Nike’s Strategy To Enter China
As the world’s oldest sports, Nike’s strategy into China this summer has only just started. Including small cloth, Hamilton, Nike signed a number of players, including China’s goal is not to promote the shoes, but to China to attend a series of training camps. But these players for the majority of fans have also demonstrated the latest model of Nike shoes, such as “uptempo Series”, “hyperize Series”, “Jordan series,” and Nike’s retro casual style. But as a leader, how will Big Brother’s Nike promote sneakers in China missed a good chance? They sent a Bryant as a “vanguard Great General.”
Kobe in China in addition to participating in this series of “disciples activities”, there is a major form is promote their own “Nike Air ZooM Kobe IV. This collection of Nike’s most advanced and leading technology to help Kobe Bryant shoes has a magic in the finals to play. its technical content and design that goes without saying that the fans are very clear. for the shoes along with Kobe Bryant had a very successful season, “Aiwujiwu” mentality so many Kobe Bryant The “fans” rushed into this new “KOBE boots.”
James, Paul, Anthony and other players are starting to visit the Nike contract in China. LeBron – James from a trip to China to participate in its launch of the new Nike basketball shoes NikeAirMaxLeBronVII limited series of the fourth double – Beijing Limited Edition release of the ceremony.
Carmelo Anthony had just come to China to personally introduce the market JordaMeloM6 signature shoe. Meanwhile, Anthony is also friendly with the fans to interact with Professor Jorda series of clothing, together with the fans realize Jorda series consistently demonstrated the movement of luxury fashion brand’s classic show JORDAN. New JordaMeloM6 shoes outsole is a star pattern on behalf of Puerto Rico (Anthony’s ancestral home) the flags and painted the port of Baltimore, inter-city lines, as an expression of respect for Anthony home; printed on the outer end of AU79/08, AU79 represents one of the atomic number of gold, 08 refers to the Melo won the Olympic gold medal in 2008, while the tongue on the star represents a hole in the Baltimore “Cameron? Anthony Youth Development Center”, which represents After Anthony gold medal in access to social commitment. After the introduction of the new shoes, Anthony is professor of lucky fans in person at the scene with clothing, encouraging evidence of Jorda series for a variety of venues both inside and outside of the match, as fans patiently explained Jorda series of fashion elements, leading from basketball fans to experience Jorda series of classic fashion arena.
Queen Paul flagship brand awareness in China is to design three prototype Zhao famous “LittleGragon” version of AirJordanCP3.II boots. Full of male hormones in the armor of ancient battlefield and the unique shape of the AJ logo reveals the ingenuity of the designer’s unique. And Paul quite a pack with Chinese characteristics are also quite pleasing. Currently in the market, this version of the CP3.II very sought-after, almost out of stock. This presumably more determined to AJ signature shoe will be combined with Chinese elements like the design.