When youre looking to promote your business, you have a number of advertising options in traditional and new media. In recent years, pay-per-click advertising has become one of the most popular advertising models for driving website traffic and increasing sales.
Google AdWords has emerged as a vastly popular pay-per-click advertising platform. While Google AdWords is not a fit for all kinds of products and businesses, AdWords does offer many businesses some significant advantages over other forms of advertising. The biggest advantages of advertising with Google AdWords are:
* Lower advertising expenses
* Greater control over your own ad campaigns
* Faster customer conversions
* Easier performance tracking
* More accurate customer targeting.
First, the cost of Google AdWords is normally much lower than traditional forms of advertising. Google AdWords can cost just a few dollars a day or less, depending upon your bid, quality score, and budget. Since you set your own bids and only pay when your ads are clicked, you can achieve placements for your ads without paying a lot of money. In fact, ad placements can run as little as a penny per click.
Secondly, Google AdWords provides you control over your entire campaign. This includes setting your own budget, creating your own ads, targeting the exact people and places you want, and tracking your performance. With traditional media advertising, its difficult and expensive to make changes to your campaign on the fly, and you dont control all aspects of the ad distribution channels. But with Google AdWords, all of those controls are at your fingertips.
Thirdly, Google AdWords puts you in position to achieve customer conversions much faster than other forms of advertising. It only takes a few seconds from the time a customer sees your Google ad to when they visit your website. At that point, you can convert a sale within a minute or two, much faster than other forms of advertising.
Fourthly, Google AdWords provides a simple and easy-to-use interface that allows you to track the performance of your ads. Youll know almost immediately which ads and which keywords perform well and which do not. Youll also be able to make immediate changes to any component of your ad, including copy, targeting options, and keywords.
Fifthly, Google AdWords empowers you to fine tune your targeting options. Since Google AdWords are built upon keywords, you choose the exact keywords that target your customers at the very moment theyre looking for your products and services. Plus, you have a host of other targeting options, including city, country, language and devices.
Keep in mind that Google AdWords may not be right for your company. Google AdWords success depends on the products and services you offer and how you normally sell your products and services. Generally, Google AdWords is right for your company if 1) your product or service is a popular enough search item, 2) the customers who see your Google AdWords ads are able to purchase from you, and 3) if the amount you earn from selling your products or services exceeds the amount you can expect to pay for Google AdWords advertising.