How To Grow Your Restaurant Business
Opting for our restaurant online ordering system is a great way to jumpstart sales in your food business. However, it would be lax to simply depend on the efficiency of the software that Food Online Ordering Systems offers. One of the main obstacles owners in the food business face is actually getting a majority of potential clients to make use of their online menus. Here are some of the things that you can do to grow your business and experience exponential profits after installing our online ordering system for restaurants.
If your potential clients do not have an inkling about your online food ordering system, then they will not be able to make any use of it! Some of the ways that you can increase the awareness of your new software is through an email list. Sending promotional emails to your already established client base informing them of your new policy of accepting online order can be a great way to boost your business. Additionally, take measures to ensure that all walk in clients are informed about the online menu ordering system. Social media is a third way of maximizing awareness as majority of people have at least one social media account be it Facebook, Twitter, Instagram and more.
Offer free coupons
Everyone loves a freebie! If you would like to grow your restaurant business using your online ordering software, offer free coupons to everyone. However, ensure that these coupons are only redeemable online to direct traffic to your online menu. Another thing to keep in mind is that the promo codes that you give away should only provide a discount on what is available, rather than paying for an entire meal. For instance, you can give away $10 coupons but ensure that clients have made a minimum order of $20 to protect your bottom line. Most people will be more willing to spend the extra money of they are assured of getting a valuable discount.
Start a loyalty program
When most people think of loyalty programs, it is usually associated with supermarkets and frequent flier miles. However, this does not mean that your restaurant business cannot profit from it too. If you would like to increase sales and grow your restaurant business using your online ordering system, reward customers who place their orders online. Not only will it give your client base an incentive, but it also retains customers as they strive to accumulate the loyalty points. Therefore, instead of them ordering in from a different restaurant, chances are they will use your menu instead. With this method, it is advisable to have a system for tracking the points on your website so that customers can see how many points they are making by choosing to order online.
Aesthetics are vital
Having a restaurant ordering system is a step towards boosting your food business, but you have to make navigation enjoyable for your customers. With our company Food Online Ordering Systems, you get interactive and engaging software that makes the end user experience pleasurable. You have the option of posting your menu items with colourful graphics and can even include video if you choose to! These added visuals bring your menu items alive and give you potential customers the extra push they need to satiate whatever meal item it is they are craving.
Include all your content
A common mistake most business owners with online ordering systems make is excluding some menu items as they deem them minimal to the bottom line. For example extra cheese, extra sauce and more. For you to make the most of our software and boost your business, ensure that everything that you offer is clearly on display online. Remember that many of these potential clients may have never paid a visit to your premises before. As such, you need to inundate them with everything that you have so that they have a wide selection to choose from.
Free delivery orders
Unlike freebies in the form of coupons, you should also consider including free deliveries of food in your online restaurant ordering system. Customers who are purchasing food online to be delivered will already expect to pay a certain delivery fee. However, you can increase your potential client base as well as retain customers by offering free orders above a particular dollar amount. For instance, you could have a policy whereby all food overs above $50 will be delivered free. This will also give your customers an incentive to purchase more food just to avoid paying delivery charges. This tactic also makes group orders more commonplace for your business. Targeting campuses would be one way to maximize on this, as students will almost always chip in to make the food order rather than buy their food individually.
Exemplary customer service
Granted, one of the main advantages for your business when it comes to using an online ordering system is that you need less people on the ground to deal with clients. However, you should keep in mind that some potential customers may have a problem with their order or may simply want some confirmation on coupons, your loyalty program and more. Thus, it is best to include your contact information online. Do not stop there though. Have the employees manning these contact outlets trained in customer service as they will be representing your business when they ineract with your potential clients. Great customer service usually results in repeat clients thus boosting your sales.
Have limited offers
Limited offers are a great way to boost sales in a short amount of time. You can choose to post great offers online for a specific period of time for example buy one get one free, free drinks with every meal and many more. Generally, this will simply be limited to your budget and creativity. Limited offers will also work toward directing traffic to your online ordering system making it a win whichever way for the business. Customers tend to be more likely to engage in limited offers, as they will reason that they will not be available for long thus they need to act now. These impulse buys can help raise your bottom line quite significantly.
There are many more ways that you can grow your restaurant business using online ordering software and we at Food Online Ordering Systems are here to help!