Macro Yuzuo industry boss ASUS push Giant Lion Plan – Asus, Acer – Communications Industry
HC communication network : Every Chinese New Year, PC industry, someone shouted chant, strong business reputation for the coming year.
Usual this year, is the voice of Taiwan’s largest PC Hutch macro?, ASUS. Last night, they are almost the same time year-end banquet was held, and the site announced a new strategy for the future, a more than a high tone.
Global notebook industry in the first six of the Asus, rush like a lion. Johnny Shih, chairman, said in 2009, Asustek in the supply chain management, significant progress, the company decided to start and is confident about the second generation of “giant lion program.”
The core of this plan consists of two parts. The first notebook in the field of “three-three plan”; second board in the field of “55 plan.” “Three-three plan” means is that next year 2011, ASUS should cut the world’s top three notebook business account; the “55 Plan” is, 5 years, ie 2012 (starting from 2007) ASUS motherboard brand business worldwide market share will reach 50%.
“Is not only a giant lion, but to be LIONKING (Lion King).” Johnny Shih said.
Than last year, Dell became the world’s second-largest notebook business macro?, It is complacency. The company chairman JT Wang said at the annual meeting: “Needless to say, this year’s goal is to achieve NB (notebook) on the right the first shipment.”
JT Wang said that in 2009 the world a “gloomy”, the main competitor decline by 15% to 20%, while the macro? Produce a revenue growth of transcripts, while reducing costs, profits grow slightly. In a “second” after doing the “Boss” has no choice. Macro? CEO Lanci said the spot, this year, internal notebook shipment goal from the original growth of 3 percent to 35% ~ 40%.
Taiwan Hutch goal clearly different. Macro? Finger at HP. ASUS did not mention the name, but under the current rankings, it must go beyond the Toshiba, Lenovo, to achieve the objective. As of last year, Asustek ranked No. 6, Top 5 were HP, Acer?, Dell, Lenovo and Toshiba.
Macro? Notebook shipped 33 million units last year, this year’s goal is to more than 45 million units, directly beyond the Hewlett-Packard. This is not easy. Although the HP series of product quality complaints and litigation experience, but also do not see the weak trend, recently, it has announced this year’s strategy, the channel will further sink, much to suppress the momentum of Lenovo.
JT Wang said, can be expected, the match this year or will “do anything to” anti-system. But now the company in better shape. Ship or whether the first quarter were very strong for new orders, and supply chain partners are committed to fully assist macro? Board the world’s throne. He said that in the first quarter results certainly “momentum rainbow.”
But the revenue base camp is in the credit crisis in Europe. JT Wang said that in Europe a “problem” countries account for the macro market? Revenue share is not high, there will be no material impact.
Comparison, Asus seems more difficult. It might be able to go beyond Toshiba, Lenovo, but beyond some difficulties. ASUS notebook shipments last year, about 12.2 million units, slightly behind Lenovo, to grow 30% this year to reach 16 million units scale.
But Lenovo has been completed over the past year to adjust organization and products began to show a counter-trend, over the past two consecutive profitable quarter, plus cash on hand, there are more than 20 billion dollars. Lenovo recently launched a mobile Internet strategy, will strengthen this year, consumer products Marketing Not willing to be overtake.
However, it is undeniable that the Chinese market, Lenovo’s headquarters are encountering increasing pressure. “First Financial Daily” in Shanghai’s Xujiahui shopping recent series bainaohui, Pacific Computer, Dinghao and Computer City Furong River Tianshan road, almost every prominent Sell Location, have the macro?, ASUS, Dell’s figure, which has entered the fight was close.
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