Category: Advertising

Kashmere Gate is an important DMRC Advertising Site for a host of reasons. Some of the most prominent reasons include 1, 40,000 footfalls every day resulting from the 240 trains that move through it. This article discusses the reasons for the high traffic and the segments of target audience that can be found at the Kashmere Gate Metro Station. It also looks at the ongoing development work at the station and the impact that it will have on the scope of DMRC Advertising.

Connecting Point

One of the topmost reasons for the high traffic is that the site is the connecting point of east, central, and west Delhi. It is the interchange station for two of the busiest lines of DMRC: the yellow line and the red line. The station is a changing point for the professionals coming from the red line to the offices in the NCR region of Gurgaon. Advertising at the station is a wonderful way of targeting working professionals with the power to buy. Since the metro is a medium used by every income section, it is a good way to showcase your brand before professionals holding important positions in their organizations also.

Commercial Area

Kashmere Gate is a busy commercial area with wholesalers and SME owners. The metro station is a strategic goldmine for brands looking for productive associations and growth. The commercial establishments make the area buzz with activity, making it an appropriate place for advertising.

Tourist Place

Kashmere Gate is one of the oldest places in Delhi. The name itself refers to a gate which used to start a road that led to Kashmir (Kashmere being the British variant in spelling). The area is quite popular for the Heritage Walks. It is a common site to see foreign and local tourists getting down at the Kashmere Gate Metro Station to explore the place that was witness to historic events like the 1857 War of Independence.

Educational Institutes

The IP University is another top drawer for the crowds in the Kashmere Gate Metro Station. It is a perfect site for targeting the college going youth of Delhi. Apart from the colleges under the IP University, the area is a hub for medical and engineering colleges, making it a prime place for the youngsters.

Violet Line to be added

The development plans at the Kashmere Gate Metro Station include linking the violet line to it. A part of the Phase III plans involve the setting up of the Lal Qila Metro Station which would link the line from Badarpur. This would then provide an additional route from Central Secretariat to Kashmere Gate increasing the opportunities at the later. Brands can expect to find more scopes in terms of numbers and audience segments when Phase III of DMRC gets completed.

Kashmere Gate Metro Station has always seen heavy rush hours during the office hours and college hours of 9-11 am and 5-6.30 pm. It is one of the largest metro stations and has been one of the most promoted sites of TDI, the Delhi Metro Advertising Agency holding exclusive advertising rights on it. It has recently seen a spate of advertising campaigns from a diverse clientele. In one of the firsts for the media, educational institutes also took part. The unique position of the metro station makes it ideal for both educational and commercial institutes. Its large size also allows for the installment of high impact sites that leave a marked impression on the viewers. The brands advertising at the station are confident that Kashmere Gate will soon enhance its position as a prime advertising spot after the expansion works are completed.

Developing a Perfect Marketing Strategy in Russia

Effective marketing and advertising starts with developing a perfect marketing strategy as it helps you in achieving your business goals. A marketing strategy includes below given steps which you need to follow to earn maximum return out of your investment:-

Market Research

If you are planning to launch your products in Russian market, it becomes necessary to do thorough market research. Marketing research in Russia is very important as the decisions like which advertising media to choose, in which area of Russia, the products should be distributed etc., can be taken easily with the help of results achieved out of market research in Russia. Various market information like size, growth, social trends, demographics etc., can be achieved through market research. If you have complete information about the market, you will be able to implement effective advertising strategy for your products.

Public Relations

If you are newly launching your company in Russia, then it becomes necessary that there should be a very good reputation of your company amongst the consumers in Russia so that you can sell your products or services easily. An advertising agency in Russia offering PR services in Russia works towards developing a positive image about your company in Russia which gives great results in terms of sales and profits.

Advertising Media

Choosing a right advertising media is also important to develop a perfect marketing strategy. Whether you want to go for online advertising in Russian websites or opt for outdoor advertising and indoor advertising in Russia, depends on the type of product or service you are trying to sell. You can also opt for advertising in public transport in Russia to get more attention. Advertising on television in Russia would be great as so many people watch TV and may come across your advertisement which may convert them into your customers. There are many people who hear radio all the time, so if you advertise your products on Radio, you may get attention of those people.
If you need to market your products successfully in Russian market just visit http://www.russia-promo.com, which is the website of Russian Marketing and Advertisement Association, tied up with many advertising agencies in Russia who can suggest you the most effective and perfect marketing strategy to market your products in Russia.

The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
-Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
-Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
-Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
-Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
-Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
Reference Website: – www.tdiindia.com

The beach is the perfect place to relax and find peace of mind with its gentle breeze and cool waters. Yet, behind those sandy shores and clear waters is where opportunities flock. One hot summer is a good time when people go to the beach, thus giving them the chance to do many things. It is a chance to bring back together a long lost romance or a chance to express and tell people your message. It is where you can think of almost anything in the world. That is the best time for businesses to grab the chance to advertise what they can offer. It is when beach aerial advertising is versatile.

Beach aerial advertising is an eye-catching advertisement that conveys messages of products and services offered of personal thoughts of love, appreciation and apology through a banner up in the air tailed by an airplane. See a regular person on a hot day. With all the hot weather, dry throats and tempting cool waters, many things enter the mind. What if I have some Suntan lotions to give me the perfect tan? Or a freezing ice cream or iced cold cola will quench my thirst. Or some gears to help me enjoy the cold waters? Those are exact needs one person would want in one situation. What more to the rest of the people in that same condition?

A solution is not efficient if not passed on to people in need of it. Therefore, by promoting, people will know what you can give them. An attractive form of advertisement is a good strategy to outshine rivals even with overused and crowded forms of promotions. Beach aerial advertising is a rare advertisement attracting people through aerial messages at one glance. This is among the innovative since people fancy something new and up to date.

Not only does it work in advertisement, beach aerial advertising is a moving way of expressing ones feelings for another. See a man lost for words in telling his woman how much he loved her. Take her to the beach, one of the most romantic places in the world. With those cool breezes, gentle sounds of water splashing and bare feet on sandy shores, the man looks the woman in her eyes with a tiny box in one hand and an airplane with the sweet message of “Will you marry me?” The woman will be dumb folded and say nothing but yes to a great man who took all the effort to impress her with the perfect proposal.

Beach aerial advertising is about promoting your solution to peoples needs or expressing emotions in the most romantic and unique way. It is less expensive than other advertisement media since the cost is between the plane flies and landed. With beach aerial advertising, you get the best at paying less.

Dubai with its ancient commercial and seafaring traditions has long been recognized as the Middle East regions leading trading hub and has emerged as its key re-export centre. The advantages of the Dubai city rank it as the Arabian Gulfs leading multipurpose business centre. The place today stands at forefront of the worlds dynamic and emerging market economies. It is therefore, no wonder that in such a prosperous local economy having trading links with more than 1.6 billion people all across the globe, Dubai is a regional hub for the advertising agencies too. It is said that marketing, product promotion and advertising, all go hand in hand and this perhaps is more obvious in Dubai than elsewhere.

Now, advertising has become a prestigious and serious business in Dubai. With a booming market scenario and consumer spending going up, the advertising agencies too have proportionately seen an exponential growth. The remarkable aspect about this vast industry of advertising agencies in Dubai is that it is an active part of the global business with many agencies having worldwide operations and actively catering to foreign clientele in their own language, customs and cultures.

The advancement in technology has affected the role of advertising agencies everywhere, including Dubai. With a choice of several media and communication devices from newspapers and magazines to television, the various radio channels, the internet, mobile phones everyone is now spoilt with unlimited choice. This has opened an array of avenues for the advertising companies.

Dynamic Action, Dedicated Service
Unlike earlier times, the advertising agencies have now expanded their many functions to different departments, all creations of recent years. Most agencies are now equipped with full-fledged sections such as the creative department, media planning, business development, direct marketing, DTP/ computer section, public relations and customer care and feedback.

What is remarkable is that all reputed and established advertising agencies in Dubai now operate according to the 360-degrees branding. The services of these agencies largely include print advertisements, TV advertisements, radio jingles, creating websites, web banners, direct marketing, e-mail marketing, telemarketing, designing packaging, outdoor promotion, and public relations.

Dubais economy has been kept open and free to attract investors and business. Government control and regulation of private sector activities are very few. Therefore in recent years Dubai has become a major area for a number of growing and profitable business and commercial activities. Accordingly the advertising agencies are much sought after for their expertise in various activities involving exhibitions, conferences and meetings; tourism and hospitality sector; banking, finance and insurance; business and industrial consulting; information and communication technology and, small and medium manufacturing.

Excellence in advertisements
Not only is a good advertisement appealing to the masses, it certainly does connect with its target audience. It is simple, direct and hard hitting. For this it has to be memorable and easy to recall. A good advertisement also provides the core information quickly and makes an impact on the potential buyers mind. And most important of all it calls to viewers to make more enquiries on the product, either through internet search or by approaching the vendor or retailer. The quality of a good ad is thus reflected in its ability to convince, persuade and accept the product or the brand, resulting in its actual purchase. This talent of creating excellent ads is now seen in most reputed advertising agencies in Dubai.

The print ad
A good print ad has certain unique features; one, the image whether actual or photograph, or graphic or illustration should be provocative; second, the headline should be worded strongly and thirdly, it must contain a well written copy, not more than ten to fifteen sentences, well typo-graphed and attractively displayed. Effective print advertisement never bombards the reader with too much information. The companys logo along with the contact addresses should be displayed towards the end of the advertisement.

The outdoor ad
The outdoor billboard ad should have a minimum number of words, five to six at the most and one clearly defined image of the product. A logo of the company or the brand should be displayed prominently in an outdoor advertisement.

Conveying the message within the timeline
In TV advertisement, the speed and quickness to make a lasting impression on the viewers mind is most crucial. For radio jingles and TV commercials the timeline is usually around half-a-minute. In case of print advertisements, the timeframe to make a mark on the reader is much lesser, usually five to ten seconds only. Therefore the power of the advertisement lies in arousing the viewers mind within this short span of time.

The importance of advertising in todays world cannot be underestimated. It is one dynamic way to send across the product or service information to the large number of potential customers. Good advertising always leads to a sale which translates into profit for the exporter or company.