Men’s Underwear Innovation

In the world of fashion, most pieces of clothing have undergone significant changes through the years to mirror the changing tastes of the times. One area that has been neglected is the area of men’s underwear. In fact, very little has changed in this area in the past ten years. The designers of Alenver’s underwear collection have seized this idea and developed a new underwear concept that has innovative pieces for men as well as women, utilizing unique colors and metallic gold and silver to show motivating messages on the wide elastic of underwear.

While women’s underwear has long been a fashionable part of a women’s wardrobe, men’s underwear has taken on a mostly functional role. Designs may have appeared on the underwear themselves, but often with only humorous or seasonal images. Men’s fashion has expanded today to the point where men are expecting fashion to meet their sense of style and this extends to underwear. Men are seeking contemporary styles that offer comfort and color in sleek cuts that flatter their bodies. The new Alenver men’s line features boxers made from a mix of 95% pure cotton providing comfort, and 5% elastane providing shape retention and fit. The combination results in a comfortable fit and sleek look.

Unique to Alenver’s collection is the concept of showing the waistline with motivating messages seen on the wide elastic. The surprise of the messages is that they are reversed allowing the wearer only, to see the true message in the mirror – the suggestion being that wearers can start their day in a specific mood and pick a pair of Alenver underwear to express it. Alternatively, wearers can pick their underwear as inspiration for their day. The wearer can make the choice to maintain the message as a personal self-motivation, or to wear it to communicate their mood to others. Messages are woven into the fabric of the tagless waistband’s elastic for permanency, yet the elastic is lined for comfort and softness against the skin. Current messages include money, bitch, die for 305, and fucker. Alenver’s newest items to come out of production soon will feature angel, divine and other messages thus expanding their appeal to wider audiences with something different to say.

This concept has taken Alenver’s underwear beyond the competition to a new level as underwear accessory. Competitors in the men’s underwear market, such as Calvin Klein, Armani and 2(x)ist use their wide elastic as advertising beacons. Alenver however, sees their elastic as being an integral part of their product with contrasting colors, designs, and messages to suit the wearer’s personality. The products’ owners say that just as individuals accessorize with a belt or gold chain, now they can accessorize just by showing the elastic from their jeans.

The products’ owners have succeeded in the European fashion industry for over 20 years. They have designed this innovative collection with worldwide appeal for men and women with trend setting designs geared for both comfort and style. Since the arrival of the low-rise waist trend, the products’ designers tapped into this street fashion inspiration to take it to a higher level. With a dearth of expressive underwear in the fashion industry, the products’ owners say this new collection seeks to make customers happy and their lives more fun.

Color and style are important features of the Alenver collection. The men’s and women’s lines are designed to complement the new season’s hottest color trends, with the classic black and white always available. Colors include purple, khaki, pink, fuscia, and dark brown. Contrasting bands of color with gold and silver designs provide the variety that wearer’s desire. Styles include boxers, bikinis, and briefs. The women’s line also features lace in some styles. Bras feature a shimmering gold or silver line across the back for display with open back tops. With such a variety of styles, colors and messages, buyers can find the perfect underwear choice to match their individual personality.

Where once haute couture was only for the rich, fashion is now accessible at all prices and for all preferences. Alenver’s products are selling in Europe, Asia, North America and the Caribbean islands through designer fashion stores, plus, Alenver’s owners’ report they will be coming soon to larger retail chains. Individual as well as retail buyers can also make their purchases through the website: Alenver’s designs have revolutionized the men’s underwear industry, which has been neglected for decades as fashion and fantasy escaped this market. The uniqueness of this new collection has opened the idea that underwear with a message, with style and with comfort is within the grasp of any individual seeking to make a statement.

Classic Men’s Winter Fashion The Pea Coat

The cold weather months are upon us. Being in style this winter season means wearing classic winter coat designs. The pea coat is your perfect choice.

Like most pillars of men’s fashion, the pea coat’s story can be traced back to the military. Since the eighteenth century, overcoats resembling the modern pea coat have been used by European and American naval personnel. Even today, the pea coat is regular issue to the heroic men and women of the United States Navy.

Because the classic pea coat continues to be fashionable and stylish, multiple variations are sold by many retailers in North America. As well, being a military issue garment, many pea coats can be picked up at army surplus stores for very reasonable prices. If you would like to purchase a more elegant pea coat, many top designers offer their own versions of this stylish and functional cold-weather coat.

Despite where you purchase your coat, you should not buy a style that differs too much from the classic military original. Here’s what you ought to keep an eye out for when you buy a pea coat:
* Good quality pea coats are composed of durable and warm wool, so be skeptical of any type of pea coat that isn’t primarily composed of quality wool for its external layer.
* Wide lapels, large buttons, and vertical or slash pockets are notable characteristics of classic pea coats.
* Your coat should definitely fit you! Because of it’s bulky construction and thick fabric a pea coat can seem over-sized for a guy with a wiry frame. If you have a slender build, take your coat to your local alterations shop and have them alter it to be more fitting to your shape.

A well maintained pea coat can be a useful wardrobe piece as it can be both dressed up or dressed down. With the addition of a scarf, red or white will do, your winter pea coat outfit will keep you fashion forward and warm and all winter long.