There are many different methods of advertising when it comes to the Internet. One of the better known methods is pay per click, which means that when someone clicks on your ad, it costs you money. How much it costs varies depending on the word and other different factors which are dependent on the service provider you are using. As with any type of advertising, there are good and bad reasons to use this method for your business.
A benefit to using pay per click is that you will see immediate results from your campaign. Once you set up your ad, you it will be visible immediately and you will know very shortly how much traffic it is getting and what is or is not working. Other advertising campaigns may take months before you see results from them which costs your money during that time.
With pay per click advertising, you have control over how much money you spend on your advertising campaign. You decide how much you want to spend on each keyword over a certain time frame. You are able to spend a different amount on word A than word B so you can choose a different budget for different products.
If you have a specific geographic target in mind, you are able to target your ads toward that area. This allows you to have a truly global business, or you can target customers who do not even live anywhere near you. Depending on your business, this may be a good method to engage in if you are trying to expand your customer base.
Due to the fact that you are able to select the keywords when you are advertising through pay per click, you can choose to run a campaign during a certain season. Depending on the product you sell, it may only be a big seller at certain times of the year, and you want to make sure that your potential customers can find you.
One of the disadvantages to pay per click is that depending on the keywords that you want to use, there can be a lot of competition for them. As a result, in order to get your ad to come up first, you will have to pay more for the words that you want, which may limit how many ads you can do depending on your budget.
Sometimes click fraud ends up happening, which means people click on the ad words multiple times which can cost the advertiser a lot of money. Some of the different services track the IP addresses of users, so that the advertiser is not charged for these multiple clicks, but not every service does this. Make sure to check the terms of service before signing up.
Just like any type of advertising, there are pros and cons to every method out there. It is up to you to determine what method is going to work best for you. This may take some trial and error, so make sure you include pay per click in your research.