In the fashion world the question that has often been asked is: “Why has men’s underwear never been in fashion?” It is an area that has been neglected with very little in the way of changes in the past ten years. Function and comfort have been addressed throughout the evolution of men’s underwear, yet fashion has been relegated to an inferior place in this niche in the industry. The wheels of change however, are slowly starting to turn, with new designers following the lead of the top designers and incorporating their season’s colors into their underwear collections.
Men’s underwear styles, as we know them today have had a progression through long underwear union suits, briefs, boxers, Y fronts and thongs. Today, low rise “gripper trunks and square cut briefs are currently doing well in terms of sales for Calvin Klein, 2(x)ist, C-IN2, Ginch Gonch and Andrew Christian” according to FreshPair.com President Michael Kleinmann. Additionally, Alenver Inc., new to the underwear market has also tapped into the low-rise fashion with its messaged waistbands designed to be seen above the jeans waistline.