Category: Industry

When you were a kid and had your first party, you (or maybe your parents!) did all you could to make it perfect: decorated, made snacks, put on the best tunes, etc. Yet, your party would only be a success if you had guests, LOTS of guests, attend. Although you sent out dozens of invitations, in the end you could only wait and see if people showed up.

The same is true in marketing your website. You can dress it up and invite dozens, hundreds, even thousands of people to check it out, but there is no guarantee people will reply; unless you ask the right people. Think about your party again-you knew your friends would show, but what about the prom queen or the quarterback? If these “influencers” were coming, you’d be sure to have a high turnout. Again, the same is true for your website. If you can get industry influencers and thought leaders to accept your invitation, you can bet those following these influencers will be close behind.

It makes sense: work with industry influencers and thought leaders and they’ll use their influence to share your site. But how do you find these influencers? How can you be sure they have real influence? Here are a few tips on where and how to finding industry influencers to help get your party going.

Good Old Google

Although it may seem a bit “old school”, a simple Google (or Bing or Yahoo) search will let you know the top sites in the target industry. The trick here is to use the right search terms for your industry. Try to use niche terms that are generally used by only those in the industry you’re targeting. Long tail searches can be helpful using questions or “how to” searches. For example, let’s say you sell craft supplies and want to target the scrapbooking industry. Using terms like “photo safe glue reviews” or “best craft scissors” would steer you towards niche sites. Long tail searches could be “how to scrapbook” or “tips on scrapbooking”. Search engines take into account site traffic, links and relevancy so the top sites you see are the top sites being used by those in your target industry.

Twitter

Getting in with a Twitter thought leader could make for some quick turnaround as the micro blogging site passes information along rapidly. The best way to find Twitter influencers is to use Twitter search sites and once you’ve found those tweeting in your target industry, you can see which handles tweet most often and/or have the most followers. Although Twitter influencers can generate quick results, they may not be lasting, as there is only so much one user can tweet.

Blogs

A good blog remains a gem in the world of internet influence. If you can find influential bloggers in your target industry, you’ll be able to get your message spread far and wide from a source many people trust. Top industry bloggers can be found using Google’s blog search. Again, you’ll want to use targeted terms in order to get the right blogs. Another smart search tip is to limit your results to blogs updated within the past month. This way you’ll be sure to get thought leaders that update frequently (although most do anyway, hence why they are thought leaders). Once you’ve found blogs, you’ll want to check out their ratings. You can tell high quality blogs by the amount of (legitimate) comments they receive or by looking for their page rank.

Facebook and LinkedIn

It can be a bit time consuming to find thought leaders through Facebook and LinkedIn as there are little to no tools out there to rate Facebook and LinkedIn profiles or groups. Another hang up can be privacy settings keeping you from finding out more about a user or group. When it comes to searching, it’s best to utilize advanced search fields to find specific, targeted groups within Facebook and LinkedIn. Once you’ve found these groups, check out how many members each has and how often they post. High member/frequent posting groups would point towards thought leaders. Also, scan for members that post frequently as these could be individual thought leaders within the group.

Once you’ve got yourself a good list of thought leaders, it’s time to send out the invites! Be sure to be transparent in your communication and show you have a real interest in the person/site by talking about some of their recent posts. It’s always best to lead with talking about what they’re saying, then slowly transition to introducing your site/product/service. Before you know it, your site will be hosting one rocking party.

Emerging Markets Direct (EMD) announced the release of their latest China Pharmaceutical Industry Report1H11. China Pharmaceutical market has been growing rapidly as the fourth-largest market in the world in terms of size. As one of the pharmerging markets in BRIC, the industry is expected to grow at 12.5% CAGR during 2009 2014. Backed by vast pool of talent, low-cost manufacturing capabilities, and huge market potential, it has attracted several global drug giants to outsource their R&D and invest in China.

While the market size of China Pharmaceuticals in 2009 was USD46.15billion, its overall health expenditure was among the lowest in the world comparable to that of Morocco, India or Saudi Arabia. In 2009, Chinas overall health expenditure was at USD230.7 billion, a 4.7% of total GDP. The industry is well-known for its fragmented nature with 7,664 enterprises in 2009, out of which local domestic enterprises account for 70% of industry sales.

Government policies change the landscape of pharmaceutical industry in China. A three-year health care reform was introduced in 2009 attempting to increase medical insurance coverage, upgrade grassroots medical institution and set up the basic medicine system. These gave a push to the generic pharmaceuticals with measures taken to curb over-prescription of unnecessary drugs. As a matter of fact, high-end drug distributors would be encouraged to consolidate in order to stay competitive.

Over-the-counter pharmaceuticals market is a growing segment in the Chinese pharmaceutical industry and set to double its market share by 2014. Backed by the aging population, increasing disposable income levels, and growth in the awareness of health care. Our analysts expect Over-the-counter purchases to increase along with the growth in the pharmaceutical industry as a whole. Facing the tough competition from hospitals, the market is set to diversify with vitamins, minerals and supplements leading the growth of this segment.
Generic Drugs market will boom for the next 4 years to come as expiring blockbuster drug patents cause a surge in generic drug production. Whats more, Generic segment remains attractive to foreign investments, where multinational companies merge and acquire generic drug companies to compensate for the loss of income from expiring patents. Our analysts think that generic segment will capture a larger consumer base owing to the health-care subsidy put forward by Chinese government.

What are the prevailing problems in the pharmaceutical industry? How is the development of Traditional Chinese Medicine market? What are the competitive advantages of China pharmaceutical research? How does the condition of patent law and intellectual property rights affect the industry? What are the trends and outlook of the China pharmaceutical industry? Which are the top 100 Chinese Pharmaceutical Enterprises in 2009? How about the SWOT analysis of China Pharmaceutical market?

The answers are here in our latest in our latest number. Complete with full analysis of key players including:
-Harbin Pharmaceutical Group Co.Ltd.
-Northeast Pharmaceutical Co.Ltd.
-North China Pharmaceutical Co. Ltd.
-Beijing Double-Crane Pharmaceutical Co.Ltd.

Profit now from our China Pharmaceutical Industry Report1H11

Table of Content
1. Industry Profile
1.1 Industry Overview
1.1.1 Structure of Chinas Pharmaceutical Industry
1.1.2 Industry Size And Value
1.2 Industry Production
1.3 Government Policies
1.3.1 Healthcare Reform Policy
1.3.2 11th Five-Year Plan
1.3.3 Intellectual Property Rights (IPR)
1.3.4 Administrative Protection
1.4 Pharmaceutical Industry Issues
1.5 Global Pharmaceutical Industry Trends
2. Market Trends and Outlook
2.1 Traditional Chinese Medicine (TCM) Market
2.2 Over-The-Counter (OTC) Pharmaceuticals Market
2.3 Generic Drugs Market
2.4 Research and Development (R&D)
2.4.1 Competitive Advantages In China Pharmaceutical Research
2.5 Imports and Exports
2.6 Merger & Acquisitions (M&A) of Companies
2.7 Market Outlook
3. Leading Players and Comparative Matrix
3.1 Leading Players
3.1.1 Harbin Pharmaceutical Group Co., Ltd.
3.1.2 Northeast Pharmaceutical Co., Ltd. (NPC)
3.1.3 North China Pharmaceutical Co., Ltd. (NCP)
3.1.4 Beijing Double-Crane Pharmaceutical Co., Ltd. (BDCP)
3.2 Comparative Matrix
3.3 Top 100 Pharmaceutical Enterprises in China
3.4 SWOT Analysis of the Pharmaceutical Market In China

4. Tables & Charts
Table 1: Summary of Chinese Pharmaceutical Market in 2009
Table 2: List of major drug patent expiry from 2010 to 2011
Table 3: Harbin Pharmaceutical Group Co., Ltd.: Financial Highlights 2007-2009
Table 4: Northeast Pharmaceutical Co., Ltd.: Financial Highlights 2007-2009
Table 5: North China Pharmaceutical Co., Ltd.: Financial Highlights 2007-2009
Table 6: Beijing Double-Crane Pharmaceutical Co., Ltd.: Financial Highlights 2007-2009
Table 7: Financial Highlights of the Leading Players 2008-2009
Table 8: Top 100 Chinese Pharmaceutical Enterprises in 2009
Chart 1: Gross Industrial Output of Medical and Pharmaceutical Products 2006-2009
Chart 2: No of Pharmaceutical Enterprises In China 2005-2009
Chart 3: 2009-2011Healthcare Reform
Chart 4: Global Pharmaceutical Market Size 2005-2009
Chart 5: OTC Pharmaceuticals Market Value 2005-2009
Chart 6: Total OTC Sales in 2009 by Breakdown
Chart 7: Import and Exports of Pharmaceuticals 2006-2009
Chart 8: China Pharmaceutical Market Projections (excl. HK) 2009-2014(f)

Even before, flying has been an innovation. Humans before couldn’t imagine of a time without journey. All they wanted was to fly. That’s why airplanes were born. Eventually, technology made it a reality for people to ride on the airplane near the pilot. People became restless that they started thinking of some beneficial ways where they can use the plane.

It was on the year 1910 when the idea that a plane can be used to carry shipments began. History revealed that a bolt of silk was the first to be shipped in a plane. The shipment was carried from Dayton to Columbus in Ohio. This was said to be the first demonstration of the air freight.

In 1919, another shipment took place. A converted bomber was shipped by the American Railway Express. The cargo was 1100 pounds, and was transported from Washington D.C to Chicago. Unluckily, the plane and the radiator froze had to land in Ohio. However, that didn’t hinder the people from using the plane as freight carrier.

During the late 1920s, more airlines operated as freight carrier. The creation of the freight carrier was used for American business only. The air freight had helped them not only in making the transportation of merchandise rapidly but also the fast pace of the process.

Undeniably, the primitive stages of the air freight business made a remarkable growth.

By the year 1927 to 1931 the number and size of the shipments had increased from 45,000 pounds to almost a million pounds. Though there were some effort at planning and organizing the air freight business, the commercial air freight did not operate until World War II ended.

The top 4 known airlines namely: American, United, TWA and Eastern formed the Air Cargo Inc. The primary mission of the company was to pick up and deliver cargo.

The Air Cargo was active until the end of the world. But in 1944, United and TWA began to be independent and had their own air freight business.

There were lots of small plane owners who wanted to part of the air cargo industry but were not accepted. The big airlines didn’t like smaller airlines to operate in the business. One reason for that was the possibility that the small airlines might screw up the constant status of the industry. Another reason was the former didn’t want to be involved in a competition.

Unluckily, those small plane operators who tried fell by the pavement. There’s only one that survived- it’s called the “Flying Tigers”. The Flying Tigers made it because it carried both military and civilian freight. And it was also known before as the largest in air freight liner industry.

In spite of the good start, the air freight business wasn’t developing that much. It didn’t work well in the business. Until someone in the name of Fred Smith opened up his new air freight known today as the Federal Express.

The Air Freight Industry Today

Federal express has been known today as one of the successful air freight carrier. With the aid of modern technology, it now uses air freight software to be able to provide the needs of the customers. The air freight software is the latest innovation for freight forwarders. It will resolve any problems in the system plus give you excellent and cost effective services.

Today the FedEx or the Federal Express is linked with the (UPS) United Parcel. The two freight carrier is now known to be the most reliable and trusted air delivery services in the country.

The entertainment industry has always attracted people of young generation to build professional careers. Billions of young people knock the door of the entertainment industry all the time as vacancies are always there. Especially with the rise popularity of the television, the demand for professionals in the entertainment industry has increased significantly.

Though majority of people come here to establish careers as superstars of the silver and small screen, today there are different types of jobs in the entertainment industry that people can opt for making a stable career with good amount of money. In the recent decades, technical jobs in entertainment industry like film direction, screenplay writing, sound recording, music direction, editing photography have become lucrative career options for many. In fact, today, the film and television schools are getting more applications for admission in these courses than acting in films.

Growing popularity of the animation films has also been a kind of blessings for lots of passionate people who are looking for careers in the entertainment industry. Thanks to the advanced multimedia educational and training courses, thousands of young and talented students are getting calls from big production houses to work in their film units. With an expectation to step in the film industry as animators lots of young people are taking admission inn the multimedia courses that are offered by various computer education institutions.

The growing popularity, specially the news channels has also been showing the door to professional success to many. Whenever you surf channels on your television set, you can see lot of new faces, either reading or presenting news sitting in the studio or providing live coverage of incidents or accidents right from the spots. Moreover , the faces are continuously hopping from one channel to another, from there to another for better pay scales and facilities, which proves that there are endless scopes in the media industry. In the recent times, there has been a significant surge in the number of news channels all over the world and as this trend is likely to continue, the media industry would become the professional address of billions of people.

The film and television institutes are also playing a significant role behind the success in the entertainment industry for lot of people. With their modern infrastructure, updated educational programs and teams of experienced faculties, these institutions are making people prepared to meet the demand of the industry. Apart from theoretical learning, these institutions are providing practical training programs with special emphasize on look, appearance, on-screen presence, style of news reading, presenting, and anchoring to the students to make them prepared to serve the industry on long-term basis.

Anchoring for television channels is also a lucrative career option these days. Lot of young and talented people are opting for it. Proper training in news and program anchoring could open the door to success in a big ways in this era of television, where reality shows are a dominant force. So if you have a desire to build up a career in the entertainment industry, you definitely need to have talent but to get yourself prepared for delivering your best in front of the camera you need proper training. So check out for courses in the nearest film and technical institutes today.