Category: Advertising

The Shanghai Girls is a term for a particular style of advertising from the 1920s and 1930s that depicted very modern, beautiful women from Shanghai, China. These posters advertised a wide variety of products, including cigarettes, gum, batteries, perfume, medicine and many others. Shanghai experienced a population boom in the 1920s, when thousands of Russians and Jewish immigrants fled the Soviet Union after World War I. By the early 1930s, Shanghai had become the worlds fifth largest city, and was the residence of approximately 100,000 foreigners. The eyes of the world were on the city, and Shanghai became known as the news capital of China due to an increased world interest in the Far East and mounting concern regarding the Wests relations with Japan. The intrigue regarding this distant land may have influenced the incredible popularity of the Shanghai Girls ads of the early 20th century. Shanghai was also known to be a pioneer in the fashion industry, and the Shanghai Girls were considered to be glamorous fashion icons.

Though Shanghai is almost as far east as one could travel, the city boasted cutting-edge technology and a decidedly Western appearance. Around 1900, there was an immense push in Shanghai to modernize everything. Amenities and advancements born in the West such as elevators, air conditioning, neon lighting and department stores, popped up in Shanghai almost immediately. In 1882, Shanghai was the first city in China to install electric street lighting. The Easts fascination with the West (and vice versa) was perfectly complemented in the Shanghai Girls advertisements. The Shanghai Girls flawlessly melded the delicate, painstaking beauty of the East with the trendy, progressive advancements and desires of the West.

When a region seeks to modernize, its not unusual for the media to become more provocative in an effort to revise social stigmas and taboos. The Shanghai Girls were a good example of this common trend. The Shanghai Girls advertisements featured beautiful Asian women in vivid, colorful detail. Though the ads were meant to promote products, the ads themselves were works of art. The ads and other paraphernalia were generally reproduced from hand-painted artwork that was signed by the artist who created it. In addition to the beauty of the pieces, advertisers made the most of the motto sex sells, by sometimes featuring the ladies in revealing outfits. Revealing at that time sometimes meant featuring women in a short, form-fitting chi-pao, or classic Asian one-piece dress. Other ads presented women in even more alluring and provocative clothing.

The challenge to old-fashioned expectations of women didnt end with the clothing they wore in the advertisements. The women of Shanghai wanted to modernize not only their look, but their freedoms as well. Women were depicted in roles previously unfamiliar in Chinese culture, such as playing a European game of billiards. Until this point, women featured in Chinese paintings appeared in artwork for the sole purpose of being admired by men. In a sense, the women of older paintings suffered a decrease in social status simply by appearing in them. While the Shanghai Girls certainly used their sexual prowess to garner attention, it was on their terms. Instead of being only a pretty face with no real sense of purpose, these modern ladies held the subtle power to mesmerize a multitude of nations.

Carl Crow, a Missouri writer born in 1884, started the first Western advertising agency in Shanghai, which he managed for 19 years of his life. Crow is mostly credited with spearheading the marketing phenomenon of the Shanghai Girls. Crow was also the founding editor of the Shanghai Evening Post, and wrote 13 books during his lifetime. The Shanghai he met upon his arrival in 1911 was not the same Shanghai when he left 25 years later. The enormous economic boom had transformed the city immensely and Crow had transformed its role in advertising.

Advertising paraphernalia featuring the Shanghai Girls is very popular and collectable. One will find that the women who appear in older Shanghai advertisements from the turn of the 20th century are not nearly as captivating as the ones in the 20s and 30s. Additionally, the artwork is not nearly as vibrant and charismatic as its contemporary counterparts. Both original and reproduction advertising products, postcards and posters featuring the Shanghai Girls remain in high demand, even almost 100 years later.

Are you a business owner who is looking to expand your customer or client base? If you are, you likely have the goal of seeing an increase in profits. Although there are a number of different marketing approaches that you can take to make your business a successful and profitable one, you may not have the time needed to come up with new sales promotion ideas or have the time to implement them. If that is an issue that you are dealing with, you may want to consider doing business with an advertising sales promotion agency.

Advertising sales promotion agencies, as you likely already know, are companies that specialize in sales promotions, advertising, and marketing in general. Although there are an unlimited number of advertising sales promotion agencies to choose from, you will find that most have the needed training and hands-on experience that is required in advertising and marketing. That is why many business owners, like you, choose to use the services of an advertising sales promotion agency. Many business owners feel that they are able to save themselves time, as well as trust that they are able to receive quality results.

As previously stated, in a search for an advertising sales promotion agency, you will find that most agencies are made up of trained and qualified staff members. With that in mind, you are urged against doing business with the first advertising agency that you come across. Although researching advertising agencies may be one of the last things that you want to do, that research will likely payoff in the end, as it may actually have a direct impact on your business; therefore, it is important to do.

When looking for an advertising sales promotion agency to do business with, it is advised that you examine the reputation of the agency in question. This is best done with a standard internet search. You will want to perform a standard internet search with the name of the advertising sales promotion agency in question. Your standard internet search should connect you to online websites where the agency in question is being discussed. Also, a reputable advertising agency will inform you of their past and present clients. If these are businesses that you have heard of before, even just in passing, that is a good sign that the advertising agency in question knows what they are doing.

Another one of the many factors that you will want to take into consideration, when searching for the perfect advertising sales promotion agency for your business, is the approaches taken. When examining this aspect of advertising, it is important to remember that advertising agencies will not just outright explain their advertising techniques and sales promotion ideas to you. What you will want to get, however, is a reassurance that the agency in question is regularly on the lookout for new and unique sales promotion ideas that will work. Traditional approaches are also acceptable, but you will not want to pay a large fee for a job that just about anyone else, even someone without training, can do.

Although an advertising sales promotion agency will likely not outright explain their advertising methods and techniques to you, they may answer any questions that you have. This is where you may be able to gain insight into how your business will be marketed to the general public. For instance, many business owners rely on reward programs to help improve their customer count and client base. You may want to inquire as to whether or not the advertising sales promotion agency in question is equipped to handle, track, and monitor reward programs. The same can be said for other advertising and marketing techniques that you already know can benefit your business.

The above mentioned factors are just a few of the many factors that you will want to take into consideration, should you decide to use the services of a professional advertising sales promotion agency. As a reminder, if you have the time or the resources to perform your own marketing and sales promotions, you may want to look into doing so, as you can receive assistance with other companies, such as ones that give you access to promotional gifts for rewards programs and so forth.

Fort Lauderdale, FL, January 22, 2014 – Experience Advertising, Inc., a leading online marketing agency, has released their complimentary guide for ecommerce merchants titled: 30+ E-commerce Strategies to Grow Traffic, Conversions, Sales, and ROI in 2014. Each year, Experience Advertising releases this guide to assist ecommerce companies with their digital marketing, social media, and website conversion rate strategies.

Experience Advertising’s founder and CEO Evan Weber stated, “As a digital agency, we believe in empowering ecommerce companies with industry-best online marketing strategies, so they can maximize their traffic and revenue. Not every company can hire our agency to handle their digital marketing management, so we provide some practical strategies that their in-house team can execute. When they are ready to hire an agency to better handle their online marketing they will remember us. So it’s somewhat of a lead generator for us as well.”

This ecommerce guide provides strategies as it relates to the following areas of digital marketing:

Sprucing Up the Website

Email Marketing

Search Engine Marketing (SEO and SEM)

Social Media Marketing (Facebook, Twitter, and Instagram)

Boosting On-site Conversion Rates

Customer Interaction

Affiliate Marketing

Social Media Advertising

Customer Referral Programs

See the entire ecommerce guide here.

Experience Advertising, Inc. manages online marketing and digital strategy in the following areas:

Affiliate Program Management – in-house, major networks and CPA networks

Social Media Management – proactive social channel management

Facebook & Twitter Advertising Management – fan acquisition and revenue generation

Retargeting ads to web visitors that didn’t convert

Paid Search Engine Management – Adwords and Bing Ads

Conversion Rate Optimization – on-site multi-variate testing

Customer Loyalty Programs – customer referral programs, customer loyalty strategies

Sweepstakes and Contests – designed to building fans, opt-ins, and followers

Email Newsletter – HTML design, email list monetization

Webdesign – refurbishing or complete redesigns

Programming – front end and back end coding

For a complimentary analysis, visit Experience Advertising.

Press Contact:
Evan Weber
Experience Advertising Digital Agency
Fort Lauderdale, FL
+1 (954) 662-8010

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Importance of Marketing and Advertising for Any Business

For any business to succeed, it is very much important that the products supplied should be marketed properly. In this competitive business world, one has to blow his own trumpet to get popular and improve sales and profit. A good advertising campaign can help you to earn a fortune out of your investment. Since years advertising and marketing has been important for a business to be successful. Without advertising and marketing a product or service, cannot get popular amongst its users or consumers. No matter what type of business it is, it requires a well planned marketing strategy and an advertising campaign. Especially, if you own a company based in Asia and need to sell your products in Russia, you need to take help from a Russian Marketing and Advertisement Association. In this case, your marketing strategy should include an effective advertising campaign in Russia which is prepared by advertising agencies in Russia. To implement a well planned marketing strategy, you need to hire the best marketing and advertising company who can handle marketing and advertising jobs for your company in Russia so that you can solely concentrate on your core business. Below mentioned are the services provided by such an advertising and marketing company in Russia:-

Internet Advertising

Nowadays, internet is considered to be the most effective mode of advertising because more and more people have started searching on the internet for the products or services they require. There can be many ways of advertising on the Russian internet like website promotion, advertising on social networking websites, placing animated banners on the relevant websites etc., to attract the potential customers.

Mass Transit Advertising

The mass transit advertising in Russia refers to placing creatively designed advertisements on public transport vehicles, private vehicles etc., to create awareness about the products or services marketed amongst the people. Each of us might be reading ads on the vehicles on the road and if we come across the advertisement of the product or service we require, we are definitely going to try buying it. Thus, mass transit advertising can make your complete marketing strategy quite effective.

Outdoor Advertising

A very creative and attractive advertisement needs to be designed while using in outdoor advertising in Russia. Outdoor advertising can be very much effective as you can place your ad in the area where you target maximum customers of the segment you require.

There are other modes also of advertising like television advertising, radio advertising, press advertising etc. Not only should your advertising campaign be strong, your marketing strategy which includes market research and public relations should also be effective enough to achieve success for your business.

So, if you need to achieve success in Russian Market for your products, you can visit http://www.russia-promo.com, which is an alliance which combines advertising and marketing firms from all over Russia and provides specialized service in each and every advertising and marketing technique.

If random ideas and lateral thinking are your strong points, a career in advertising could be your forte. The field of advertising requires skill, creativity, out of the box thinking and the eagerness to do something different. There are many aspects of a job in advertising and in this write-up; we look to cover a few. There are various sub-streams in advertising and depending on what your qualification or skills are, you can pick one. In todays competitive world, the demand for a career in advertising is growing by the day. Companies across sectors and even individuals require advertising to promote their products, services and themselves.
Advertising is a sub-set of marketing; however, it is different from marketing in some ways. Advertising encompasses communication with the prospective consumers in a way that they become convinced about it and are eager to consume it. This is the basic aspect but what makes advertising so interesting is the way in which this communication is done. An advertising job requires and allows for creative ideas to the maximum. There are no donts. As long as the idea can strike a chord with the consumer, it will be a hit. In fact, most people who have had successful careers in advertising have been associated with unique, creative, one of its kind advertising campaigns. The idea may look weird prima facie but it may work wonders for the brand. Building brand perception is also important in advertising so the standard of advertising can make or mar any brand.
In India, in the recent times, advertising jobs have become quite popular. Young blood with young energy that is oozing with a desire to do something different is thronging the world of advertising today. Not just in India, but there are many career options in advertising globally too. If you think you have the knack to be able to communicate an idea in a way that can convince the consumer, you can safely look at advertising as a career option.

As aforementioned, there are various areas of work in the field of advertising. These are client servicing, creative department, media department, production, television and film, photography, market research, exhibition and event management & promotion and direct marketing. All these departments hold different responsibilities covering all aspects of a career in advertising. A successful professional in advertising would generally have gained some experience in all the departments at some time or the other even if he/she specializes in just one or two. It is important to have an overall exposure and get a correct understanding of the field that you are in.

When you decide to join an advertising job, the first thing that you would have to make your peace with is rejections. For any hit idea that goes on to become a success story, there are many rejected and failed ideas that never even see the light of the day. So, you have to understand that not everything that you think or come up with will be accepted by your seniors. So, dont be disheartened. In the beginning you may have to face many rejections, so just wear thick skin and dont let this thing bog you down from coming up with some other rocking idea.

Also, sometimes random, unexpected and last-minute changes are done on the basis of the requirements of the client or some research. Clients who pay the agencies for designing campaigns have very specific briefs and it is according to those briefs only that one has to work and make iterations in the work. So, it is not uncommon or unusual for small or even big advertising agencies to make multiple changes in their campaigns and ads before the final approval. Everyone has to be open to it.

An advertising job is not a typical 9-5 job. In advertising, there are bound to be late sittings and non-regular work hours. Be prepared for it. There is a lot of hard work that goes behind making an ad that one sees on TV or in a newspaper. So, if you are the type who wants a regular kind of life with enough free time to spend and everything planned beforehand, the world of advertising is not for you.

Advertising looks like a very glamorous world from outside and people have this myth that there is a lot of money in it right from the beginning but that is not true. An advertising job can be low-paying and very taxing in the beginning years. However, you dont have to rely on linear promotions to make it big here. It is purely dependent on your skill and creativity and how you want to take your career forward. An advertising job allows growth and freedom like no other job.

Few useful links:
http://naukri.com/
http://jobsearch.naukri.com/marketing-jobs/index.php