Category: Fashion

Are you considering joining the network marketing company Mary Kay Cosmetics, or have you already joined? Have you heard about the 95 % high failure rate? Now, this doesn’t mean that you can’t succeed – the failure rate isn’t 100 %, right? Well, I have written this article to make sure that you don’t end up like 95 % of the people in this industry. I want to emphasize the BIGGEST mistake you can make, and try and lead you in the right direction towards success.

We have all heard that making mistakes is human, and I believe it is – it is what helps us develop as persons and we become wiser in life. BUT with that said – learning from other’s mistakes can be just as good. There is absolutely no reason making the same mistake that SO many people have already made – including myself.

Joining Mary Kay Cosmetics, most have a dream about becoming financially independent, and that is certainly not unrealistic, because that is the opportunity that every network marketing company brings along with it. Unfortunately this remains a dream for 95 % of the people who joins. That is a lot of people, and I know for a fact that the reason for this high failure rate isn’t caused by lazy people – believe me, most people go into this, ready to do ANYTHING to succeed. So what is that they do? They take in all the advices they get from their upline and the company and they start making a list of all the people they know, they hand out business cards, they buy a replicated website and they bring people to hotel meetings. Now THAT is the biggest mistake that anyone can make when joining Mary Kay Cosmetics – or any other network marketing company. Too many people go into this industry thinking that it’s going to be easy, and it’s NOT! And using the techniques that have been proven wrong THOUSANDS of times every single day does not make any sense.

But what should you do? What is it that those 5 % does? Why is it that they succeed? To give you the simple explanation – they do three things that separate them from the 95 % who fails.

1. They forget all about what the company or their upline have EVER told them, and they recognize that doing something that has been proven wrong for SO long is a waste of their time.

2. They seek information elsewhere. They find the right information and learn how to become great marketers and how to grow their business.

3. They grow their business!!! They take the time to treat their business as a real business and they know that it takes effort to become financially independent – and they know that it will never be easy to succeed.

If you mix the above with a true want and desire you have success! So, if you want to become successful with Mary Kay Cosmetics, or ANY other network marketing company, you have to ask yourself whether you are ready to follow those three steps. If you still think that it will be easy to succeed and that you can do it by using the methods the company is teaching you, you will end up wasting your time. But if you are ready to do things right – do it!

Cosmetics have been a part of civilisation for most of mankind’s history. There is archaeological evidence showing that the first people to use cosmetics to enhance personal appeal were the Ancient Egyptians. One only need glance at a few Egyptian burial exhibits in museums around the world to see that makeup was an important part of the Ancient Egyptian culture.

It is also obvious from artwork and literature that the societies of Rome and Ancient Greece used cosmetics as well. There are even mentions of cosmetics scattered throughout the Bible. In addition to these cultures, cosmetics were used throughout history by people in other parts of the Middle East, China and Japan.

During the Middle Ages the use of cosmetics fell precipitously low, mainly because religious leaders claimed that the use of cosmetics was akin to harlotry (immorality or prostitution) and was a sign of a persons sinful nature. This belief persisted for centuries until the advent of the Renaissance.

From the Renaissance period to the Industrial Revolution, both men and women began to use cosmetics again in an attempt to disguise their agrarian looks. Farmers and other labourers who worked outside often had darker complexions, while the nobles making up the upper strata of society often had fair skin. It was common for the general public to attempt to lighten their skin in an attempt to look like the ladies and lords they admired.

Makeup and other cosmetics exploded in popularity during the early years of the 20th century. This boom can be attributed to women trying to emulate their favourite singers and dancers as the advent of Hollywood fashion turned the use of cosmetics from a fad into a raging phenomenon. This era also precipitated the blossoming of major cosmetics companies such as LOreal, Revlon and Estee Lauder.

The competition between these firms started during the early part of the century and intensified during the ensuing decades. These companies began to mass produce cosmetics and cleverly marketed their products to women working menial jobs during the First and Second World Wars. These women needed an escape, and cosmetics often made them feel better about themselves and their circumstances.

The popularity of television in the 1960s also changed the way cosmetics were marketed to women. National companies advertised freely on daily and weekly soap operas. Stay-at-home moms revelled in these programs and became loyal to the advertisers sponsoring them. The result was that woman from every socioeconomic class became purchasers of cosmetics, as they strived to emulate television heroines.

During the latter half of the 20th century, a minor backlash began to form against some of the marketing and production practices used by many of the cosmetics companies. Some policies that were especially outrageous to consumers included animal testing, false advertising and ethically questionable marketing to young children.

During the 1990s, the last decade of the century, in an effort to win back consumer confidence, many cosmetics companies, including MAC and Sephora, decided to pursue sustainable strategies, end testing on animals and use packaging made up of recyclable or bio-degradable materials. Its a movement that continues to gather momentum with better educated consumers insisting on quality, proof of efficacy and ethical behaviour.

Cosmetics have been an integral part of society since the earliest civilizations, and it is clear from their success in today’s market that, despite some set backs, people enjoy using makeup so cosmetics are here to stay.