Category: Advertising

Outdoor advertising is a common practice for Indian advertisers. Most of the Indian advertising agencies implement outdoor advertising tools to promote their brands or businesses among the target groups. In this article, let us take a look a few norms of outdoor advertising in various Indian cities.

Mumbai Outdoor Advertising

Outdoor Advertising in Mumbai is an age-old practice among various advertisers. Mumbai Outdoor Advertising agencies exercise promotion rights at the shopping malls, airports and at various outdoor locations. Ever since the introduction of brand advertising norms in India, Mumbai outdoor advertising agencies have been relentlessly providing branding solutions for various brands and businesses. The presence of film city is one of the encouraging factors for Mumbai outdoor advertising agencies. Most of the Indian ad films are infact created in Mumbai, so are outdoor and other ads. Mumbai is a major hub of advertising in India.

Trichy Outdoor Advertising

Trichy is a lovely town in Tamil Nadu. The city is an important industrial and educational hub in the state. Factories such as BHEL, Golden Rock Railway Workshops, Heavy Alloy Penetrator project etc. make Trichy a famous industrial city. Trichy is also internationally popular for a brand known as cheroot (a locally produced cigar) that was once exported to the United Kingdom during the 19th Century. Trichy Outdoor Advertising is a flourishing sector. As the city is also a famous tourist destination, Trichy Outdoor Advertising is a much practiced marketing activity among various National and International brand owners. Airport Advertising is a burgeoning avenue among Trichy Outdoor Advertising agencies.

Coimbatore Outdoor Advertising

Coimbatore is the second largest city in the South Indian state of Tamil Nadu. The city has a metropolitan population of over 2 million. Favored by a pleasant climate and environ, Coimbatore is a preferred travel destination for tourists from across the world. A major commercial center and also referred to as the “Manchester of South India, Coimbatore is one of the most visited tourist spots in India. Coimbatore Outdoor Advertising is a thriving sector. Airport Advertising is quite a popular avenue of Coimbatore outdoor advertising. Local, National and International brands have their presence in the city through various advertising agencies.

Bhopal Outdoor Advertising

Bhopal outdoor advertising practices include Billboard advertising, mall advertising, airport advertising, transit advertising etc. Bhopal outdoor advertising industry is also growing at a fast pace over the last few years. Many key players in OOH domain have their branch offices in Bhopal thereby providing promotion solutions for various brands.

Thanks to the advancements and developments in our technologies, advertisers and marketers can create better advertising techniques and strategies wherein they have dozens of new opportunities and possibilities for reaching and communicating with the consumers better. Outdoor digital advertising provides advertisers with one of the most targeted and powerful ways of reaching consumers. It is able to extend the reach of TV and can serve as a middle media that drives consumers to a website or motivate mobile download, e- browsing, e- commerce and permission marketing. One of the benefits of this medium is that Digital Media such as LCD or plasma even Digital Bus Advertising are located where people shop, wait or travel wherein it can present the message to a targeted audience at a particular location and time.

Worldwide outdoor digital advertising will grow at a compounded annual growth rate of 15.2 percent from 2011 2016 thus making it the third fastest growing media around the world for the next five years. Outdoor digital advertising will be able to drive the strong growth rate for other out of home advertising, such as billboards, and advertising in general. Revenues for outdoor digital advertising is also expected to double from $2.6 billion to $5.2 billion between the year 2011 and 2016 while out of home advertising revenues will increase by 46.8 percent from $28.3 billion in 2011 to $38.6 billion by the year 2016. Outdoor digital advertising revenues are also growing fastest in Asian countries. The increase of traditional out of home advertising such as billboards can be attributed to the proliferation of new advertising surfaces on the sides of buildings as well as more sophisticate management of Subway Advertising.

Advertisers, marketers and advertising agencies can achieve their branding, merchandising and awareness goals through outdoor digital advertising. 4.2 million Digital media will be installed by 2012 and 5.2 million by 2013 and 6.3 million by 2014 in North America alone.

Outdoor digital advertising also ranked highest among consumers who considered advertising interesting and attention grabbing. 53 percent think that digital media is interesting while 63 percent think its attention grabbing. These digital displays can also be found in a broad range of venues such as shopping malls, grocery stores, gas stations, movie theaters, airports, hospitals, offices, restaurants, clubs, elevators, and transit systems. Outdoor digital advertising spending also ranked 8 among all media segments which shows how much it matters to a lot of advertisers and marketers.

Outdoor digital advertising is becoming a more powerful medium because it gets proven branding, merchandising and call to action results. Its location is also an added advantage along with its measurability. It can provide demographic targeting and better time placement plus its cheaper than other mediums. There is an ease of flight planning and purchase plus a growing inventory if networks, locations and displays – which provides better advertising opportunities. It can also be used along with other digital marketing channels and it is able to effectively capture the consumers attention. Expect the future of outdoor digital advertising to be bright and vibrant.

It doesn’t matter if you’re a copywriter, marketing executive or entrepreneur, there will always be an opportunity where you have to use visuals to market your business and product.

It sounds fairly simple to tie words to pictures; just take a relevant image and slap it above the headline right?

Here’s where the problem lies – most marketers make the common mistake of repeating in words what they’ve already shown in the visuals. How many times have you seen ads that say “2 For the Price of 1” and show a picture of 2 products being offered at a discounted price?

Ads that are created this way are redundant, repetitive and mean nothing to readers! Understand that people these days are better educated and can tell the difference between a good and a dumb ad. Showing them something that is blatantly obvious isn’t going to help you win the hearts and minds (and wallets!) of your readers!

So how do you create an ad that wins you that all-important sale?

Here are 5 proven and effective advertising techniques that will make your readers go from “what in the world?” to “WOW!”

1. Use split-screen images to highlight the benefits of using your product: Do a before-and-after or side-by-side comparison. Use graphs, charts, timelines, statistics and visually impactful images to illustrate the amazing results achieved by ordinary people using your product. If you want to make your ad even more interesting, you could show the negative consequences of not using it as most people are motivated by pain.

2. Give your readers a glimpse of the future: Paint a vivid picture of the lifestyle that your product helps to create. In other words, emphasize the results of using your product. Could it be a more successful future? Or greater recognition? Or more happiness? You may even highlight the pain your readers would feel by not using your product.

3. Demonstrate the product in use: You often see this type of technique in food advertisements where motion is used to make certain meals look more appetizing – butter being spread on bread, cheese oozing out of the sides of a pizza, steam wafting out of a bowl of piping hot noodles. The rule of thumb is this: if there’s motion, show it. The same applies for products that are not food. If you’re selling t-shirts, show them being worn. If you’re promoting a skin moisturizer, show it being applied on the skin.

4. Emphasize a real, everyday person connected to your product: As I’ve always mentioned in my articles, consumers are smarter this days and relate better to ads that are believable and real. To prove this point, take a few seconds to answer this question: Who would you relate better to? An attractive-looking male model who claims he’s found the woman of his dreams. Or an average-looking Joe who has overcome low self-esteem and finally found the confidence to attract a love partner?

Therefore, this person should be a customer who has already experienced your service and product. By using pictures of real, ordinary people using your product, it makes your ad more believable and your readers will naturally respond better to something they can relate to.

5. Take the emphasis away from the product, but not the benefits: Sometimes, to stand out from a sea of clichd ads, you have to move beyond the obvious and do something different. So besides your own product, what other images can be used to highlight its benefits? If you’re selling a hair growth product that stops balding, could you show something else that isn’t the balding scalp of live human being? Could it be the smooth surface of an egg? Or the bristles of a broom?

Search engine advertising is a simple marketing method where a few words/sentences are used to promote a product/service. The advertiser will be permitted to display 2-3 lines of text in addition to the URL in the advertisement. E.g. the first line (20-25 characters) normally displays the title of the ad followed by 2-3 lines (30-35 characters per line) describing the product. It is also known as pay per click (PPC) advertising.

Note: This type of publicity generally results in less volume of sales because there is a restriction on the words being used to promote the product. Therefore, one needs to be very careful with content creation while using this form of advertising.

Web banners enable advertisers to use rich media content like logo, animation, and corporate colors while endorsing their product. The concept is similar to offline advertising except for the fact that creative content makes it more lively and fascinating.

2.PPC (Pay Per Click) in Search Engine Advertising is similar to CPC (Cost Per Click) in Web Banner Advertising where promoters get billed for the service only when a visitor clicks on the ad. Nonetheless, research has shown that internet banner advertising is a cheaper alternative for promoting products and services because CPC campaigns fare better compared to PPC marketing promotions.

3.Unlike text ads, web banners come in a wide range (eight) of shapes and sizes. Usually there are no constraints on the number of characters or words used in the advertisement. The most common banner sizes used in advertising campaigns have been included below for your reference.

Banners (46860 pixels)
Rectangles (300250 pixels)
Skyscrapers (120600 pixels)
Leaderboards (72890 pixels)

Conclusion:

Internet banner advertising provides a more flexible solution in terms of measuring brand awareness and providing a better return on investment.

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Advertising is a type of communication done through various media by industries, non profit organizations, business firms, individuals etc. Advertising actually informs and educates target audiences about a particular brand or service and influence them.

The job in advertising requires researching the client products and services, identifying the USP, briefing the team, coordinating with team and client, understanding the audience and delivering the best.

Advertising is one of the most important tools of marketing. People who are creative by nature can find advertising as their dream job. Today there is huge range of products and services in India. So advertising companies are hiring professionals to balance with the growing need.
There are professional training advertising institutes in India that offer diploma courses in advertising. Every company, organization use advertisement to promote their brand. Advertising job demands for qualifications and one can find a range of degrees and diploma courses available on journalism, mass communications and even public relations in advertisement.
Different types of advertising courses are offered in advertising institutes to cater to the specific needs of the field. The most popular among them are Diploma in Advertising, Diploma in Advertising & Communication Management, Diploma in Advertising & Marketing, and Diploma in Commercial Arts & Advertising. Some of the Advertising institutes offer Post Graduate Diplomas like PG Diploma in Advertising & Marketing Communication and PG Diploma in Public Relations & Advertising. Certificate courses of different duration are also available in this field.
The institutes offering the course are Futuristix Media Communication Centre, Sadhna Academy For Media Studies, Atharva School of Business, National Institute of Event Management, Delhi Film Institute, Genesis Institute of Business Management, Mass Co Media, Gecko Animation Institute, Apeejay Institute of Mass Communication, National Institute of Creative Communication etc.
As the communication and marketing technologies are growing, the advertising career is also growing. In return, it is opening vast opportunities for the talented advertising professionals. One can find job in Television, Newspaper, Websites, Radio etc.
In India, a career in advertising is booming. Advertising jobs have become quite popular. Youths having the desire to do something different are thronging the world of advertising today. Not just in India, but this career is highly in demand internationally.

To make an effective advertisement, the advertising personnel has to become a bridge between the customer group, the owner and the media in which the advertisement is to be featured.