Men’s Underwear Innovation
In the world of fashion, most pieces of clothing have undergone significant changes through the years to mirror the changing tastes of the times. One area that has been neglected is the area of men’s underwear. In fact, very little has changed in this area in the past ten years. The designers of Alenver’s underwear collection have seized this idea and developed a new underwear concept that has innovative pieces for men as well as women, utilizing unique colors and metallic gold and silver to show motivating messages on the wide elastic of underwear.
While women’s underwear has long been a fashionable part of a women’s wardrobe, men’s underwear has taken on a mostly functional role. Designs may have appeared on the underwear themselves, but often with only humorous or seasonal images. Men’s fashion has expanded today to the point where men are expecting fashion to meet their sense of style and this extends to underwear. Men are seeking contemporary styles that offer comfort and color in sleek cuts that flatter their bodies. The new Alenver men’s line features boxers made from a mix of 95% pure cotton providing comfort, and 5% elastane providing shape retention and fit. The combination results in a comfortable fit and sleek look.
Unique to Alenver’s collection is the concept of showing the waistline with motivating messages seen on the wide elastic. The surprise of the messages is that they are reversed allowing the wearer only, to see the true message in the mirror – the suggestion being that wearers can start their day in a specific mood and pick a pair of Alenver underwear to express it. Alternatively, wearers can pick their underwear as inspiration for their day. The wearer can make the choice to maintain the message as a personal self-motivation, or to wear it to communicate their mood to others. Messages are woven into the fabric of the tagless waistband’s elastic for permanency, yet the elastic is lined for comfort and softness against the skin. Current messages include money, bitch, die for 305, and fucker. Alenver’s newest items to come out of production soon will feature angel, divine and other messages thus expanding their appeal to wider audiences with something different to say.
This concept has taken Alenver’s underwear beyond the competition to a new level as underwear accessory. Competitors in the men’s underwear market, such as Calvin Klein, Armani and 2(x)ist use their wide elastic as advertising beacons. Alenver however, sees their elastic as being an integral part of their product with contrasting colors, designs, and messages to suit the wearer’s personality. The products’ owners say that just as individuals accessorize with a belt or gold chain, now they can accessorize just by showing the elastic from their jeans.
The products’ owners have succeeded in the European fashion industry for over 20 years. They have designed this innovative collection with worldwide appeal for men and women with trend setting designs geared for both comfort and style. Since the arrival of the low-rise waist trend, the products’ designers tapped into this street fashion inspiration to take it to a higher level. With a dearth of expressive underwear in the fashion industry, the products’ owners say this new collection seeks to make customers happy and their lives more fun.
Color and style are important features of the Alenver collection. The men’s and women’s lines are designed to complement the new season’s hottest color trends, with the classic black and white always available. Colors include purple, khaki, pink, fuscia, and dark brown. Contrasting bands of color with gold and silver designs provide the variety that wearer’s desire. Styles include boxers, bikinis, and briefs. The women’s line also features lace in some styles. Bras feature a shimmering gold or silver line across the back for display with open back tops. With such a variety of styles, colors and messages, buyers can find the perfect underwear choice to match their individual personality.
Where once haute couture was only for the rich, fashion is now accessible at all prices and for all preferences. Alenver’s products are selling in Europe, Asia, North America and the Caribbean islands through designer fashion stores, plus, Alenver’s owners’ report they will be coming soon to larger retail chains. Individual as well as retail buyers can also make their purchases through the website: www.alenver.com. Alenver’s designs have revolutionized the men’s underwear industry, which has been neglected for decades as fashion and fantasy escaped this market. The uniqueness of this new collection has opened the idea that underwear with a message, with style and with comfort is within the grasp of any individual seeking to make a statement.