Tips For Becoming an Industry Expert in any Niche

No matter what type of online business you’re involved with, you have to be able to show people that you’re knowledgeable about your subject or niche. If you can prove your expertise in your targeted industry, your prospects will literally eat out of your palm. There are, happily, certain shortcuts you can take when it comes to gaining expert status in your niche, so that you don’t have to wait many years before you’re taken seriously. There are actually some techniques that will enable you to catapult yourself to expert status in a short amount of time, and we’ll be looking at some of these in this article.

If you want to be an expert, you have to be willing to study your chosen topic on your own. You have to approach the topic in your own way and be willing to make some mistakes as you learn. Before you can gain the reputation as an expert in your niche, you have to accumulate some genuine know-how in this field or your target market won’t put their trust in you. What stands out if you look at the biggest names in business or internet marketing is that they had to learn a lot on their own, and when they made mistakes they didn’t let that stop them. If you want to see the same happening with you and if you want your target market to see you as an expert, then give yourself every opportunity to learn, whatever you think is necessary. Conduct Webinars: These days, online seminars or webinars are really hot because people love getting valuable content served them on a silver platter, and that too live. Running a webinar allows you to connect with your audience in real time and isn’t that difficult thanks to the available software tools. You can showcase your expertise when you answer your attendees questions during the webinar. And if you provide the attendees with good value, they are more likely to talk about you with their friends and colleagues. Holding webinars on a regular basis will help elevate you to expert level in no time.

Become Known As an Expert Speaker: If you search for live events within your chosen niche, you’ll probably be able to find some in your area where you can speak. There are some events where anyone can sign up as a speaker; in other cases, you’ll have to arrange it beforehand with the organizers. You should be willing to speak at small or medium sized events and not expect to get paid, as many organizers are seeking speakers who can enhance their events without charging anything. The organizers will be glad to have you contribute, and you’re building your reputation, so everybody wins!

There are, as we’ve seen, several effective strategies that can demonstrate to your target audience that you’re a legitimate expert in your niche. There’s nothing more powerful for your business, as this is what makes people seek you out.

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Organic Industry Watchdog FDA Food Safety Rules Threaten to Crush the Good Food Movement

September 19, 2013 FOR IMMEDIATE RELEASE Contact: Mark Kastel, 608-625-2042

Organic Industry Watchdog: FDA Food Safety Rules Threaten to Crush the Good Food Movement

New Report Suggests Proposed Rules Could Drive the Nation’s Safest and Best Farmers Out of Business

http://www.cornucopia.org/2013/09/fda-food-safety-rules-threaten-crush-good-food-movement/ CORNUCOPIA, WI: After years of deliberation in Congress, interagency meetings, lobbyist activity, and a never-ending stream of food poisoning outbreaks, the Food and Drug Administration (FDA) is finally poised to implement the Food Safety Modernization Act (FSMA).

However, according to a just released white paper by The Cornucopia Institute at http://www.cornucopia.org/FoodSafety/, the FDA’s draft rules are so off the mark that they might economically crush the country’s safest farmers while ignoring the root threats to human health: manure contaminated with deadly infectious pathogens generated on “factory” livestock farms and high-risk produce-processing practices.

-In response to deadly outbreaks involving spinach, peanut butter and eggs, Congress acted decisively three years ago to pass the Food Safety Modernization Act,” said Mark A. Kastel, Codirector at The Cornucopia Institute, a farm policy research group based in Wisconsin. “Better oversight is needed but it looks like regulators and corporate agribusiness lobbyists are simultaneously using the FSMA to crush competition from the organic and local farming movement.”

Cornucopia’s report closely examines the FDA’s draft regulations (http://www.fda.gov/Food/guidanceregulation/FSMA/ucm334114.htm) for implementing the new food safety law, and a new FDA guidance (http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/Eggs/ucm360028) designed to control Salmonella in eggs produced by outdoor flocks. The report concludes that the new proposals would ensnare some of the country’s safest family farmers in costly and burdensome regulations in a misdirected attempt to rein in abuses that are mostly emanating from industrial-scale farms and giant agribusiness food-processing facilities.

Family farm advocates, and groups representing consumers interested in high-quality food, thought they had won a victory when the Tester/Hagan amendment was adopted by Congress exempting farmers doing less than $500,000 in business from the new rules. But Cornucopia’s report suggests the FDA seems more interested in a “one-size-fits-all” approach to food safety regulation.

In reality, the report suggests that small farms are not really exempt. The FDA is proposing that the agency can, without any due process, almost immediately force small farms to comply with the same expensive testing and record-keeping requirements as factory farms.

“In practical terms,” explains Judith McGeary, a member of The Cornucopia Institute’s policy advisory panel and Executive Director of the Farm and Ranch Freedom Alliance, “the FDA will be able to target small farms one-by-one and put them out of business, with little to no recourse for the farmers.”

The FDA’s economic analysis also shows that farms over $500,000 (still small in the produce industry) will be significantly impacted with some being driven out of business.

“The added expense and record-keeping time will potentially force many small and medium-sized local farms – owner-operated, selling at farmers markets directly to consumers or to local grocers and natural food co-ops – out of business,” Kastel added.

The Institute’s analysis points out that the FDA has wildly inflated the number of foodborne illnesses that originate from farm production (seed to harvest rather than contamination that occurs later in processing and distribution).

It also alleges that the FDA has failed to recognize that specific processed crops such as fresh-cut, or produce grown in certain regions are the genesis of 90% of dangerous outbreaks in fruits and vegetables. In addition to imports from countries like Mexico, where the most recent Taylor Farms Cyclospora outbreak (http://www.nytimes.com/2013/08/30/business/taylor-farms-big-food-supplier-grapples-with-frequent-recalls.html?_r=0) originated, the evidence indicates that fresh-cut bagged/boxed salad mix and greens, other pre-cut vegetables and sprouts are much more prone to contamination.

“The proposed rule is a mess,” said Daniel Cohen, owner of Maccabee Seed Company, a longtime industry observer. “The FDA has much greater expertise on food safety issues from harvest to the consumer, but focused instead on farming issues from planting to harvest. Limited, modest, and more focused steps to improve on-farm food-safety could have produced simple, affordable, effective, and enforceable regulation.”

According to Cornucopia, the most important lost opportunity in the collaborative process between Congress, the FDA and the USDA is the lack of attention directed at the giant concentrated animal feeding operations, or CAFOs (factory farms) raising livestock. The massive amount of manure stored at these factory farms is commonly tainted by highly infectious bacteria that have been polluting America’s air, water and farmlands.

“Federal regulators propose nothing to address sick livestock in animal factories and their pathogen-laden manure that is contaminating surrounding rural communities, nearby produce farms and our food supply,” Kastel lamented.

No More Organic Eggs?

The 2010 salmonella outbreak in eggs, centered in Iowa, shone a spotlight on industrial-scale egg houses confining thousands of hens in filthy and dangerous conditions.

The salmonella outbreak led to comprehensive regulation and new guidance for organic farmers. Organic farmers are required by federal law to provide outdoor access to their hens and the new FDA guidance, according to Cornucopia, materially undermines this management practice. And they are doing this despite scientific evidence tying higher rates of pathogenic contamination to older, massive factory farms with cages and forced molting (practices banned in organics) rather than raising birds outside.

“Their new guidance, on one hand, will make it difficult, expensive and maybe even impossible to have medium-sized flocks of birds outside,” Kastel stated. “At the same time, the FDA has colluded with the USDA’s National Organic Program to say that tiny ‘porches’, which hold only a minute fraction of the flock, will now legally constitute ‘outdoor access.’ This is a giveaway to conventional egg companies that are confining as many as 100,000 birds in a building and calling these ‘organic.'”

The Cornucopia Institute has publicly stated that they are investigating legal action against regulators if enforcement action is not taken, under the Organic Foods Production Act (http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC50603700), against the large industrial operations confining laying hens and broilers indoors.

The issue of food safety in Washington has been a contentious one, causing rifts even between nonprofits representing the interest of consumers and family farm organizations that have been historically aligned in support of organic and local food. Some consumer advocates pressed for no exemptions, even as farm policy experts have supplied evidence indicating smaller, family-operated farms are inherently safer.

“Only an idiot would not be concerned with food safety,” said Tom Willey, a Madera, California, organic vegetable producer and longtime organic advocate.

Added Willey: “The antibiotic resistant and increasingly virulent organisms contaminating produce, from time to time, are mutant creatures introduced into the larger environment from confined industrial animal operations across the American countryside. The FDA’s misguided approach could derail achievements in biological agriculture and a greater promise of food made safe through respect for and cooperation with the microbial community which owns and operates this planet upon which we are merely guests.”

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The Cornucopia Institute is a nonprofit organization engaged in research and educational activities supporting the ecological principles and economic wisdom underlying sustainable and organic agriculture. Through research and investigations on agricultural and food issues, The Cornucopia Institute provides needed information to family farmers, consumers, stakeholders involved in the good food movement, and the media.

The Growing Industry Of Barbecue Sauce

Have you noticed lately when you go to the grocery store that the section for barbecue sauce is expanding? What used to be a market for only a few different brand names of virtually the same basic tomato based sauce is now a wide selection of sauces made by both big corporations like Kraft or Bulls Eye, to smaller companies who are only focused on their specialty sauces. From the Chicago based Sweet Baby Ray’s, to the North Carolina style Scott’s, they are all out there somewhere to be purchased. Some are nationally sold, others regionally, but with the ability to now purchase nearly anything via the Internet, you can even buy local sauces made in the Carolinas, Texas, or Kansas City. Don’t forget Memphis too.

Barbecue sauce has nearly surpassed all condiments in total sales, and increases as new products keep emerging. It seems once one brand adds a specific flavor, like a hot variety of sauce for example, then every other manufacturer follows suit. When a trend takes off within a specific market, it does not take long now in our automated world for the word to get out. Production seems to start instantly on new lines of products in all things, and barbecue sauce and its market is no different.

This up trend in the barbecue sauce industry has opened the door for any new upstarts to fight their way into the market. If you are a master griller who has come up with your own fantastic sauce recipe, it might be the time to begin bottling it and selling it. Another way to get your name out there is to enter some cooking contests with your sauce, and a few good showings or victories at these events will get your name out there as well. So don’t underestimate your culinary skills and don’t be afraid to put your sauce on the map.

More and more in every industry single individuals are making their products known to the world and selling them with success. The barbecue sauce industry is booming in this way, often through restaurant owners bottling and marketing their secret sauce to the public through their establishment as well as to local markets and on the Internet. Local sauces that were once unknown to the world are being presented to a much bigger market now with so many avenues of advertising available today.

Handicrafts Industry Overshadows Jodhpur Economy

Jodhpur handicraft industry has eclipsed almost every other industry in this second largest city of Rajasthan in recent years. The importance of handicrafts industry makes Jodhpur news weightage over other cities across the country.Especially wooden furniture made in Jodhpur has always been in great demand not only across India but abroad too. The furniture export alone accounts for more than Rs 1 crore in Jodhpurs economy. The large profits in wooden furniture often qualify for a lot of space in Jodhpur news as the figures are remarkable. The handicrafts industry provides employment to more than 200,000 people in Jodhpur.
Under the reign of Maharaja Umed Singh, Jodhpur grew into a fine modern city. Later, the citys handicrafts industry also prospered under the British Raj. The merchants, the Marwaris, flourished endlessly. They came to occupy a dominant position in trade throughout India. Marwaris are famous for their business skills across the country. Their skills of trade were brilliantly woven with their handicrafts talents. This brought out the dominant handicrafts industry that has eclipsed the economy of Jodhpur. Weather in the city is dry and hot, a typical desert weather. The climate conditions in the city leave little scope for agriculture to flourish. Wheat and red chilli are the only crops mostly cultivated in Jodhpur. This gives more leverage to cottage and handicrafts industries in the city.
Other handicrafts that flourish in the city as Jodhpur news often points out are textiles and metal utensils. Bicycles, ink and sports goods made in Jodhpur are also in high demand across India. The cottage industry of the city, too, often claims large space in Jodhpur news. The cottage industries that manufacture glass bangles, carpets, cutlery and various marble products are often the gifts of token presented to esteemed foreign visitors to the city. Even political visitors to Rajasthan are presented with special handicrafts items from Jodhpur.
Jodhpur Hindi news is often sings laurels for the city’s handicrafts. One can avail Jodhpur handicrafts right from ones homes as several traders in the city provide online shopping and delivery facilities. However, if you want to the authentic feel of these handicraft items, it is suggested you visit the city and have your own pick from the widest range of handicraft items available in the country. Jodhpur is connected to various big cities through daily flights. Daily flights from Delhi, Udaipur and Jaipur connect the city to the outside world. The city offers various means of local transport. Taxis, auto rickshaws and tongas can be found in every nook and corner of the city. Jodhpur Hindi news is the best place to find information on local transport in the city.

Automobile Industry In India

Car-ownership is a symbol of economic progress and is very high on a consumers wish list of products. The face of the Indian automobile market has changed tremendously since the turn of the millennium and will change even further since Nano. Indian automobile industry has metamorphosed into a great industry since the first car ran on the streets of Bombay in 1898. Today, automobile sector in India is one of the key sectors of the economy in terms of the employment. Directly and indirectly it employs more than 10 million people and if we add the number of people employed in the auto-component and auto ancillary industry then the number goes even higher.

The automobile industry lists heavy vehicles like the trucks, buses, tempos, tractors, private or commercial passenger cars and two-wheelers. The automobile sector in India underwent a metamorphosis as a result of the liberalization policies by the government since 1991 which included relaxation of the foreign exchange and equity regulations, reduction of tariffs on imports, and refining the banking policies. After the automobile industry opened to direct investment from foreign countries in 1996, global automobile industry majors moved in. Automobile industry in India also received a boost from stringent government auto emission regulations over the past few years. This ensured that vehicles produced in India conformed to the standards of the developed world.

Indian automobile industry has also become an out sourcing hub for automobile companies worldwide, as indicated by the zooming automobile exports from the country. Today, GM, Ford, Hyundai, Honda, Mitsubishi and Toyota have set up their manufacturing units in India. Due to rapid economic growth and higher disposable income it is believed that the success story of the Indian automobile industry is just beginning. Factors influencing the growth of the auto industry include sales incentives, introduction of new models as well as variants and easy availability of low cost finance with comfortable repayment options continued to increase demand and sales of automobiles.

The major characteristics of Indian automobile sector are:

Indian automobile is the second largest two-wheeler market in the world
Indian automobile fourth is the largest commercial vehicle market in the world
Indian automobile is the 11th largest passenger car market in the world
The Indian automobile will be the world’s third largest automobile market by 2030

Trend of Growth of the automobile industry in India:

Growth of exports of 32.8 % in commercial vehicles as against passenger cars
Output of commercial vehicles has grown 2.8 times compared to the 2.2 times increase in passenger cars
Two-wheeler output continues to dominate the figures of the sector
In 2003-04, for every passenger car turned out, there were 7 two-wheelers produced
In the two wheeler segment, there is a greater preference for motorcycles followed by scooters
Mopeds have registered low or negative growth
Export growth rates have been high both for motorcycles and scooters

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