigue regarding this distant land may have influenced the incredible popularity of the Shanghai Girls ads of the early 20th century. Shanghai was also known to be a pioneer in the fashion industry, and the Shanghai Girls were considered to be glamorous fashion icons.

Though Shanghai is almost as far east as one could travel, the city boasted cutting-edge technology and a decidedly Western appearance. Around 1900, there was an immense push in Shanghai to modernize everything. Amenities and advancements born in the West such as elevators, air conditioning, neon lighting and department stores, popped up in Shanghai almost immediately. In 1882, Shanghai was the first city in China to install electric street lighting. The Easts fascination with the West (and vice versa) was perfectly complemented in the Shanghai Girls advertisements. The Shanghai Girls flawlessly melded the delicate, painstaking beauty of the East with the trendy, progressive advancements and desires of the West.

When a region seeks to modernize, its not unusual for the media to become more provocative in an effort to revise social stigmas and taboos. The Shanghai Girls were a good example of this common trend. The Shanghai Girls advertisements featured beautiful Asian women in vivid, colorful detail. Though the ads were meant to promote products, the ads themselves were works of art. The ads and other paraphernalia were generally reproduced from hand-painted artwork that was signed by the artist who created it. In addition to the beauty of the pieces, advertisers made the most of the motto sex sells, by sometimes featuring the ladies in revealing outfits. Revealing at that time sometimes meant featuring women in a short, form-fitting chi-pao, or classic Asian one-piece dress. Other ads presented women in even more alluring and provocative clothing.

The challenge to old-fashioned expectations of women didnt end with the clothing they wore in the advertisements. The women of Shanghai wanted to modernize not only their look, but their freedoms as well. Women were depicted in roles previously unfamiliar in Chinese culture, such as playing a European game of billiards. Until this point, women featured in Chinese paintings appeared in artwork for the sole purpose of being admired by men. In a sense, the women of older paintings suffered a decrease in social status simply by appearing in them. While the Shanghai Girls certainly used their sexual prowess to garner attention, it was on their terms. Instead of being only a pretty face with no real sense of purpose, these modern ladies held the subtle power to mesmerize a multitude of nations.

Carl Crow, a Missouri writer born in 1884, started the first Western advertising agency in Shanghai, which he managed for 19 years of his life. Crow is mostly credited with spearheading the marketing phenomenon of the Shanghai Girls. Crow was also the founding editor of the Shanghai Evening Post, and wrote 13 books during his lifetime. The Shanghai he met upon his arrival in 1911 was not the same Shanghai when he left 25 years later. The enormous economic boom had transformed the city immensely and Crow had transformed its role in advertising.

Advertising paraphernalia featuring the Shanghai Girls is very popular and collectable. One will find that the women who appear in older Shanghai advertisements from the turn of the 20th century are not nearly as captivating as the ones in the 20s and 30s. Additionally, the artwork is not nearly as vibrant and charismatic as its contemporary counterparts. Both original and reproduction advertising products, postcards and posters featuring the Shanghai Girls remain in high demand, even almost 100 years later.

Are you a business owner who is looking to expand your customer or client base? If you are, you likely have the goal of seeing an increase in profits. Although there are a number of different marketing approaches that you can take to make your business a successful and profitable one, you may not have the time needed to come up with new sales promotion ideas or have the time to implement them. If that is an issue that you are dealing with, you may want to consider doing business with an advertising sales promotion agency.

Advertising sales promotion agencies, as you likely already know, are companies that specialize in sales promotions, advertising, and marketing in general. Although there are an unlimited number of advertising sales promotion agencies to choose from, you will find that most have the needed training and hands-on experience that is required in advertising and marketing. That is why many business owners, like you, choose to use the services of an advertising sales promotion agency. Many business owners feel that they are able to save themselves time, as well as trust that they are able to receive quality results.

As previously stated, in a search for an advertising sales promotion agency, you will find that most agencies are made up of trained and qualified staff members. With that in mind, you are urged against doing business with the first advertising agency that you come across. Although researching advertising agencies may be one of the last things that you want to do, that research will likely payoff in the end, as it may actually have a direct impact on your business; therefore, it is important to do.

When looking for an advertising sales promotion agency to do business with, it is advised that you examine the reputation of the agency in question. This is best done with a standard internet search. You will want to perform a standard internet search with the name of the advertising sales promotion agency in question. Your standard internet search should connect you to online websites where the agency in question is being discussed. Also, a reputable advertising agency will inform you of their past and present clients. If these are businesses that you have heard of before, even just in passing, that is a good sign that the advertising agency in question knows what they are doing.

Another one of the many factors that you will want to take into consideration, when searching for the perfect advertising sales promotion agency for your business, is the approaches taken. When examining this aspect of advertising, it is important to remember that advertising agencies will not just outright explain their advertising techniques and sales promotion ideas to you. What you will want to get, however, is a reassurance that the agency in question is regularly on the lookout for new and unique sales promotion ideas that will work. Traditional approaches are also acceptable, but you will not want to pay a large fee for a job that just about anyone else, even someone without training, can do.

Although an advertising sales promotion agency will likely not outright explain their advertising methods and techniques to you, they may answer any questions that you have. This is where you may be able to gain insight into how your business will be marketed to the general public. For instance, many business owners rely on reward programs to help improve their customer count and client base. You may want to inquire as to whether or not the advertising sales promotion agency in question is equipped to handle, track, and monitor reward programs. The same can be said for other advertising and marketing techniques that you already know can benefit your business.

The above mentioned factors are just a few of the many factors that you will want to take into consideration, should you decide to use the services of a professional advertising sales promotion agency. As a reminder, if you have the time or the resources to perform your own marketing and sales promotions, you may want to look into doing so, as you can receive assistance with other companies, such as ones that give you access to promotional gifts for rewards programs and so forth.