How To Integrate A Squeeze Page Into Your WordPress Blog
Including a squeeze page into your WordPress blog or Blogspot website is critical to ensuring that you gather as many subscribers as possible. In order to decide how to do this you must first understand what a squeeze page is. There are two common schools of thought about what a squeeze page is. The first is the most common, which is simple a page that solely an email capture page and nothing else. Others think that it can be a page that also includes other information and links as well.
There are several different ways that you can utilize a squeeze page with your blog. Let’s take a quick look at them and what advantages they will give your blog and your business.
1. Semi-Squeeze Page
This is a small section of your website that exists on every page, usually in the upper right hand corner. It can be a large section enticing people to sign up for your list for a free trial or additional free product like an ebook, video, or audio. My personal favorite twist to this strategy are the peel-away ads. Those small ads in the upper right hand corner, that make it look like your website peels away to reveal a free offer. This type of strategy has the advantage of existing on any number of pages. It can just be on your homepage or every single post. It is up to you.
2. Static Homepage
This type of strategy is when you have a static homepage for your blog that is actually a squeeze page. This means that everyone will see this squeeze page when the first look at your blog. The obvious advantage is that every person will see your squeeze page, possibly multiple times. The drawback, however, is that people can get sick of these pages quickly and possible quit looking at your website. This means that your static homepage needs to be a quality squeeze page, yet still have useful links and advice that allows people easily navigate to your actual posts.
4. Back Door Squeeze Page
This type of setup is continually a high conversion and minimally intrusive to your visitors. You create a separate squeeze page for your blog or website that redirects automatically to your blog after visitors sign up for your list, or simply click on a link that leads directly to your blog. Next, you focus all of your marketing efforts to push people to your squeeze page and let your blog essentially advertise itself through simple methods like bookmarking. By using all of your other efforts to push your squeeze page, it will not only attract more customers, but your page ranking will climb. This means that all organic or search engine traffic that appears get sent directly to your back door squeeze page.
All 3 of these strategies have been proven effective. However, some may work better for WordPress than for Blogspot. Take some time and decide where you want your squeeze page to be and how you want it to interact with your website. This is ensure that you choose an option that not only suits your needs,but also the expectations of your visitors.