China’s Men’s Cosmetics Market Needs To Be Developed
In the early of the reform and opening up, China’s cosmetics sales was 350 million. In 2006 China’s cosmetics sales exceeded 100 billion for the first time. Subsequently, the sales of cosmetics industry grow rapidly. In 2009 the sales were 400 times of that in 1980.
From the January to August in 2010, the sales value of China’s cosmetics industry reached 124.309 billion yuan, an increase of 23%. In 2009, China’s cosmetic sales value reached 150.52 billion yuan, an increase of 11.2%.
From the January to August in 2010, the total profits of China’s cosmetics industry reached 10.459 billion yuan, an increase of 9.1%. In 2009, the total profits of China’s cosmetics industry reached 15.495 yuan, an increase of 12.5%.
The per capita consumption level of Guangdong, Shanghai and Beijing is significantly higher than the national average level. While the per capita consumption level of cosmetics in developed countries is much higher. China’s cosmetics market has great room for growth. China has become the third largest cosmetics sales market only after the United States and Japan. The current kinds of men’s cosmetics are still relatively few. Few brands can truly win the customer’s trust. Few large brands have launched men’s grooming products.
But clearly this simple skin care products can not meet the requirements of many men. But foreign brands are too expensive and small domestic brand is too cheap. Therefore, the major domestic manufacturers have started to develop technology for beauty products that are needed by more men. They also began to introduce some foreign beauty equipment.
Now there are more and more professional beauty services for men. Men’s grooming items will be more detailed, professional, no longer just facial care and foot massage. It has been refined out tens to hundreds of different series of facial care, body care and foot care.
The requirements of some women on the beauty are often beauty and character, but basically most of the men were concerned about the actual quality of their skin, whether the perfume is suited to their temperament and how to do more to cover up their beauty weaknesses. So men are more practical. The effect is gradually revealed, so their beauty consumption is more lasting.
At present, male skin care market is like nursing infants. It is still in its infancy. Both the domestic and international brands have launched their own skin care products for men to seize the market. In the next few years, the market competition of the Chinese men’s skin care products will be more intense.