Business Management; Mini-marketing Strategic Planning Exercise For A Mobile Oil Change Business
Business management groups would like to think about very rigorously whether or not to open an extra outlet in an outskirts market. Building complete and making money is vital and so you would like to look in the least options, potentialities and areas. After they review areas they have to be thinking on many problems; from demographics to seasonality. Tiny Business house owners also would like to do the same thing when coming up with their businesses.
Currently then in this case analysis we can be trying at a Mobile Oil Modification Business to be operated in Lake Havasu City, AZ. This town is little in total population, but is growing and it is located within the desert between AZ and CA along the Colorado River. Well then ought to they think about changing the oil in marine craft and boats?
Indeed that makes sense, sensible plan, yes then I completely agree on the Boat issue, as changing oil in boats is sensible, sensible thinking especially if you may get into the tons by the London Bridge there, everyone comes in and parks there. How many oil change stops per day could be done at residences? 10-stops per day is powerful, however it will be done. If you have got to travel between homes, higher make it five-7 or so. Better to use grouping, get in smart with the Motor Home Parks, tiny fleets and tourist transportation (lots of that) too. Especially if you consider the Casinos in Laughlin, NV up the road.
There’s a truck stop in Laughlin additionally; I bet the Pilot Truck Stop there would allow you to do Truck Oil Changes there on the property if you promised not to spill any. Nice Amenity for what is left of the Freelance Truck Driver. Additionally Laughlin, has heaps of new expanded parking structures and auto automotive washing is on the market why not oil changes too.
What concerning competition? Any low-price oil amendment facilities there; like the oil amendment trade devil; Super Wal-Mart. The business is sure worried regarding their $12.ninety nine oil change aren’t they? No Wal-Mart? Yes, I noticed that once traveling thru in my RV. Well that is smart and yes it does keep the worth point higher, you are correct.
Now what about advertising? The advertising within the newspaper up front may not be needed, but radio, Cable TV and newspaper isn’t therefore expensive in such small markets. Even thus it may not be needed in this case. Flyers, Chamber of Commerce inserts, little business direct sales, (walk in with flyer) or call and ask to fax them one. All the Chambers of all those cities I have been to and visited, may be shocked how well which may work.
What about word-of-mouth advertising? Conjointly realtors create sense to hit up for oil changes; huge web-workers, apprehend everyone. All at the weekly assets office conferences too in some unspecified time in the future per week lined up, captured audience. Additionally the casinos (Laughlin, NV nearby) have transportation, simple kill on those customers, they need you. I think you could build it work there.
Well next we would like a mobile oil modification unit; The Oil Amendment Guys will not sell their Trailers in the United States. Maybe you should decision that NJ firm “Oil Butler” but they want you to shop for a whole franchise some $40K or additional; perhaps that’s a total package choice? There is a guy in NC and one in GA that make a similar trailers. Some oil change trailer makers are not interested in selling stuff within the US, too many laws, it is disgraceful of their efforts they say. Too several lawyers, Business Opportunity Laws and also the franchise rules are absurd, as they only serve the lawyers, not the entrepreneurs of course.