Benefits Of Laminated Business Cards
When a business is looking to market a service or product, they commonly give out business cards. But when ordering such business cards, it’s rarely given much thought as to how much options such as lamination can really benefit a business. As it turns out, there is much to gain from this untapped aspect in business cards.
The process of lamination gives business cards a coating of plastic that can shield the business card from harm or dirt. This benefits the one who buys them, usually the business, as their business cards will last longer before needing replacements. This reinforced plastic can withstand tears, stains, and a wide variety of other substances that normal business cards would be rendered useless by.
The potential customer also benefits from the lamination of a business card, in the sense that they will always have an easy source of contact information thanks to the extended longevity in life of the business card. If a business card lasts longer, customers can appreciate a long term usage of it- which also in turn helps out businesses by reducing reprint costs.
Lamination also gives business cards a sleek design and feel to them- meaning they stand out from the rest. If a possible client is going through business cards, it is likely that the most visually appealing cards will be the first viewed. The slick exterior of a laminated business card can help cards stand out in such a way that gives them edge over competitors who stick to convention formats of business cards.
While laminated cards can have a wide plethora of benefits, there is the disadvantage of not being able to write on them with just any writing utensil. Pencils and pens will do little for customers who want to write on the plastic, and one must usually resort to markers. Other types of lamination, which costs more, can alleviate this frustration by using special coating material that can be written on.
As far as pricing goes, it should be expected that business cards with lamination will almost always cost more than those that don’t. This is because it takes extra work and materials to give the coating its ability to shield all of the obscene from the business card inside. But as previously mentioned, the benefits can often be too great to ignore- as the longevity and repeat business that laminated business cards give is too beneficial to discount.